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Saucony buys digital Super Bowl spot focused on sustainability
During a previous connected TV media buy, the brand saw a 29% uptick in search volume and high number of visits to its website.
By Dianna Christie • Jan. 17, 2020 -
Twitch
Verizon, TurboTax sponsor Twitch Rivals esports tournament
The telecom giant is showcasing next-generation 5G mobile service as the presenting sponsor of the tournament.
By Robert Williams • Jan. 17, 2020 -
Explore the Trendline➔
FreshSplash via Getty Images
TrendlineRetail Marketing
Top stories that underscore the leading influences on retail marketing, including Gen Z, pop culture and generative AI.
By Marketing Dive staff -
Permission granted by Quibi
OpinionA trio of takeaways from CES 2020 for mobile marketers
From showcasing 5G to short-form video, the show once again proved to be center stage for the world's innovations that will define the next pinnacle in smarter living through technology, writes Airship's Mike Herrick.
By Mike Herrick • Jan. 17, 2020 -
Panda Express celebrates Lunar New Year with social AR
Available on Facebook and Instagram, the virtual filters highlight different cultural traditions like red envelope gift-giving.
By Robert Williams • Jan. 16, 2020 -
Heineken
Heineken enlists James Bond to push non-alcoholic beer
The new campaign for Heineken 0.0 comes as many consumers cut back on alcoholic beverages in January.
By Dianna Christie • Jan. 16, 2020 -
CTV extends audience reach while boosting engagement, study says
The analysis of 60 million interactive impressions across a number of major brands found that CTV effectively reaches cord-cutters and cord-nevers.
By Robert Williams • Jan. 16, 2020 -
Under Armour taps celebrity athletes for global ad campaign
The new brand platform comes as CEO Kevin Plank steps down and the SEC investigates the company.
By Dianna Christie , Daphne Howland • Jan. 15, 2020 -
Paramount debuts virtual makeup try-ons for 'Like A Boss' promo
The AR activation ties into the film, which tells the story of two friends who start a beauty company that's taken over by a cosmetics mogul.
By Robert Williams • Jan. 14, 2020 -
Hyundai rides with Chris Evans, John Krasinski for Super Bowl ad
The carmaker has relied on the big game for major brand pushes in 12 of the past 13 years.
By Dianna Christie • Jan. 14, 2020 -
Dunkin' turns Snoop Dogg stunt into TV spot for Beyond sandwich
The Beyond Meat ambassador is featured in a new TV ad as part of a broader campaign that includes an online pop-up shop.
By Dianna Christie • Jan. 14, 2020 -
Bud Light
Bud Light throws spotlight on hard seltzer as 'Dilly Dilly' era ends
The debut campaign for Bud Light Seltzer launches around the NFL playoffs with ads taking place in a new setting of Seltzer, Pennsylvania.
By Peter Adams • Jan. 10, 2020 -
Mastercard app highlights loyalty rewards with AR portals
Immersive 3D portals showcase cardholder features such as shopping and loyalty rewards.
By Robert Williams • Jan. 10, 2020 -
Planet Fitness' 2020 spot takes the 'bullfit' out of exercise
A new ad counters the fitness industry's competitiveness and aims to appeal to people focused on their New Year's resolutions.
By Dianna Christie • Jan. 10, 2020 -
Column
Campaign Trail: Equinox finds purpose by subverting Narcissus myth
The New Year's spot appears to romanticize vanity, but its creators hope the underlying message has some muscle.
By Natalie Black (Koltun) • Jan. 10, 2020 -
Quibi
Quibi introduces tech for combining horizontal and vertical viewing
T-Mobile subscribers will receive the streaming service bundled with their cellular plans, while Google is working to optimize it for Pixel smartphones.
By Robert Williams • Jan. 9, 2020 -
Allstate
What were the most empowering, funniest and coolest video ads of 2019?
Nike, Pandora and Allstate are among the brands most successfully appealing to consumers with purpose, humor or style, according to Ace Metrix.
By Dianna Christie • Jan. 9, 2020 -
Panera hires Phyllis from 'The Office' to address angry tweets
Actress Phyllis Smith read comments from disgruntled customers after the chain pulled onion soup from its menu.
By Robert Williams • Jan. 9, 2020 -
unsplash/freestocks
Twitter adds video to Promoted Trends takeover ads
Users will see Promoted Trend Spotlight ads the first two times they tap on the Explore tab each day.
By Robert Williams • Jan. 8, 2020 -
Ad-supported streaming could benefit as consumers balk at subscription costs, study says
As cord cutters look to limit subscription fees, an opportunity grows for advertisers delivering relevant content.
By Dianna Christie • Jan. 8, 2020 -
Opinion
AR and VR will drive omnichannel 2.0
As access and adoption rise, immersive tech has the potential to bridge the gap between store and home, writes Nielsen Global Connect's John Tavolieri.
By John Tavolieri • Jan. 8, 2020 -
Opinion
Why USA Today's Ad Meter will get the Super Bowl wrong — again
The system is an outlier in a comparison of different Super Bowl advertiser performance metrics that also highlights the need to assess offline buzz.
By Ed Keller • Jan. 8, 2020 -
Tremor Video
News Corp sells Unruly video ad platform to Tremor
Tremor will have the right to sell outstream video for three years on more than 50 News Corp titles in the U.K., U.S. and Australia.
By Robert Williams • Jan. 7, 2020 -
Olay's 2nd go at Super Bowl advertising looks to close game's gender gap
Procter & Gamble's skincare brand is running a spot with an all-female cast that was developed with a women-owned agency.
By Peter Adams • Jan. 7, 2020 -
BBC America
BBC America invades living rooms with 'Doctor Who' AR commercial
A special ad break showed a QR code that viewers could scan with their smartphone to see virtual imagery from the show.
By Robert Williams • Jan. 7, 2020 -
Cadillac, Amazon showcase cloud-based car shopping concept at CES
ZeroLight's technology and Amazon's platform deliver personalized and 3D interactive experiences throughout the car buying journey.
By Dianna Christie • Jan. 7, 2020
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