Video: Page 56
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Comcast splits ownership of targeted ad platform with Charter, ViacomCBS as TV pressures grow
Each company now owns one-third of Blockgraph, which bolsters brands' ability to use data for TV ad-targeting in a privacy-minded way.
By Peter Adams • May 29, 2020 -
Retrieved from General Mills on May 29, 2020
Fruit by the Foot hosts speed-eating challenge on YouTube Live
The General Mills brand's virtual tournament is inspired by the internet meme showing people unrolling the snack and eating it as quickly as possible with no hands.
By Robert Williams • May 29, 2020 -
Explore the Trendline➔
FreshSplash via Getty Images
TrendlineRetail Marketing
Top stories that underscore the leading influences on retail marketing, including the creator economy, '90s nostalgia and Gen Z.
By Marketing Dive staff -
Retrieved from TikTok on May 27, 2020
TikTok streams educational videos for homebound viewers
A new #LearnOnTikTok program follows the formation of the platform's $50 million Creative Learning Fund that supports producers of instructional videos.
By Robert Williams • May 29, 2020 -
"White House Press Briefing". Retrieved from The White House.
OpinionWhat marketers can learn from media coverage of COVID-19
By convincing an entire nation to take desired actions, the media's actions provide a roadmap for marketers that shows how to lead prospects to the purchase of products and services, writes Interrupt Media's Ben Lack.
By Ben Lack • May 29, 2020 -
Courtesy of DoorDash
DoorDash immerses Snapchat users in AR restaurants
Users can place themselves in virtual interiors from Baskin Robbins, Buffalo Wild Wings, Cheesecake Factory, Chili's and Outback Steakhouse.
By Robert Williams • May 29, 2020 -
Courtesy of Dunkin'
Dunkin' declares support for The Donut Party in nod to election year
A sweepstakes element of the campaign has been canceled "with respect to recent events," a spokesperson confirmed.
By Dianna Christie • Updated June 3, 2020 -
Getty Images
Record digital ad revenue preceded slowest quarter in a decade, IAB finds
With the coronavirus crisis forcing many brands to trim advertising budgets, 2020 may see the first dip in U.S. digital ad revenue in years.
By Natalie Koltun • May 29, 2020 -
Instagram IGTV video ads arrive as part of monetization push for influencers
Several new features come as Instagram reports creators of videos on Instagram Live recently saw a 70% increase in views.
By Robert Williams • May 28, 2020 -
Retrieved from Tastemade on May 28, 2020
Hyundai hits the road with 4-part series on Tastemade
Featuring the carmaker's SUV line, episodes of "The Un-Adventurers" tell the story of a person who leaves their home state for the first time to embark on a road trip.
By Robert Williams • May 28, 2020 -
Permission granted by Quibi
WSJ: PepsiCo, Taco Bell, Walmart look to renegotiate terms with Quibi as streamer's problems mount
A push for flexibility from blue-chip advertisers comes as the mobile platform tries to correct course, including by opening casting to TVs.
By Peter Adams • May 27, 2020 -
Retrieved from TikTok on May 27, 2020
TikTok sees 10x surge in April with in-app revenue of $78M
The social video app was the highest-earning non-game app last month, overtaking YouTube, Sensor Tower found.
By Robert Williams • May 27, 2020 -
Courtesy of Ben & Jerry's
Ben & Jerry's launches ice cream into stratosphere for Netflix tie-in
The stunt starring the new Boots on the Moooo'n flavor is a nod to "Space Force," a new comedy from the makers of "The Office."
By Dianna Christie • May 27, 2020 -
Spotify
Where ad spending is thriving during COVID-19, including a few surprises
Marketers in categories like toys and prescription eyeglasses have leaned in with big budget lifts, but what does the future hold as the economy reopens?
By Shane Schick • May 27, 2020 -
Courtesy of Scandit
Scandit secures $80M in funding as COVID-19 drives demand for contactless mobile tech
Areas like click-and-collect are booming, pushing retailers and supply chain companies to invest in tech that can meet the demand in a safe manner.
By Peter Adams • May 26, 2020 -
Courtesy of Perfect Corp.
Benefit Cosmetics brings AR try-on to WeChat
Beauty shoppers on mobile can sample eyebrow shapes before booking an appointment at a Benefit BrowBar, where a stylist will help to recreate the look.
By Robert Williams • May 26, 2020 -
Retrieved from Budweiser on May 26, 2020
Budweiser honors healthcare workers and military heroes in new campaign
The brand, which has shown its skill in the past at delivering heart-tugging ads, debuts its latest effort as the pandemic continues to impact consumer behavior.
By Dianna Christie • May 26, 2020 -
Permission granted by PepsiCo
Q&APepsiCo Foodservice CMO on linking restaurant relief to culture amid a pandemic
Scott Finlow spoke to Marketing Dive about how the food and beverage giant's purposeful efforts have tapped into what's popular now, including John Krasinski's "Some Good News."
By Peter Adams • May 26, 2020 -
Coke bets on new music streamer BeApp as virtual concerts take center stage
With gamified and social media elements, BeApp looks to innovate in a crowded virtual performance space commanded by platforms like Twitch and Facebook.
By Peter Adams • May 22, 2020 -
Bloomberg: Apple expands podcast ambitions to support streaming TV
The iPhone maker began acquiring audio spinoffs of movies and shows from its Apple TV+ video streaming service.
By Robert Williams • May 22, 2020 -
Retrieved from Fortnite on May 22, 2020
Warner Bros. debuts 'Tenet' trailer in new social 'Fortnite' gameplay mode
It's another sign of how the video game hit is evolving into a social network and virtual entertainment venue, including through features like Party Royale.
By Robert Williams • May 22, 2020 -
Retrieved from Walmart on May 22, 2020
Walmart flips associate's hopeful poem into new video ad
The retailer continues to spotlight employees during the pandemic as people place a higher value on how brands treat workers.
By Dianna Christie • May 22, 2020 -
Retrieved from USAA on May 22, 2020
USAA unveils Snapchat AR lens for Memorial Day digital exhibit
A virtual version of USAA's Poppy Wall of Honor lets mobile users dedicate a poppy flower to a fallen loved one.
By Robert Williams • May 22, 2020 -
Courtesy of Mazda
Mazda brings playable concept car to PlayStation, esports series
By bringing the high-tech model to "Gran Turismo Sport," Mazda is looking to get homebound folks to virtually test drive its vehicles and connect online.
By Dianna Christie • May 22, 2020 -
Courtesy of Muscle Milk
ColumnCampaign Trail: Muscle Milk flexes mental resilience under PepsiCo banner
"Own Your Strength" is the protein beverage's first effort since being acquired in 2019 and aims to connect with fitness buffs stuck at home during the pandemic.
By Natalie Koltun • May 22, 2020 -
TikTok analytics tool aims to help marketers evaluate campaigns
NASCAR will use Conviva's tools to evaluate the performance of its content on the viral video platform.
By Robert Williams • May 21, 2020
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