Video: Page 56
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Courtesy of Lexus
Lexus gamifies preview of new car with AR app
Users can virtually drive the new 2021 IS as if it were a remote-control toy in the carmaker's app, which features immersive technology.
By Robert Williams • June 19, 2020 -
Courtesy of Global Pride
Nintendo's 'Animal Crossing' to host virtual Global Pride parade
Twitch creators on June 27 will livestream "Animal Crossing" sessions and host Pride activities in the hit social simulation game.
By Robert Williams • June 19, 2020 -
Explore the Trendline➔
FreshSplash via Getty Images
TrendlineRetail Marketing
Top stories that underscore the leading influences on retail marketing, including the creator economy, '90s nostalgia and Gen Z.
By Marketing Dive staff -
Courtesy of Burger King
Burger King debuts 1st 'dance ordering' on TikTok
With the influencer-powered #WhopperDance challenge, the chain is offering $1 burgers to users who create music videos that include special moves.
By Robert Williams • June 19, 2020 -
Boston Beer Company
Samuel Adams celebrates Pride with GLAAD partnership, video series
The platform aims to show the Boston Beer Co. brand's support for Pride Month at a time when most celebrations are canceled due to the pandemic.
By Dianna Christie • June 19, 2020 -
Courtesy of Etsy
Etsy unveils AR shopping tool for wall art
The features are particularly useful while the pandemic keeps people inside and consumer attention remains focused on the home.
By Tatiana Walk-Morris • June 18, 2020 -
Permission granted by Knix, Azazie; Edited by Danielle Ternes/Retail Dive
Crisis management: How two DTC brands found success in the midst of a pandemic
As much of retail struggles to survive, intimates brand Knix and bridal business Azazie have seen sales spikes amid an outbreak that has pushed more shoppers online.
By Cara Salpini • June 17, 2020 -
Courtesy of Spotify
Spotify unveils self-service video ads
Advertisers can format video ads to appear horizontally or vertically, optimizing them for viewing on iOS and Android devices.
By Robert Williams • June 17, 2020 -
Courtesy of Jack Daniel's
Jack Daniel's celebrates Pride with drag brunch video series
The "Drag Queen Mukbang" series combines the real-world trend of drag brunches with the online fad of "mukbang" food-eating videos.
By Dianna Christie • June 17, 2020 -
Verizon inks 3-year pact with 'League of Legends' esports league
A deep partnership around 5G and network services comes as the telecom's own streaming bets on gaming draw millions during the pandemic.
By Peter Adams • June 15, 2020 -
Retrieved from Stihl on June 15, 2020
Stihl Timbersports drives YouTube views among sports-hungry fans
The push behind a year-old extreme lumberjack competition series spurred 1.9 million social media impressions and 95,000 clicks on YouTube.
By Robert Williams • June 15, 2020 -
FluxFactory, E+ via Getty Images
Global ad marketplace to drop 7% this year, rebound next year, Magna says
Despite the strength of digital formats, COVID-19's impact on the overall advertising industry now appears to be deeper than previously forecast.
By Dianna Christie • June 15, 2020 -
Retrieved from Disney+ on June 15, 2020
Disney+ surges from last to 1st place in 'most beloved brands' this spring
The new streaming platform was popular in homebound consumers' offline conversations during the early days of the pandemic, Engagement Labs found.
By Dianna Christie • June 15, 2020 -
Retrieved from Bounty on June 12, 2020
Bounty targets gamers with Twitch influencer campaign
A spot by the Procter & Gamble brand dramatizes gamers' anguish when they knock over drinks on computer equipment during intense gaming sessions.
By Robert Williams • June 12, 2020 -
Retrieved from Small Business Live on June 12, 2020
Bonnaroo producer to livestream TikTok concert benefiting minority-owned businesses
Superfly's "Small Business Live" event featuring T-Pain, Brandi Carlile and others comes as many companies face financial hardship during the pandemic.
By Robert Williams • June 12, 2020 -
Retrieved from HGTV on June 12, 2020
Walmart forges deep tie-in with HGTV show about home projects under quarantine
Home goods from the big box retailer are key to "Design At Your Door," and shoppable articles featuring the products will appear on HGTV.com.
By Peter Adams • June 12, 2020 -
2020's tumultuous first half spurs new brand safety opportunities, challenges: GroupM
A new guide is designed to help advertisers manage the complexities of brand safety amid the pandemic, tech and privacy developments.
By Dianna Christie • June 12, 2020 -
Courtesy of Snap
Snapchat debuts AI-powered lenses, mini apps, real-time features
Nike, Mattel and Major League Baseball are among the brands using Snapchat's platforms for a broad range of new services.
By Robert Williams • June 12, 2020 -
pxhere
Volkswagen overhauls marketing after backlash from racist ad
The carmaker owned up — though no one was fired — but will likely continue to face criticism as consumers grow increasingly fed up with these kinds of failures.
By Dianna Christie • June 12, 2020 -
Retrieved from Procter & Gamble on June 11, 2020
P&G debuts 'The Choice' in multimillion dollar ad push addressing racism in America
Building on prior ads like "The Talk" and "The Look," the creative asks white Americans to leverage their privilege to vote, donate and march for change.
By Peter Adams • June 11, 2020 -
Retrieved from Native on June 11, 2020
P&G's Native spotlights armpits in new digital campaign
The natural deodorant effort includes a series of video spots on YouTube, Facebook and Instagram as people huddle at home during the pandemic.
By Robert Williams • June 11, 2020 -
Big advertisers demand delay to TV upfronts, broader media buying changes
Uncertainties brought about the COVID-19 pandemic is driving new urgency around demands for changes to the legacy ad-buying process.
By Dianna Christie • June 11, 2020 -
Courtesy of 1-800-Flowers
1-800-Flowers unveils AR experience for Jason Wu bouquets
Each of five custom bouquets features a QR code-enabled tag that unlocks content about the fashion designer's photo shoot for his collaboration with the flower retailer.
By Robert Williams • June 10, 2020 -
Mobile ad engagement rises 15% during pandemic, study says
Receptivity to ads jumped before falling to more normal levels as the U.S. economy begins to reopen.
By Robert Williams • June 9, 2020 -
Retrieved from TikTok on May 27, 2020
TikTok seeks greater content variety, with eye on live video, DIY tutorials
The social video app is looking to expand beyond music and dance videos as it plans its first NewFronts pitch to marketers later this month.
By Robert Williams • June 9, 2020 -
Digiday: Marketers pay higher ad rates for social video as demand returns
Publishers are reporting higher CPMs for video ad placements on Facebook, Snapchat and YouTube in an early sign of pandemic recovery.
By Robert Williams • June 9, 2020
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