Video: Page 92
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Study: Gen Z cares about issues and is skeptical of brands
Supporting Gen Z's values and seeking their input as co-creators are two ways brands can appear authentic in their marketing.
By Barry Levine • May 30, 2019 -
Old Spice
Old Spice salutes 'Godzilla' to promote Walmart exclusives
Tapping YouTube star DangMattSmith for its latest internet-friendly video effort comes as Old Spice's parent Procter & Gamble looks to revamp the digital media supply chain.
By Barry Levine • May 30, 2019 -
Explore the Trendline➔
FreshSplash via Getty Images
TrendlineRetail Marketing
Top stories that underscore the leading influences on retail marketing, including the creator economy, '90s nostalgia and Gen Z.
By Marketing Dive staff -
Gillettte
Gillette extends #MyBestSelf push with video of transgender teen's first shave
With its latest campaign, the P&G razor brand again tackled gender issues to demonstrate its commitment to diversity and inclusivity.
By Barry Levine • May 28, 2019 -
New Amsterdam Vodka sponsors NHL's 'Stanley Cup Live' as it expands to Twitter
When it appeared exclusively on Facebook Live last year, the majority of the pregame show's viewers were between the ages of 18 and 34.
By Robert Williams • May 28, 2019 -
Hershey teams with TwitchCon, influencers for gaming sponsorship
The candy giant is putting more marketing muscle into gaming to reach younger consumers who are more likely to view mobile streaming content.
By Robert Williams • May 28, 2019 -
EMarketer cuts 2019 estimate of Facebook usage by 5%
Efforts to discourage passive viewing of content led to a decline in engagement on the platform over the past year.
By Robert Williams • May 28, 2019 -
Getty Images
OpinionWhat brands can learn from a year of GDPR in preparing for the California Consumer Privacy Act
While there's been a surprising lack of large fines in the wake of GDPR and ongoing data misuse, more stringent legislation is anticipated in the near future, writes Qubit's general counsel.
By Jack Carvel • May 28, 2019 -
Baidu's facemoji keyboard boosts buzz for Paramount's 'Bumblebee'
An interactive emoji saw 4.1 million downloads while a movie sticker pack was downloaded more than 600,000 times.
By Robert Williams • May 24, 2019 -
Budweiser
Budweiser plans moment of silence for Memorial Day
The AB InBev brand will honor fallen members of the U.S. military with a campaign that runs across TV, radio, print and social media.
By Barry Levine • May 24, 2019 -
Column
Campaign Trail: Vita Coco dares the internet's harshest critics to hate its new drink
By featuring several haters in its latest ads, the coconut water brand drove major social chatter in the "Impossible to Hate" campaign's first week.
By Natalie Black (Koltun) • May 24, 2019 -
Lime's fresh brand anthem shows how scooter rentals can 'unlock life'
Three short films and future podcasts aim to deepen the brand story and position Lime as a top-of-mind service in the crowded micromobility space.
By Robert Williams • May 23, 2019 -
Mercedes-Benz and Mattel give toy cars to girls to combat gender stereotypes
With agency R/GA, the car brand's campaign video showcases how exposure to positive examples can reduce gender biases in young girls.
By Barry Levine • May 23, 2019 -
Roku's new planning tool reveals audiences missed by TV ads
Baskin-Robbins used Activation Insights to discover that 86% of viewers aged 18-49 who saw its ad on Roku did not see it on linear TV.
By Barry Levine • May 23, 2019 -
Study: Video ads see 7.5X higher CTR than display
Plus, rewarded video ads cost as much as 86% less than video ads, despite similar conversion rates across key performance indicators.
By Robert Williams • May 22, 2019 -
Study: Advertising spend lost to fraud grows by 21%
Adoption of anti-fraud solutions lags in some areas while scammers are getting more sophisticated, leading to larger losses to advertisers.
By Dianna Christe • May 22, 2019 -
Social media overtakes word-of-mouth for tech reviews, study finds
Video sources like YouTube are growing more popular for tips and discovery around personal technology.
By Robert Williams • May 22, 2019 -
Coke resurrects notorious New Coke flop for Netflix's 'Stranger Things'
The reformulated beverage introduced in 1985 and shelved a mere 79 days later will appear in the hit series and be sold in limited quantities.
By Peter Adams • May 21, 2019 -
Study: 88% of consumers show 'appnostic' mobile behavior
The number of consumers who don't have an app in mind when they unlock their smartphone has grown in the past few years.
By Robert Williams • May 21, 2019 -
Busch
Busch offers to marry a lucky couple and pay the bill
A new social media contest from the AB InBev brand features a tie-in with wedding-friendly Pinterest.
By Barry Levine • May 21, 2019 -
Wrangler cashes in on 'Old Town Road' with scannable denim
Mobile users can visit WranglerOnMyBooty.com to scan the back pocket of their jeans, unlock exclusive content and view a new capsule collection inspired by Lil Nas X's viral hit.
By Robert Williams • May 21, 2019 -
DoorDash
DoorDash emulates restaurant pop-up trend in new integrated campaign
The multichannel effort launching today showcases national merchant partners like The Cheesecake Factory, Wendy's and Chipotle.
By Peter Adams • May 20, 2019 -
Swiss airline brings vertical AR cabin views to web ads
Without having to download a separate app, smartphone users can navigate a computer-generated version of a jet's interior.
By Robert Williams • May 20, 2019 -
Macy's
Macy's summer campaign heads outside with Pinterest Pincodes
Visitors to gathering places like the Santa Monica Pier will be able to use their phones to scan a Pincode and shop fashions curated for that location.
By Dianna Christe • May 20, 2019 -
Survey: Mobile marketing efforts of retailers disappoint C-suite execs
Only 37% of executives said the retail industry is making effective use of mobile marketing.
By Robert Williams • May 17, 2019 -
TikTok tops App Store downloads for fifth straight quarter
The social-video app is the only one in the top five not owned by Facebook or Google.
By Robert Williams • May 17, 2019
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