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Deep Dive
5 trends that will move mobile marketing in 2020
2019's top disruptors and technologies will continue to shape the landscape, while influencer marketing faces new challenges.
By Chris Kelly , Natalie Black (Koltun) • Jan. 6, 2020 -
Adobe Stock
Deep Dive7 trends that show 2020 will be a make-or-break year for marketers
Expectations are rising around everything from sustainability to data privacy, and some areas, like media buying and CMO strategies, will reach an inflection point, experts said.
By Peter Adams , Chris Kelly , Natalie Black (Koltun) • Jan. 6, 2020 -
Explore the Trendline➔
FreshSplash via Getty Images
TrendlineRetail Marketing
Top stories that underscore the leading influences on retail marketing, including Gen Z, pop culture and generative AI.
By Marketing Dive staff -
Cadent acquires 4Info to beef up cross-screen targeting
Ad-tech consolidation continues as the CTV and OTT space heats up.
By Dianna Christie • Jan. 3, 2020 -
Atkins extends Rob Lowe deal with 'Any Questions?' series
A video campaign answers user-submitted queries and aims to attract New Year's resolution dieters.
By Dianna Christie • Jan. 3, 2020 -
PepsiCo
Pepsi uncaps 1st permanent US tagline in 2 decades
"That's What I Like" looks to strengthen the soft drink marketer's brand heading into a new decade, and features "music-forward" ads.
By Peter Adams • Jan. 2, 2020 -
Volkswagen bids farewell to Beetle with #TheLastMile campaign
An influencer campaign debuting on New Year's Eve urges fans to share their favorite moments with the iconic car on social media.
By Robert Williams • Jan. 2, 2020 -
Booking.com campaign pushes New Year's resolution-themed travel
The #BookYourResolution suites offer rooms themed around being more active, learning to dance and more.
By Dianna Christie • Jan. 2, 2020 -
Miller64 taps into Dry January trend to win over millennials
The low-calorie, low-alcohol brew pushes a "Dry-ish January" with "Succession" actor Nicholas Braun.
By Dianna Christie • Jan. 2, 2020 -
Mobile games sparked 60% of 2019 global game revenue, study finds
Separate research found consumer spending on mobile games rose 8% to $210 million on Christmas Day.
By Robert Williams • Jan. 2, 2020 -
Honda
Honda's Rose Parade float springs to life in Snapchat AR
Parade attendees and at-home viewers could see the carmaker's immersive content in the image-messaging app.
By Robert Williams • Dec. 30, 2019 -
NFL's audience on Twitch livestream rises 45% from last year
Co-streaming and reactions from viewers made up 50% of total watched content related to "Thursday Night Football" on the Amazon-owned platform.
By Robert Williams • Dec. 23, 2019 -
Mucinex, Delsym tell holiday tales in animated social video ads
The Reckitt Benckiser brands of cough medicine posted videos to channels such as Facebook, Instagram and YouTube.
By Robert Williams • Dec. 23, 2019 -
Facebook quietly bought a startup to bring live video shopping to Marketplace
Packagd is developing tools that will let users directly purchase from live broadcasts, Bloomberg reported.
By Peter Adams • Dec. 20, 2019 -
Garnier
L'Oréal's Garnier blends hair color try-ons with Google Lens
Some Walmart locations will have in-store displays to demonstrate how to use the AR- and AI-powered service.
By Robert Williams • Dec. 20, 2019 -
Study: 94% of free mobile games have in-game ads as developers fortify strategies
Concerns that ads degrade the user experience continue to ebb amid growing acceptance among hardcore gamers, not just casual ones.
By Robert Williams • Dec. 20, 2019 -
Snap
Coke, McDonald's logos deliver AR content via Snapchat Scan
First launched in April, the visual search feature is being piloted by two major marketers.
By Robert Williams • Dec. 20, 2019 -
Loewe
ColumnCampaign Trail: LVMH label Loewe defies Christmas cliches in quirky holiday spot
The luxury line merged stop-motion animation and live action shots for a fantastical campaign that evokes an "Alice in Wonderland" charm.
By Natalie Black (Koltun) • Dec. 20, 2019 -
Budweiser resurrects classic 'Whassup' ad on Instagram Stories
To celebrate the campaign's 20th anniversary, the Anheuser-Busch flagship looks to create the world's longest chain of people saying "Whassup."
By Dianna Christie • Dec. 20, 2019 -
Rubicon Project, Telaria complete merger to seize on booming CTV space
The deal creates the industry's largest independent sell-side platform, which intends to better compete with Google and Facebook.
By Peter Adams • Updated April 1, 2020 -
Neiman Marcus
Neiman Marcus unwraps 3-minute shoppable video starring Taraji P. Henson
The entertaining video turns a playful branding message into a direct marketing push to "Shop Now."
By Dianna Christie • Dec. 19, 2019 -
Winter wonderland: Giant Food Stores pilots augmented reality game
The program, called Snowflake Search, lets kids and adults find hidden characters throughout the store and collect reward points along the way.
By Krishna Thakker • Dec. 19, 2019 -
Coke leverages Google's search data to prove the holiday spirit grows stronger
A campaign uses data analysis, including a custom-branded Google Trends page, to show how divisive topics are receding during the holiday season.
By Peter Adams • Dec. 18, 2019 -
Universal Music releases dual-phone video for Post Malone on Spotify
The vertical videos for the song "Circles" are divided into two parts that are synchronized to show a continual story when phones are placed side by side.
By Robert Williams • Dec. 18, 2019 -
Frito-Lay
Doritos, Lay's, Tostitos and Cheetos team up in football-themed campaign
Frito-Lay taps NFL stars and signature brands as it gears up for what's expected to be a busy snack sales season leading up to the Super Bowl.
By Dianna Christie • Dec. 18, 2019 -
Super Bowl spots and celebs lead YouTube's top ads of 2019
Amazon, Hyundai, Doritos and Nike made six of the top 10 most-viewed ads.
By Dianna Christie • Dec. 17, 2019
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