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Courtesy of Walmart
Walmart hosts virtual summer camp, drive-in movies to keep families entertained
Through experiences powered by its mobile app, the retailer aims to connect with working parents trying to keep their kids engaged this summer.
By Dianna Christie • July 6, 2020 -
Courtesy of Mattel
Mattel's Uno challenges players to share their game personalities on TikTok, Instagram
An influencer-driven effort from the card game brand focuses on different player mindsets, such as "sore loser" or "dodgy dealer."
By Robert Williams • July 6, 2020 -
Explore the Trendline➔
FreshSplash via Getty Images
TrendlineRetail Marketing
Top stories that underscore the leading influences on retail marketing, including Gen Z, pop culture and generative AI.
By Marketing Dive staff -
Courtesy of Burberry
Burberry releases surfer video game for summer fashions
"B Surf" is a multiplayer game with characters dressed in the luxury label's clothing.
By Robert Williams • July 2, 2020 -
Report: Nike drops digital media agency Razorfish
The athletic-gear brand could be taking its digital media responsibilities in-house as it plans to double down on digital.
By Dianna Christie • July 2, 2020 -
Courtesy of Pringles
Pringles pops open Wendy's chips on Tastemade's TikTok, Pinterest
Each can of Baconator Pringles has a code on the seal that's redeemable for free food from the Wendy's app.
By Robert Williams • July 2, 2020 -
Courtesy of Coca-Cola
Coca-Cola encourages shared meals in 1st ad since pandemic pause
New creative comes one month after the beverage giant pledged to shift its digital strategy away from social media and toward real-time content.
By Dianna Christie • July 2, 2020 -
Courtesy of New Balance
New Balance celebrates soccer subcultures in YouTube docuseries
The new content uses emotional storytelling to inspire viewers to kick a ball and challenge the established order.
By Dianna Christie • July 1, 2020 -
Courtesy of Jersey Mike's
Jersey Mike's unlocks Aaron Judge videos with scannable codes
Customers can scan a QR code on soft-drink cups to see exclusive videos of the New York Yankees outfielder.
By Robert Williams • July 1, 2020 -
Retrieved from Goodr on July 01, 2020
Goodr boosts conversions 32% with AR try-on for sunglasses
The AR experience lets shoppers see an accurately sized 3D view of the sunglasses as they turn their heads in different directions.
By Robert Williams • July 1, 2020 -
Google buys smart glasses startup North for 'ambient computing'
After Google Glass failed to gain traction in 2013, the tech giant can re-enter the market to offer a lower-priced device for consumers.
By Robert Williams • July 1, 2020 -
Lululemon snaps up at-home workout platform Mirror for $500M
Analysts hailed the move as synergistic for both companies, especially considering the appeal of virtual workouts during the pandemic.
By Daphne Howland • June 30, 2020 -
Courtesy of Papa John's
Papa John's promotes Shaq-inspired XL pizza with Snapchat lens
Users can see the 3D content by scanning a Papa John's pizza box with their smartphone camera, and each purchase made by Aug. 23 will benefit charity.
By Robert Williams • June 30, 2020 -
Yujin Kim / Supply Chain Dive
Amazon's brand value tops $400B, while TikTok debuts on top 100
Companies investing in long-term marketing are managing to survive the pandemic and still add brand value, according to the latest BrandZ rankings.
By Dianna Christie • June 30, 2020 -
Courtesy of Snap
Gucci unveils 1st global shoe try-on in Snapchat
The luxury fashion brand is offering four styles of footwear in two AR lenses that display a "shop now" button for immediate purchase.
By Robert Williams • June 30, 2020 -
Beverage makers disproportionately market sugary beverages to Black, Hispanic youth
Total sugary drink advertising expenditures increased 41% in 2018 as compared to 2013, according to a study from the Rudd Center for Food Policy & Obesity at the University of Connecticut.
By Dianna Christie • June 29, 2020 -
Courtesy of Moe's Southwest Grill
Moe's Southwest Grill gives away mini picnic tables sized to hold burritos on TikTok
The picnic tables promoting burrito menu offerings were made by Maria Trezza, who gained social media publicity for selling outdoor furniture for squirrels.
By Robert Williams • June 29, 2020 -
YouTube tests short videos as TikTok threat grows
The video-sharing platform is testing an app feature that lets people record and share 15-second videos.
By Robert Williams • June 26, 2020 -
Retrieved from YouTube on June 26, 2020
Budweiser celebrates bar reopenings to the tune of 'Don't Stop Me Now'
While the ad promotes following safety regulations, it comes as coronavirus cases continue to rise across the country, and could be perceived as tone deaf.
By Dianna Christie • June 26, 2020 -
Courtesy of SGB Media
Bollé unleashes sunglass try-on experience on Instagram
The AR experience has a viewpoint for each camera on a smartphone, and points to nearby retailers.
By Robert Williams • June 26, 2020 -
Courtesy of Chipotle Mexican Grill
Chipotle celebrates Pride with 'Lunch & Listen' TikTok live event
For every viewer of the livestreamed session featuring influencers, Chipotle will donate $1 to the Center for Black Equity.
By Robert Williams • June 25, 2020 -
Retrieved from TikTok for Business on June 25, 2020
TikTok unveils global platform for marketers, Brand Scan AR ads
Ahead of its first appearance at the NewFronts, the company made the important step of launching a streamlined hub for its marketing services.
By Robert Williams • June 25, 2020 -
NYX's #BrowFitness challenge exceeds 705M views on TikTok
The L'Oréal-owned brand is asking TikTok users to share videos showing their routines for putting on eyebrow makeup.
By Robert Williams • June 24, 2020 -
Courtesy of FCA
Chrysler uses parenting humor, remote filming in new Pacifica video ad
A humorous campaign may appeal to stir-crazy parents juggling many hats in lockdown, and hints at what productions will look like throughout the year.
By Dianna Christie • June 24, 2020 -
OpinionWhat's your purpose? How brands must adapt in the face of COVID-19
If brands fail to take a clear and purposeful stand, they could face harsh consumer scrutiny that places lingering effects on business, write Mark Curtis and Bill Theofilou of Accenture.
By Mark Curtis and Bill Theofilou • June 24, 2020 -
Courtesy of Snap
Snapchat's 1st shoppable show will sell streetwear
The platform's original programming also includes a makeup competition show that features AR try-ons and is sponsored by 5G innovation partner Verizon.
By Robert Williams • June 24, 2020
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