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Rubicon Project, Telaria complete merger to seize on booming CTV space
The deal creates the industry's largest independent sell-side platform, which intends to better compete with Google and Facebook.
By Peter Adams • Updated April 1, 2020 -
Neiman Marcus
Neiman Marcus unwraps 3-minute shoppable video starring Taraji P. Henson
The entertaining video turns a playful branding message into a direct marketing push to "Shop Now."
By Dianna Christie • Dec. 19, 2019 -
Explore the Trendline➔
FreshSplash via Getty Images
TrendlineRetail Marketing
Top stories that underscore the leading influences on retail marketing, including the creator economy, '90s nostalgia and Gen Z.
By Marketing Dive staff -
Winter wonderland: Giant Food Stores pilots augmented reality game
The program, called Snowflake Search, lets kids and adults find hidden characters throughout the store and collect reward points along the way.
By Krishna Thakker • Dec. 19, 2019 -
Coke leverages Google's search data to prove the holiday spirit grows stronger
A campaign uses data analysis, including a custom-branded Google Trends page, to show how divisive topics are receding during the holiday season.
By Peter Adams • Dec. 18, 2019 -
Universal Music releases dual-phone video for Post Malone on Spotify
The vertical videos for the song "Circles" are divided into two parts that are synchronized to show a continual story when phones are placed side by side.
By Robert Williams • Dec. 18, 2019 -
Frito-Lay
Doritos, Lay's, Tostitos and Cheetos team up in football-themed campaign
Frito-Lay taps NFL stars and signature brands as it gears up for what's expected to be a busy snack sales season leading up to the Super Bowl.
By Dianna Christie • Dec. 18, 2019 -
Super Bowl spots and celebs lead YouTube's top ads of 2019
Amazon, Hyundai, Doritos and Nike made six of the top 10 most-viewed ads.
By Dianna Christie • Dec. 17, 2019 -
Snickers
Snickers kicks off EA's Madden NFL esports tournament
The Mars candy will star in highlight packages and branded studio segments during the Madden NFL 20 Club Championship on Twitch, YouTube and ESPN's mobile app.
By Robert Williams • Dec. 17, 2019 -
R/GA
'Star Wars' starships invade the skies in Samsung mobile campaign
The Samsung Members app lets Galaxy smartphone owners see geolocated AR content inspired by "The Rise of Skywalker."
By Robert Williams • Dec. 17, 2019 -
Dior
Dior lights up holiday collection with 1st Instagram makeup filter
Unlike other virtual try-ons that demonstrate cosmetics to mobile consumers, Dior Makeup's face filter adds a fireworks effect to selfies.
By Robert Williams • Dec. 17, 2019 -
Snapchat
'Top Gun' pilots Snapchat's new trailer reaction lens
Paramount Pictures is letting users share and virtually decorate their responses to a new preview for "Top Gun: Maverick."
By Robert Williams • Dec. 17, 2019 -
Adeline Kon / Marketing Dive
Super Bowl LIV: Tracking every ad for 2020's big game
Catch up on every ad from the big game, including surprises by Planters, Jeep and Tide.
By Nami Sumida • Updated Feb. 3, 2020 -
Facebook now uses Oculus VR data for ad targeting
The ad targeting only affects people who log into Oculus with their Facebook account, allowing more data sharing.
By Robert Williams • Dec. 16, 2019 -
Report: Amazon cuts Dataxu's access to Fire TV inventory
Roku's recent acquisition of Dataxu turned up the heat on its competition with Amazon for domination of the OTT space.
By Dianna Christie • Dec. 16, 2019 -
Cosmopolitan hosts mobile watch party for Netflix's 'You'
The magazine will share behind-the-scenes info on viewers' smartphones as they stream the show.
By Robert Williams • Dec. 16, 2019 -
WWE teams with TikTok on wrestling video themes
Users can add entrance themes from the company's star wrestlers to their videos on the buzzy platform.
By Robert Williams • Dec. 16, 2019 -
New AVOD services in 2020 will bring more ad inventory, report says
Platform debuts like Disney+ and Apple TV+ open up additional ad inventory, meaning more opportunities for marketers to get in front of viewers.
By Dianna Christie • Dec. 16, 2019 -
Kellogg, Maker's Mark test Hulu's new ad format that rewards binge watching
Cheez-It Snap'd and Sparkle paper towels are piloting messages that offer the next episode ad-free when a binge session is in progress.
By Dianna Christie • Dec. 13, 2019 -
Amazon shares secret 'Star Wars' video via app, Alexa
Customers can find the landing page by saying, "Alexa, the Force will be with you always."
By Robert Williams • Dec. 13, 2019 -
Conductor buys content firm back from WeWork
The company is now owned by its leadership and employees following a period of growth under WeWork's oversight.
By Dianna Christie • Dec. 13, 2019 -
Disney+ secures $20M in app revenue in 1st month
The media giant's streaming app averages 9.5 million users a day, 84% of whom are in the U.S., Apptopia found.
By Robert Williams • Dec. 12, 2019 -
Instagram influencer marketing activity jumps 48%, study finds
The number of Instagram Stories posts per influencer rose 20% this year, pointing to the format's growing popularity.
By Robert Williams • Dec. 12, 2019 -
'Rick and Morty' warps to Super Bowl with Pringles spot, product tie-in
A 30-second ad for the Kellogg brand is being developed with the series' creators, and an integrated campaign will run through 2020.
By Peter Adams • Dec. 11, 2019 -
SodaStream parodies ASMR videos with Jonathan Van Ness
Timed for the holidays, the video promises to help viewers relax during a stressful time of year.
By Dianna Christie • Dec. 11, 2019 -
Vizio creates new business unit to sell ads directly to marketers
The connected TV maker is now working to snag a slice of the OTT video opportunity by offering ad space on the devices it already sells.
By Dianna Christie • Dec. 11, 2019
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