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TikTok's top 100 viral videos of 2019 showcase diversity of its content
A year-end campaign across social media highlights well-established creators as well as relative newcomers who have moved up the platform's ranks.
By Robert Williams • Dec. 10, 2019 -
Aviation Gin
Ryan Reynolds' Aviation Gin pokes fun at Peloton ad fail in new spot
The marketer moved quickly to capitalize on the exercise bike brand's misfire with its own ad starring the same actress gaining millions of views on social.
By Dianna Christie • Dec. 9, 2019 -
Explore the Trendline➔
FreshSplash via Getty Images
TrendlineRetail Marketing
Top stories that underscore the leading influences on retail marketing, including the creator economy, '90s nostalgia and Gen Z.
By Marketing Dive staff -
Torrid targets curvy consumers with confidence-centered video series
Actress Barbie Ferreira keeps her cool despite getting locked out in her underwear in Torrid's first of four spots.
By Dianna Christie • Dec. 9, 2019 -
YouCam's holiday contest showcases updated photo-editing tools
The app's holiday photo challenge urges users to create and share photos for a chance to win a free subscription for a year.
By Robert Williams • Dec. 9, 2019 -
Peter Adams, Marketing Dive
Dive Awards
Disruptor of the Year: TikTok
The Chinese-owned social video app has been a hit with marketers thanks to its rapid growth, youthful user base and knack for virality.
By Chris Kelly • Dec. 9, 2019 -
Kendall Davis / Mobile Marketer
Dive Awards
The Mobile Marketer Awards for 2019
From Burger King to TikTok, these are the companies and executives that shaped the mobile marketing industry this year.
Dec. 9, 2019 -
Burger King
Dive Awards
Marketer of the Year: Burger King
The fast food giant drummed up loyalty by dunking on rivals, wedging into timely pop culture moments and driving app downloads through smartphone-centric campaigns.
By Natalie Koltun • Dec. 9, 2019 -
Industry Dive
Dive Awards
Executive of the Year: Chris Brandt, Chipotle
Since 2018, the QSR chain's CMO helped turn around the ship with a mobile-first approach centered on making the brand more culturally relevant.
By Chris Kelly • Dec. 9, 2019 -
Column
Campaign Trail: Lagunitas keeps it weird with TV shopping network parody
The beer brand's CMO explains how it tapped into the branded merchandise trend while highlighting employees in a cheeky video series that promotes its IPAs moving to cans.
By Natalie Koltun • Dec. 6, 2019 -
Will personalization's role in marketing shrink as challenges grow?
Gartner predicts 80% of marketers will drop personalization in five years while the ANA named "personalization" its marketing word of the year, highlighting the tactic's appeal and challenges.
By Barry Levine • Dec. 6, 2019 -
Serena Williams serves shoppable videos via Verizon Media
The tennis star's "Everybody, Every Body" series shows off her S by Serena fashion line on Yahoo Shopping.
By Robert Williams • Dec. 6, 2019 -
Pantene supports LGBTQ+ folks with 'Going Home for the Holidays' series
This purpose-driven holiday campaign speaks to the 44% of LGBTQ+ people who feel they can't come home as their true selves.
By Barry Levine • Dec. 6, 2019 -
Instagram taps Celine Dion for shoppable video of retro fashion
Marc Jacobs, Michael Kors, Adidas and Oscar De La Renta are among the 18 brands offering products to buy directly through Instagram.
By Robert Williams • Dec. 6, 2019 -
Imgur debuts meme-sharing app for gamers
Melee lets gamers and esports fans watch gaming highlights, follow top gamers and is integrated with streaming platform Twitch.
By Robert Williams • Dec. 6, 2019 -
Pantone enlivens 2020 Color of the Year pick with slew of multisensory experiences
Partners like Adobe and FedEx will help consumers experience the "solid and dependable" Classic Blue in ways beyond the visual.
By Peter Adams • Dec. 5, 2019 -
J.M. Smucker brews marketing refresh for Folgers and 1850 Coffee
The double shot of entertaining content comes from PSOne, the CPG's dedicated agency within Publicis Groupe.
By Dianna Christe • Dec. 4, 2019 -
Kool-Aid
Kool-Aid crashes onto TikTok with holiday video challenge
The Kraft Heinz brand's mascot and rapper Lil Jon encourage people to post social videos for a chance to win $10,000.
By Robert Williams • Dec. 4, 2019 -
Teleflora
Teleflora blooms on social media with combination CGI/live action ads
A toy elf comes to life and offers advice to a mom stressed out by her holiday to-do list in the 15- and 30-second humorous digital spots.
By Robert Williams • Dec. 3, 2019 -
Joachim Johnson for Mercedes-Benz
Mercedes-Benz rides with singer The Weeknd for electric SUV ad
Teaming with the R&B superstar could help the luxury car brand resonate with younger buyers.
By Barry Levine • Dec. 3, 2019 -
Susan G. Komen brings fundraising efforts to 'Fortnite'
During a livestream on Twitch and YouTube, gaming influencers will use a custom map and challenge viewers to donate and beat their speedrun time.
By Barry Levine • Dec. 3, 2019 -
Secret opens Instagram directory, shoppable videos bolstering women-run businesses
The P&G brand wants to help women business leaders score a fair share of the $730 billion forecast to be spent around the holidays.
By Peter Adams • Dec. 2, 2019 -
T-Mobile lifts customer acquisitions 400% with personalized videos
The wireless carrier sought to elevate the effectiveness of its email communications through artificial intelligence.
By Robert Williams • Dec. 2, 2019 -
eyecandylab
AR/VR spending will soar 79% to $18.8B next year, study predicts
Retailers are expected to spend $1.5 billion on augmented and virtual reality products and services in 2020.
By Robert Williams • Dec. 2, 2019 -
Snap
HBO brings 'His Dark Materials' creatures to life with Snapchat
The effort includes a location-based Landmarker AR Lens that activates a virtual polar bear at Hollywood's TCL Chinese Theater.
By Robert Williams • Nov. 27, 2019 -
Louis XIII Cognac composes 1-note symphony based on clinking glasses
A jazz composer — and robots — helped the brand bring to life the G-sharp tune that rings when two glasses of its cognac are clinked.
By Dianna Christe • Nov. 27, 2019
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