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Kroger
Kroger looks to transform with 'Fresh for Everyone' campaign
The grocer's rebrand features a fresh logo, inclusive messaging and ads on TV, billboards, social media and audio streaming platforms.
By Jessica Dumont • Nov. 6, 2019 -
Coke brings cartoon polar bears to life with AR-activated cans
In the brand's first large-scale augmented reality activation, scanning Coca-Cola cans and bottles unlocks several holiday-themed experiences.
By Robert Williams • Nov. 6, 2019 -
Explore the Trendline➔
FreshSplash via Getty Images
TrendlineRetail Marketing
Top stories that underscore the leading influences on retail marketing, including the creator economy, '90s nostalgia and Gen Z.
By Marketing Dive staff -
YouTube
Shopping ads land on YouTube, reflecting video's role for consumers
As competition heats up with Amazon, Google continues to make its popular Shopping ads more visual and interactive.
By Dianna Christe • Nov. 6, 2019 -
AdTheorent
Travel Texas boosts tourist visits 25% with 360-degree mobile ads
Ads from the tourist agency saw engagement rates 4.5 times the average for a mobile interstitial.
By Robert Williams • Nov. 6, 2019 -
Panera cooks up mobile-only AR ads that let viewers play with their food
The unit intends to bring more transparency to menu offerings by breaking down nutritional facts and ingredients.
By Peter Adams • Nov. 5, 2019 -
EMarketer: CTV media spending will soar 38% to $7B this year
Ad measurement will be a significant hurdle to supporting future ad growth, especially as a slew of new services debut.
By Robert Williams • Nov. 5, 2019 -
Toys 'R' Us Canada guides Snapchatters through maple leaf portal into virtual store
The toy retailer is integrating its holiday catalog with Snapchat's AR features to showcase gifts.
By Robert Williams • Nov. 5, 2019 -
Johnnie Walker
Johnnie Walker adds 'sensorial dynamism' to visual identity
The update to the brand's "Keep Walking" campaign includes a Cocktail Grocer display at cultural festivals where attendees can sample popular local fare.
By Barry Levine • Nov. 5, 2019 -
Axe
Axe debuts gaming-themed campaign for 'League of Legends' showdown
"What's Your Move?" includes a 30-second spot of a talking can, AR dance cam and RFID scavenger hunt at the championship events in Madrid and Paris.
By Barry Levine • Nov. 5, 2019 -
Burger King
Burger King boosts 'Call of Duty' Twitch event with Grubhub delivery
Inspired by the Burger Town restaurant that appears in the hit video game, the fast food chain is offering free delivery from Grubhub.
By Robert Williams • Nov. 5, 2019 -
Selfridges
UK retailer Selfridges breaks holiday marketing tradition with edgy short film
"Future Fantasy" aims to contrast with typically sweet seasonal efforts and features ambassadors like the Cambridge Analytica whistleblower.
By Peter Adams • Nov. 4, 2019 -
Betabrand begins livestreaming product drops
The online retailer now lets customers comment and react to its latest styles while they shop.
By Robert Williams • Nov. 4, 2019 -
Adobe
TikTok helps brands join in by integrating third-party apps
Share to TikTok will help creators distribute content among the platform's 800 million users, including 500 million in China.
By Robert Williams • Nov. 4, 2019 -
Opinion
No, the future of streaming is not bundled
A flurry of platform launches coupled with murmurs of ad-supported content have some experts speculating that the future looks a lot like the cable bundling past, writes Branded Entertainment Network's Ricky Ray Butler.
By Ricky Ray Butler • Nov. 4, 2019 -
John Hazard
ColumnComic Dive: Halloween Hangover
Halloween isn't just for candy brands, as Budweiser, Burger King and Jägermeister get in on the fun. Now, marketers everywhere must pivot and ready their holiday campaigns.
By John Hazard • Nov. 1, 2019 -
Mobile brand hubs, audio identities will power 2020 trends, report says
Some brands are dabbling with sonic logos, branded podcasts and audio AR to connect with consumers who increasingly use voice-based platforms.
By Robert Williams • Nov. 1, 2019 -
United Airlines
United Airlines, Airbnb drive interaction with YouTube's direct-response ads
A new ranking of the top direct-response video ads on YouTube reveals that the travel industry saw the highest engagement, with three travel brands featured.
By Robert Williams • Nov. 1, 2019 -
Trustpilot
Trustpilot's first consumer campaign features drag performer Honey Davenport
The effort leans into the divisiveness in American culture and shows how people are united by the desire to review the businesses they interact with.
By Barry Levine • Nov. 1, 2019 -
Haribo
Haribo debuts all-gummy video series for IGTV 'micro-bingers'
Chewy Channel features stop-motion animated shows whose entire seasons can be watched in five minutes.
By Robert Williams • Nov. 1, 2019 -
Report: Walmart considers Vudu sale as it tries to focus on core business
Until recently, the on-demand video service seemed to be a central part of the retailer's bid to build a larger media network.
By Peter Adams • Oct. 31, 2019 -
Babe
AB InBev's Babe picked as official wine of NFL
This is the first campaign from the canned wine brand, which the beverage giant acquired in full last summer.
By Barry Levine • Oct. 31, 2019 -
Mucinex
Mucinex dares TikTok users to share their 'sickest' Halloween looks
The cough medicine wants people to share their before-and-after looks as they defy colds and prepare to party.
By Robert Williams • Oct. 31, 2019 -
AR tops list of tech that makes users view a brand as innovative, study says
Chatbots, AI, facial recognition and cryptocurrency are less likely to drive perception of a brand's know-how.
By Robert Williams • Oct. 31, 2019 -
App Annie: Snapchat, Twitch, Wish top Gen Z's prized platforms
The world's first entirely mobile generation possesses unrivaled social media fluency, making them more guarded about sharing their personal lives online.
By Robert Williams • Oct. 30, 2019 -
Airbnb
Airbnb teams with The Dodo on animal-related travel experiences
In one example, people visiting Arizona can hike with Penni the dog, a popular animal from The Dodo media brand.
By Dianna Christe • Oct. 30, 2019
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