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Deep Dive
How to navigate social video's growth spurt
YouTube, Facebook, Snapchat and newcomer TikTok offer a breadth of video opportunities, but each has distinct user habits and requires unique strategies for capturing attention.
By Robert Williams • Oct. 30, 2019 -
NBCU
NBCUniversal rolls out shoppable ad unit
Now out of beta testing with brands including Lacoste and Walmart, the format generated conversions that were 30% greater than e-commerce benchmarks.
By Robert Williams • Oct. 29, 2019 -
Explore the Trendline➔
FreshSplash via Getty Images
TrendlineRetail Marketing
Top stories that underscore the leading influences on retail marketing, including the creator economy, '90s nostalgia and Gen Z.
By Marketing Dive staff -
Tazo tea and RZA bring overnight camp experience to Staten Island
The Unilever beverage brand is rebooting its immersive series with a focus on mindfulness.
By Barry Levine • Oct. 29, 2019 -
Popeyes dings Chick-fil-A with Sunday return of sold-out chicken sandwich
New ads indicate the offering — a success driven largely by viral organic marketing — will be a permanent menu fixture moving forward.
By Peter Adams • Oct. 28, 2019 -
Outfront Media Inc
HBO makes it rain virtual squids for 'Watchmen' premiere
The network's specially marked OOH billboards interact with smartphones to generate AR effects.
By Robert Williams • Oct. 28, 2019 -
Ad spending growth will accelerate to 6% worldwide in 2020, study says
For the first time, digital advertising is expected to account for more than half of the total.
By Robert Williams • Oct. 28, 2019 -
Gap
Gap adopts sentimental tone for digital-focused holiday campaign
The effort is notable for being a clear departure from the recent past, when the brand focused heavily on TV and music in Q4.
By Dianna Christe • Oct. 28, 2019 -
Chipotle
Chipotle's 'Boorito' returns in TikTok challenge for Halloween
The Mexican food chain is offering free burritos for a year to five TikTok users who post the most popular "before and after" views of getting into costume.
By Robert Williams • Oct. 25, 2019 -
Twitter's ad business stumbles as tech bugs bog down performance
The company previously forecast a slowdown in Q3, but unexpected glitches considerably hindered growth.
By Peter Adams • Oct. 24, 2019 -
Taco Bell, T-Mobile buy in as Quibi fills year 1 ad space
Set to launch in April, the mobile video platform is offering non-skippable pre-roll spots and plans to experiment with other ad formats.
By Robert Williams • Oct. 24, 2019 -
Kind
Kind Snacks' TikTok challenge quickly tallies 18M views
Participants could win a trip to New York and a year's supply of Simple Crunch Bars if their video is the top-viewed during the contest.
By Robert Williams • Updated Oct. 25, 2019 -
Ally Financial turns US cities into immersive Monopoly game board
Through users' smartphones and augmented reality, the partnership offers a gamified experience that promotes financial literacy.
By Robert Williams • Oct. 23, 2019 -
Study: In-game banner ads have high viewability, but low recall
When it comes to ad viewability, Instagram is eight times more effective than gaming apps and five times better than desktop, Kargo's research found.
By Robert Williams • Oct. 23, 2019 -
Miller Lite asks to be unfollowed on social media in 'Miller Time' revamp
The brand is "going dark" on social media and giving away free beer to up to 118,000 people — the number of the brand's Instagram followers.
By Dianna Christe • Oct. 23, 2019 -
Patrón pops open tequila orders via Instagram Stories ads
It is the first liquor brand to do so, and is fulfilling delivery via third parties Drizly, Instacart and Reserve Bar.
By Peter Adams • Oct. 22, 2019 -
Peter Adams for Marketing Dive
TikTok bans accounts showing Islamic State propaganda videos
Some of the videos were decorated with filters of stars and stripes, apparently to make them more visually inviting to teens.
By Robert Williams • Oct. 22, 2019 -
Twitch taps top Zynga marketing exec Doug Scott as CMO
Scott's hiring comes just weeks after Twitch unveiled its first brand campaign aimed at broadening its audience beyond gamers.
By Robert Williams • Oct. 22, 2019 -
IAB: US digital ad growth rate slowed during the 1st half of 2019
A decline in revenue growth rate compared to last year could be a warning sign as the possibility of a recession looms.
By Barry Levine • Oct. 22, 2019 -
Burger King lets spirits taste test new Ghost Whopper at seance
In a creative stunt, a medium invited spirits to inhabit his body and try the brand's new Halloween burger.
By Barry Levine • Oct. 22, 2019 -
Skittles
Deep DiveHow retro candy brands are hitting the nostalgia sweet spot
Just in time for Halloween, Russell Stover and others are rethinking their marketing and positioning. Will consumers bite?
By Shane Schick • Oct. 22, 2019 -
Natural Light Seltzer kicks off ad blitz amid reported White Claw pullback
A recent Kantar analysis indicated that category leader White Claw cut media spending 30% due to product shortages.
By Peter Adams • Oct. 21, 2019 -
Q&A
Chili's new CMO dishes on brand DNA and marketing's role within the organization
Ellie Doty details how Chili's integrates tech into marketing and shares lessons she learned after more than a decade at Yum Brands.
By Chris Kelly • Oct. 21, 2019 -
Amazon agency specialist breaks down the platform's opportunities and challenges
At 4A's StratFest, Podean CEO Mark Power said it's important to get the foundations right when working with Amazon, something that's resource-intensive but could be worth the effort.
By Peter Adams • Oct. 18, 2019 -
Burger King dares mobile gamers to promote small-ball soccer team
For its Uber Eats tie-up, the burger chain encourages gamers to tweet videos of their ball-handling skills while virtually sporting Stevenage F.C. jerseys.
By Robert Williams • Oct. 18, 2019 -
YouCam scares up 13 AR face filters for Halloween looks
The seasonal styles come as YouTube debuts similar capabilities and Amazon adds virtual lipstick trials with L'Oréal's Modiface technology.
By Robert Williams • Oct. 18, 2019
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