Mtn Dew brings 'Shining'-inspired Super Bowl campaign to social media

The PepsiCo brand is extending its big game effort with Instagram, Snapchat and TikTok elements.

By Robert Williams • Jan. 29, 2020

How Pringles' 'Rick and Morty' tie-up stretches far beyond the Super Bowl

In a broader campaign, the Kellogg marketer is pushing into new areas like San Diego Comic-Con and integrating with a "Pocket Morty" mobile app.

By Peter Adams • Jan. 29, 2020

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Retail Marketing

Top stories that underscore the leading influences on retail marketing, including Gen Z, pop culture and generative AI.

By Marketing Dive staff

Sports sponsorship spend to increase the most in a decade, report says

Led by investment in the 2020 Olympics, worldwide sports sponsorships are expected to bring in $48.4 billion this year, up 5%.

By Dianna Christie • Jan. 29, 2020

1-800-Flowers revamps app with AR bouquets, Venmo payments

Ahead of Valentine's Day, the flower delivery service relaunched its desktop website as a progressive web app for easier smartphone browsing.

By Robert Williams • Jan. 28, 2020

Hyundai unveils TikTok video short to support Super Bowl campaign

The carmaker's video stars former "Saturday Night Live" cast member Rachel Dratch completing the popular #onedayafterwatching challenge.

By Robert Williams • Jan. 28, 2020

Estée Lauder, Sephora unveil shoppable AR makeup try-ons on Pinterest

Pinterest's new Try On feature works with Lens, the image-sharing app's visual search tool.

By Robert Williams • Jan. 28, 2020

How Super Bowl regular Avocados From Mexico keeps its strategy fresh

With its sixth consecutive appearance, the brand is angling for disruption with a blockchain tie-in and creative starring Molly Ringwald.

By Peter Adams • Jan. 27, 2020

'Overwatch,' 'Call of Duty' leagues to stream exclusively on YouTube

Activision Blizzard's partnership with Google is another blow to rival platform Amazon Twitch.

By Robert Williams • Jan. 27, 2020

Doritos rebrands Post Malone as Post Limón for new product push

After the spot debuted at last night's Grammy Awards, the rapper changed his name on social media to support the campaign.

By Dianna Christie • Jan. 27, 2020

Fox adds commercial time to Super Bowl amid strong marketer demand

Flexible "floater" slots will appear during unplanned breaks in gameplay to provide organic interruptions in the biggest live event of the year.

By Robert Williams • Jan. 27, 2020

Banana Republic celebrates artistic visionaries in campaign for Black History Month

The "Color-Full" campaign is the first to come out of Gap Inc.'s Color Proud Council, which attempts to bring a range of voices to its teams and productions.

By Dianna Christie • Jan. 24, 2020

Campaign Trail: The US Census Bureau urges America to take action with 1,000 ads

The creative, developed by agency VMLY&R, spans 13 languages, a dozen partners and focuses on multicultural outreach to urge participation in the 2020 census.

By Natalie Black (Koltun) • Jan. 24, 2020

Marketers unify to stop flow of ad revenue to 'harmful' content

Even with the backing of some of the world's biggest marketers, including P&G, Mars and PepsiCo, GARM's goals might not be realized in the near future.

By Robert Williams • Jan. 24, 2020

Dunkin' challenges Instagram users to design cold brew sweaters

Hockey fans can enter to win a personalized sweater as part of the chain's "Talkin' Hockey" campaign debuting around the NHL's All-Star Weekend.

By Robert Williams • Jan. 23, 2020

How Verizon links 5G to its ongoing first responder homage

For the first Super Bowl with in-stadium 5G, the telecom returns to messaging from previous games and ties it to the future.

By Chris Kelly • Jan. 23, 2020

Planters kills off Mr. Peanut, plans Super Bowl funeral ad

The Kraft Heinz brand looks to keep the social media conversation going before, during and after its big game spot.

By Dianna Christie • Jan. 23, 2020

Old Spice returns to roots for 10th anniversary of 'Smell Like a Man, Man' campaign

In an ad that targets younger audiences, the iconic brand character "Old Spice Guy" is back as an embarrassing dad.

By Dianna Christie • Jan. 23, 2020

Super Bowl viewing shifts to connected devices, study finds

The percentage of viewers who said they'll watch the big game on a smartphone rose to 11% from 7% last year.

By Robert Williams • Jan. 22, 2020

DoubleVerify rolls out certification program to address CTV ad fraud

Amobee, MediaMath, SpotX, The Trade Desk and AT&T's Xandr are the first ad-tech platforms to receive the certification.

By Robert Williams • Jan. 22, 2020

Ford focuses on black women with 'Built Phenomenally' campaign

Created by and for black women, the new campaign illustrates the carmaker's commitment to inclusive representation in its advertising.

By Dianna Christie • Jan. 22, 2020

Instagram deprecates IGTV button as mobile streaming bet fails to take off

Launched with major fanfare two years ago, the feature has seen slim user adoption and a lack of monetization options for creators.

By Peter Adams • Jan. 21, 2020

TikTok revenue surges fivefold as global downloads hit 738M

The app's lifetime downloads reached 1.65 billion, making it one of the most popular apps in the world.

By Robert Williams • Jan. 21, 2020

Doritos taps Lil Nas X as sheriff of 'The Cool Ranch' in Super Bowl push

This is the first time the Frito-Lay brand has focused the spotlight on Cool Ranch in an ad during the big game.

By Dianna Christie • Jan. 21, 2020

In-app programmatic buying platform Dataseat launches with $2.3M in funding

The startup helps advertisers manage mobile app campaigns in-house and works with Social Point, Jam City and M&C Saatchi Performance.

By Robert Williams • Jan. 17, 2020

Cheetos kicks off 2020 master brand campaign with Super Bowl spot

MC Hammer shows up to help the PepsiCo Frito-Lay snack brand give its distinctive orange dust an official name.

By Dianna Christie • Jan. 17, 2020