Dick's Sporting Goods brings gear to life in CGI holiday spot

Videos of animation and live-action filming help tell the story of what happens in a Dick's store at night when the merchandise comes alive.

By Barry Levine • Nov. 19, 2019

TikTok craze continues as app surpasses 1.5B global downloads

Sensor Tower found worldwide in-app user spending hit $175 million, with the U.S. being the second largest revenue market.

By Peter Adams • Nov. 18, 2019

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Retail Marketing

Top stories that underscore the leading influences on retail marketing, including the creator economy, '90s nostalgia and Gen Z. 

By Marketing Dive staff

YouTube readies beauty influencer contest series with James Charles

Reality show competitions are another sign of YouTube's strategy shift to original, personality-driven content.

By Robert Williams • Nov. 18, 2019

Aveda taps AI for virtual hair color sampling

The Estée Lauder brand's mobile experience features 64 hair colors and a "color melt" effect for another 30 shades.

By Robert Williams • Nov. 18, 2019

Saks creates multichannel experience for 'Frozen 2' holiday windows

The annual window unveiling will include a live event featuring a musical performance by Idina Menzel, who voices Elsa in the film.

By Dianna Christe • Nov. 18, 2019

TikTok opens door to social commerce with test of shoppable video links

Footage shows how links embedded in posts can go directly to an influencer's curated Amazon page.

By Peter Adams • Nov. 15, 2019

Amazon tops list of most valuable US brands at record $335B, new ranking says

The e-commerce giant overtook Apple and Google to gain the top spot while Instagram saw the biggest jump, WPP and Kantar found.

By Robert Williams • Nov. 15, 2019

Toyota tracks TV ads' impact on searches to optimize performance

The idea is that searches are one of the strongest indicators of purchase intent and, if tracked alongside TV ads, can signal their impact.

By Barry Levine • Nov. 14, 2019

Gucci's holiday campaign opens a Snapchat portal to a virtual beach

However, it doesn't appear that the mobile experience lets users further inspect product details or make direct purchases.

By Robert Williams • Nov. 13, 2019

Mobile video ad inventory jumps 31% as viewership grows, study says

Growth in mobile ad monetization will stem from more user time spent with formats like video in the next 18 months.

By Robert Williams • Nov. 13, 2019

Meow Mix remixes iconic jingle for music streaming era

Heavy metal, country, R&B and Latin versions of the earworm are available via Spotify and YouTube, and will appear in the brand's ads. 

By Chantal Tode • Nov. 13, 2019

Bloomberg: Instagram to cover creators' IGTV production costs

In another sign that the video hub has failed to gain major traction, Instagram looks to woo creators as long as they avoid politics, social issues and elections.

By Robert Williams • Nov. 12, 2019

Mixed reality apps will quintuple ad revenue to $11B by 2024, study says

Downloads of mixed reality apps will triple from 3 billion this year to a total of 10 billion by 2024, Juniper Research forecast.

By Robert Williams • Nov. 12, 2019

5 marketing misfires from 2019 that show brand vulnerability is growing

Higher consumer expectations and a news cycle mentality mean brands must reconsider how they think about the term "backlash" in the months ahead.

By Peter Adams • Nov. 12, 2019

P&G, Walmart, Google top list of multicultural ads driving purchase intent

The first analysis to apply a new ​ad metric that looks at the impact of cultural insights in marketing reveals the highest ranking ads generated a 50% higher purchase intent.

By Dianna Christe • Nov. 11, 2019

Dole serves native content as sponsor of Taste of Home's new baking site

With Taste of Home's baking content generating an average of 6.6 million unique monthly visitors last year, the publisher chose to make a dedicated hub.

By Dianna Christe • Nov. 11, 2019

TikTok further opens to outside ad tech with Yandex partnership

Known as "Russia's Google," Yandex will help advertisers reach TikTok users in the country via video ads with audio and interactive elements.

By Robert Williams • Nov. 11, 2019

Aéropostale's 'Oneness' campaign celebrates unity with real people

Brand ambassadors were found on TikTok and Instagram as well as via referrals from store associates and customers.

By Barry Levine • Nov. 8, 2019

P&G, Reese Witherspoon's media brand develop content around bestseller 'Fair Play'

New podcast and video series for the book that gives tips on rebalancing domestic work feature P&G's Tide, Downy, Charmin and Bounty brands.

By Barry Levine • Nov. 8, 2019

Niantic aims to create the 'anti-Amazon' with more location-based AR for small businesses

The "Pokemon Go" maker next month will pilot a program that lets businesses sponsor locations in immersive mobile games that get users out of the house. 

By Robert Williams • Nov. 8, 2019

Campaign Trail: Is clear a color? Why Xerox is igniting the debate

Playing off the "color of the year" trend, the printing company aims to reenergize its legacy of innovation with a video series centered on color.

By Natalie Black (Koltun) • Nov. 8, 2019

Sally Beauty expands AI try-on tech to 500 stores

The ColorView tool, which lets users virtually sample hair and makeup colors, will also be available on the retailer's app.

By Lisa Rowan • Nov. 7, 2019

Study: Microinfluencer opportunity 'massive' as Gen Z, millennials organically promote favorite brands

A survey found 61% of young consumers are likely to boost a brand they enjoy without getting paid.

By Peter Adams • Nov. 7, 2019

LG Mobile taps Instagram influencers for 'Colors Of Life' promotion

The tech company brought together 65 creators to share experiences like hot air ballooning and showcase new smartphone features.

By Robert Williams • Nov. 7, 2019

Kohl's lets Snapchatters virtually window shop through AR portal

An immersive "New Gifts at Every Turn" experience showcases exclusive merchandise around the holidays.

By Robert Williams • Nov. 7, 2019