Volkswagen overhauls marketing after backlash from racist ad

The carmaker owned up — though no one was fired — but will likely continue to face criticism as consumers grow increasingly fed up with these kinds of failures.

By Dianna Christie • June 12, 2020

P&G debuts 'The Choice' in multimillion dollar ad push addressing racism in America

Building on prior ads like "The Talk" and "The Look," the creative asks white Americans to leverage their privilege to vote, donate and march for change.

By Peter Adams • June 11, 2020

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Retail Marketing

Top stories that underscore the leading influences on retail marketing, including the creator economy, '90s nostalgia and Gen Z. 

By Marketing Dive staff

P&G's Native spotlights armpits in new digital campaign

The natural deodorant effort includes a series of video spots on YouTube, Facebook and Instagram as people huddle at home during the pandemic.

By Robert Williams • June 11, 2020

Big advertisers demand delay to TV upfronts, broader media buying changes

Uncertainties brought about the COVID-19 pandemic is driving new urgency around demands for changes to the legacy ad-buying process.

By Dianna Christie • June 11, 2020

1-800-Flowers unveils AR experience for Jason Wu bouquets

Each of five custom bouquets features a QR code-enabled tag that unlocks content about the fashion designer's photo shoot for his collaboration with the flower retailer.

By Robert Williams • June 10, 2020

Mobile ad engagement rises 15% during pandemic, study says

Receptivity to ads jumped before falling to more normal levels as the U.S. economy begins to reopen.

By Robert Williams • June 9, 2020

TikTok seeks greater content variety, with eye on live video, DIY tutorials

The social video app is looking to expand beyond music and dance videos as it plans its first NewFronts pitch to marketers later this month.

By Robert Williams • June 9, 2020

Digiday: Marketers pay higher ad rates for social video as demand returns

Publishers are reporting higher CPMs for video ad placements on Facebook, Snapchat and YouTube in an early sign of pandemic recovery.

By Robert Williams • June 9, 2020

Dunkin' flexes advertising muscle in 1st national recruitment campaign

The chain is promoting 25,000 job openings through TV spots, digital assets, social, radio, OOH and in-store signage as the economy is hit with pandemic-related unemployment.

By Dianna Christie • June 9, 2020

Roku teams with Kroger to integrate shopper data and streaming TV ads

The pair aim to attract CPG advertisers by combining shopper data from 60 million households with 39.8 million streaming TV accounts.

By Dianna Christie • June 9, 2020

Disney expands Luminate ad sales offering to Hulu for 1st time

At its virtual upfronts roadshow, Disney also announced it's working with Samba TV on ad performance metrics and participating in Nielsen's test of an addressable TV platform.

By Robert Williams • June 8, 2020

Zoom revenue jumps 169% amid work-from-home surge

The company almost doubled its revenue forecast for the year to between $1.78 billion and $1.8 billion.

By Robert Williams • June 8, 2020

TikTok viewership rivals YouTube's among kids, study finds

Children ages 4 to 15 spend an average of 80 minutes a day on the social video app, up 200% since last year.

By Robert Williams • June 8, 2020

American Eagle claims nearly 2B impressions on TikTok campaign for Aerie

A newcomer to the platform, Aerie worked with top influencers like Charli D'Amelio, supporting a boost to its parent company's digital sales.  

By Robert Williams • June 5, 2020

Campaign Trail: Polaroid tries to capture human chemistry in emotive new ad

With the world slowly reemerging from the pandemic, values of connection depicted in "Forever Now" have crystallized for many consumers.

By Natalie Koltun • June 5, 2020

Reports: Quibi cuts senior executive pay by 10%

CEO Meg Whitman and chairman Jeffrey Katzenberg agreed to a 10% cut in their pay, according to a staff memo cited by The Hollywood Reporter.

By Robert Williams • June 4, 2020

McDonald's names victims of police brutality, racist violence in new ad

The chain shows solidarity with Black Lives Matters in the clip and pledges to donate to the National Urban League and the NAACP.

By Dianna Christie • June 4, 2020

66% of marketers expect to increase programmatic ad spending, survey finds

New research points to how programmatic may gain further steam in the months ahead as lockdowns ease and brands return to marketing.

By Dianna Christie • June 4, 2020

Nike's 'For Once, Don't Do It' ad seen as empowering, exploitative: study

While less polarizing than its ads featuring Colin Kaepernick in 2018, people didn't want to see a corporation taking advantage of George Floyd's murder and subsequent protests to sell shoes.

By Dianna Christie , Natalie Koltun • June 3, 2020

Lowe's launches mobile video tool geared toward professionals

Targeting its pro clientele, the home improvement retailer introduced "Lowe's for Pros JobSIGHT," which allows them to virtually serve customers.

By Tatiana Walk-Morris • June 2, 2020

Product ads are top performers among non-COVID-19 spots, study finds

Consumers are feeling more emotionally connected to ads for products that can improve domestic life while spending more time at home.

By Dianna Christie • June 2, 2020

1-800-Flowers CMO on how to fertilize connections as consumer needs change

Bringing people together around flowers and digital content is a blooming opportunity, says the e-commerce retailer's Amit Shah.

By Dianna Christie • June 2, 2020

Facebook's Venue makes live TV events more social, starting with NASCAR

The app lets fans interact with expert commentators including journalists, athletes or "fan-analysts" who host a mobile gathering spot.

By Robert Williams • June 1, 2020

Nike calls on America to confront racism in new video

The ad inverts the brand's classic slogan, "Just Do It," by calling on people to "For Once, Don't Do It," when it comes to pretending there isn't a problem.

By Dianna Christie • June 1, 2020

Mobile data surges 75% amid jump in video streaming

Social media, video conferencing and over-the-top video apps drove the increased time spent on mobile devices, researcher NPD Group found.

By Robert Williams • May 29, 2020