L'Oréal extends personalization push with DTC at-home hair color brand

Color&Co aims to take the guesswork out of selecting the right shade through live video consultations and application tutorials tailored to each customer.

By Natalie Koltun • May 8, 2019

IAB: Digital ad revenues pass $100B on mobile, video growth

Surpassing the milestone for the first time, U.S. digital advertising revenues saw a 22% year-over-year increase in 2018.

By Chris Kelly • May 7, 2019

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Retail Marketing

Top stories that underscore the leading influences on retail marketing, including the creator economy, '90s nostalgia and Gen Z. 

By Marketing Dive staff

How Kraft Heinz plans to give moms a break for Mother's Day

Campaigns for the Kraft and Maxwell House brands foot the bill for babysitters and spotlight "invisible" parental labor, respectively.

By Peter Adams • May 7, 2019

Facebook updates video ranking to boost original content

The changes will affect video distribution throughout the social network, including user News Feeds, Facebook Watch and video recommendations.

By Robert Williams • May 7, 2019

EMarketer: Programmatic video ad spend accelerates on strength in CTV, OTT

A boost in programmatic spending on connected TV, over-the-top video and social video ads caused the researcher to revise a previous forecast.

By Barry Levine • May 7, 2019

'Pokémon Go' adds in-game features to promote 'Detective Pikachu' movie

With estimated global revenue rising 15% to $65 million in April, the mobile game is making a comeback ahead of the film's premiere.

By Robert Williams • May 7, 2019

Report: Google tests shoppable recommendations in YouTube videos

Nike and Ulta Beauty reportedly have tested the ad unit that lets shoppers buy from the Google Express marketplace, unnamed sources told The Information.

By Robert Williams • May 6, 2019

IAB: 80% of consumers accept ads in exchange for free digital video

Some viewers pay more attention to ads when they're watching instructional videos.

By Dianna Christe • May 6, 2019

Mercedes-Benz revs up Instagram AR filters in millennial campaign

Fans who follow the car brand's Instagram account can decorate their photos with digital filters inspired by the Tokyo night scenes in an accompanying video.

By Robert Williams • May 6, 2019

NBCUniversal tunes into commerce with ShoppableTV

Viewers can scan televised QR codes to be directed to a brand's website to make a purchase.

By Robert Williams • May 6, 2019

Dove Channel streaming service boosts in-app customer satisfaction 78%

After working with engagement platform Swrve, the subscription app saw a 65% click rate among active users for push alerts when paired with in-app messaging.

By Robert Williams • May 3, 2019

J&J shares YouTube successes after growing spend on the platform by 250%

Alison Lewis, CMO of the company's consumer brands division, spoke at YouTube's NewFronts presentation about using the platform for informing new product development.

By Peter Adams • May 3, 2019

Meredith showcases digital programming lineup targeting women

A weekly online video show hosted by Katie Couric and several IGTV series were highlighted in the publisher's NewFronts presentation.

By Barry Levine • May 3, 2019

Cars.com extends Tinder-like services to match salespeople, potential customers

Salespeople who have already been matched through the new tech tool reported an 89% higher close rate than they saw previously.

By Barry Levine • May 3, 2019

Target, Walmart envision radically different futures for their growing media businesses

The big-box rivals both made their NewFronts debuts this year, but their pitches to advertisers largely reinforced the divide in their audiences and brand positioning.

By Peter Adams • May 3, 2019

Digitas unveils AR app to celebrate 50th anniversary of moon landing

Created for the John F. Kennedy Presidential Library and Museum, the app aims to immerse the smartphone generation in the president's vision for the moon landing.

By Robert Williams • May 3, 2019

Inside Hulu's pitch to drive half of revenue from 'nondisruptive and nontraditional' ads

At the NewFronts, the platform detailed "viewer-first" product innovations like a format catered to binge watching and Easter Egg-like deals hidden among streaming content.

By Peter Adams • May 2, 2019

Denny's promotes brand revamp in multicultural push

In addition to its tech-focused overhaul geared toward millennials, a new multimedia campaign will target African-American and Hispanic diners.

By Lauren Manning • May 2, 2019

Hemp company DiemCBD preps AR app for NASCAR's Coca-Cola 600 race

The mobile game lets players at the event collect virtual coins for discounts and freebies on products infused with CBD.  

By Robert Williams • May 2, 2019

Foot Locker, Champion team up for esports apparel, in-store competition and streaming

Five esports teams will compete in a tournament on May 18 that will be streamed on Twitch.

By Barry Levine • May 2, 2019

Pokémon Pass app trades virtual rewards for Target visits

Players who visit select stores can scan a QR code with their smartphone to claim in-game creatures.

By Robert Williams • May 2, 2019

25% of companies use AI in their personalization efforts, study finds

Overall, 59% of respondents said serious efforts on personalization are still a year away.

By Laura Klepacki • May 1, 2019

P&G's Pantene wants to eliminate gender bias from search results

S.H.E. is a Chrome extension that seeks to counteract stereotypes in search engine algorithms by better representing women.

By Laura Klepacki • May 1, 2019

Apple offsets 17% drop in iPhone sales with services, wearables growth

The tech giant remains optimistic as its services division, which includes the App Store and Apple Pay, expanded by 16% to $11.5 billion.

By Robert Williams • May 1, 2019

Orangetheory unlocks AR content for Wonder Woman-themed race

People at the running event can point their smartphones at coaches, insignias and signage to unlock training tips, videos, ads, logos and holograms.

By Robert Williams • May 1, 2019