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Amstel Light taps Phil Mickelson as friendship matchmaker in new ad
The brand is targeting male Gen Xers and older consumer groups who haven't traditionally been the focus of beer campaigns.
By Dianna Christie • Feb. 6, 2020 -
Olay
OpinionCorporate social responsibility emerges as content king in 2020 Super Bowl ads
Considering relevance, brand persona and impact are key to marketing around CSR, says Lindsay Singleton, a Civic Responsibility Project board member.
By Lindsay Singleton • Feb. 6, 2020 -
Explore the Trendline➔
FreshSplash via Getty Images
TrendlineRetail Marketing
Top stories that underscore the leading influences on retail marketing, including Gen Z, pop culture and generative AI.
By Marketing Dive staff -
Kraft Heinz
'Kraft Mac is for lovers' in Valentine's Day campaign
A cross-channel effort includes a contest in which consumers can win free products, along with candles and rose petals for a romantic date night.
By Dianna Christie • Feb. 5, 2020 -
Canada Goose taps Kate Upton as environmental brand ambassador
Trying to shake animal rights criticism, the outerwear company embraces cause marketing in a new campaign and mini-documentary.
By Dianna Christie • Feb. 5, 2020 -
Opinion
Why so many Super Bowl commercials aimed for the heart
The visceral nature of several big game ads comes as consumers demand authenticity and relatability, says UserTesting CMO Michelle Huff.
By Michelle Huff • Feb. 5, 2020 -
Vine successor Byte is most popular app in its first week
The app's launch opens a new social ad platform for marketers, though many brands may wait and see whether it will reach a scale that makes it worthwhile.
By Robert Williams • Feb. 4, 2020 -
Chipotle
Chipotle's Justin Bieber challenge reaches 95M on TikTok during Super Bowl
The "TikTok Timeout" challenge urged people to create their own "February Free Delivery Sundays" ads set to Bieber's new song "Yummy."
By Robert Williams • Feb. 4, 2020 -
TurboTax tops ranking of Super Bowl advertisers' digital efforts
Intuit-owned TurboTax hosted a #W2Step challenge on TikTok that generated more than 100 million views.
By Robert Williams • Feb. 4, 2020 -
Google parent reveals YouTube ad revenue of $15B
The popular video-sharing site's revenue rose 36% in 2019 from a year earlier, outpacing search ad growth for Google.
By Robert Williams • Feb. 4, 2020 -
How Coke, Reese's turned Super Bowl ads into Amazon sales after the game
Profitero's report suggests that viewers were wooed by some ads into buying products online.
By Dianna Christie • Feb. 4, 2020 -
Deep Dive
Despite Super Bowl LIV's marketing deja vu, several ads break out
Multibrand spots, ads supporting women, "Groundhog Day" and yes, the resurrection of Mr. Peanut, caused some of the biggest stir this year.
By Peter Adams • Feb. 3, 2020 -
By the numbers: Super Bowl LIV
The big game's ads, broken down by sentiment, social engagement and more.
By Nami Sumida • Feb. 3, 2020 -
Honda spotlights 'Superb Owl' on Twitter during big game
Playing off the common misspelling of "Super Bowl" in online searches, the carmaker highlighted its Honda Pilot SUV with a variety of owl-related videos, GIFs and memes.
By Robert Williams • Feb. 3, 2020 -
Baidu
'Wimpy Kid' comes to social AR, Baidu's emoji keyboard
Fans can decorate their messages with digital stickers based on character illustrations in "Diary of a Wimpy Kid" books.
By Robert Williams • Jan. 31, 2020 -
Snap
Snapchat touts how it helps brands like Subway engage Gen Z sports fans
In promoting its reach among sports fans, Snap said almost 75% of users who plan to watch March Madness also use the app while viewing live games.
By Robert Williams • Jan. 31, 2020 -
Unilever
Unilever increases spend on purpose-driven marketing
The company is making purpose one of its pillars of growth and says internal data shows that the approach drives short- and long-term results.
By Dianna Christie • Jan. 31, 2020 -
Postmates plans 'Hot Ones' contest for Super Bowl
The delivery service is giving Los Angeles viewers of online talk show "Hot Ones" a chance to win hot sauce and spicy wings.
By Robert Williams • Jan. 31, 2020 -
John Hazard
ColumnComic Dive: Super Bowl Product Blitz
Food and beverage marketers PepsiCo, Kraft Heinz and Kellogg are using the game's big stage to launch new products.
By John Hazard • Jan. 31, 2020 -
Kobe Bryant's death casts long shadow over Super Bowl LIV marketing
Planters paused its #RIPeanut campaign while Hard Rock Cafe and Genesis are making last-minute edits to their ads in a potentially unprecedented shake-up ahead of the big game.
By Peter Adams • Jan. 31, 2020 -
Chipotle deploys TikTok stars to intercept Gen Z's attention during Super Bowl
During each commercial break following a team timeout, creators will share delivery-focused content set to Justin Bieber's new single.
By Peter Adams • Jan. 30, 2020 -
Frank's RedHot livestreams game show against Super Bowl
Donnie Wahlberg will challenge Twitter users to a game of "Spin the Bottle" for a chance to win a grand prize of $36,500.
By Robert Williams • Jan. 30, 2020 -
Audi's green Super Bowl ad launches broader brand rejuvenation
At this year's game, the carmaker is doubling down on its sustainability focus and promoting its electric fleet via a "Game of Thrones" celebrity connection.
By Dianna Christie • Jan. 30, 2020 -
Doritos
Doritos lets mobile fans create Super Bowl dance videos with AI app
The snack brand looks to inspire TikTok dance videos with its big game ad starring Lil Nas X and Sam Elliott.
By Robert Williams • Jan. 30, 2020 -
Walmart's 1st Super Bowl ad touts pickup service with famous aliens
The 60-second spot stars iconic characters in their unusual modes of transport picking up groceries at Walmart.
By Dianna Christie • Jan. 30, 2020 -
Amazon leads in social media reaction to Super Bowl teasers
Overall, fewer Super Bowl ad teasers have been released in advance of game day so far, but social sharing and commenting are up from 2019.
By Robert Williams • Jan. 29, 2020
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