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Cara Salpini/Marketing Dive
How COVID-19 boosted QVC, HSN and livestreaming
As the veteran telecommerce networks adapt to the pandemic's challenges, other brands are catching up to the future of livestreaming.
By Tatiana Walk-Morris • July 9, 2020 -
Courtesy of Tampax
Tampax taps Amy Schumer for 'edu-tainment' videos about periods
The P&G brand is restarting its marketing efforts after a pause "to shift focus to support more urgent needs."
By Dianna Christie • July 9, 2020 -
Explore the Trendline➔
FreshSplash via Getty Images
TrendlineRetail Marketing
Top stories that underscore the leading influences on retail marketing, including the creator economy, '90s nostalgia and Gen Z.
By Marketing Dive staff -
Retrieved from JanSport on July 09, 2020
JanSport's #LightenTheLoad push supports Gen Z mental health
Spurring "unprecedented engagement," the campaign began with weekly sessions to discuss mental health among young people on Instagram Live.
By Robert Williams • July 9, 2020 -
Courtesy of Anheuser-Busch
Stella Artois' dreamy new spot embraces summer personas
The campaign includes a TripAdvisor partnership offering staycation giveaways for people to rediscover their local cities.
By Dianna Christie • July 9, 2020 -
Courtesy of Zaxby's
Zaxby's signs Twitch streamer SypherPK to exclusive sponsorship deal
The fast casual chain's sponsorship will give fans a chance to play against the professional gamer in upcoming livestreams.
By Robert Williams • July 8, 2020 -
Retrieved from Rubbermaid on July 08, 2020
Rubbermaid livestreams Instagram cooking show with Katherine Schwarzenegger
"Brilliance Prep School" aligns with the helpful tone that many brands have adopted to show how their products are more essential during the pandemic.
By Robert Williams • July 8, 2020 -
Retrieved from Tinuiti on July 08, 2020
E.l.f. boosts ad recall 60% with social video campaign
The beauty brand's "e.l.f.ing Amazing" effort generated 31 million video views in 90 days after touching on every part of the purchase funnel.
By Robert Williams • July 8, 2020 -
WPP's GroupM launches multicultural marketplace with 300 vetted publishers
By making it easier for brands to purchase ads alongside content aimed at Black and Hispanic audiences, GroupM hopes to help support multicultural independent publishers.
By Dianna Christie • July 8, 2020 -
'Surprised' emotions in video ads drive conversions during pandemic, study says
Showing outdoor settings and women also helped to increase purchase rates for online shoppers of CPG products.
By Robert Williams • July 7, 2020 -
Courtesy of Activia
Activia uncaps fresh brand image with diverse campaign on gut health
A new direction for the Danone brand targeting millennials and Gen Z comes as Google searches for digestive health spiked 400% in the past few years.
By Dianna Christie • July 7, 2020 -
Courtesy of Pokemon Go
'Pokémon Go' touts virtual event in Rian Johnson-directed ad
A new 30-second spot promotes this month's Pokémon Go Fest, which has sold 700,000 tickets to fans from more than 110 countries.
By Robert Williams • July 7, 2020 -
Permission granted by Frito-Lay
Ads for purpose, product topped Q2's most empowering ranking
Frito-Lay and Tide generated emotional responses from viewers around when the pandemic kicked into full force, Ace Metrix found.
By Dianna Christie • July 6, 2020 -
Courtesy of Ford
Ford's Bronco lineup returns with custom video play across Disney networks
The automaker described the effort as the first prime-time product reveal leveraging Disney's cable, digital and streaming networks, including Hulu.
By Robert Williams • July 6, 2020 -
Courtesy of Walmart
Walmart hosts virtual summer camp, drive-in movies to keep families entertained
Through experiences powered by its mobile app, the retailer aims to connect with working parents trying to keep their kids engaged this summer.
By Dianna Christie • July 6, 2020 -
Courtesy of Mattel
Mattel's Uno challenges players to share their game personalities on TikTok, Instagram
An influencer-driven effort from the card game brand focuses on different player mindsets, such as "sore loser" or "dodgy dealer."
By Robert Williams • July 6, 2020 -
Courtesy of Burberry
Burberry releases surfer video game for summer fashions
"B Surf" is a multiplayer game with characters dressed in the luxury label's clothing.
By Robert Williams • July 2, 2020 -
Report: Nike drops digital media agency Razorfish
The athletic-gear brand could be taking its digital media responsibilities in-house as it plans to double down on digital.
By Dianna Christie • July 2, 2020 -
Courtesy of Pringles
Pringles pops open Wendy's chips on Tastemade's TikTok, Pinterest
Each can of Baconator Pringles has a code on the seal that's redeemable for free food from the Wendy's app.
By Robert Williams • July 2, 2020 -
Courtesy of Coca-Cola
Coca-Cola encourages shared meals in 1st ad since pandemic pause
New creative comes one month after the beverage giant pledged to shift its digital strategy away from social media and toward real-time content.
By Dianna Christie • July 2, 2020 -
Courtesy of New Balance
New Balance celebrates soccer subcultures in YouTube docuseries
The new content uses emotional storytelling to inspire viewers to kick a ball and challenge the established order.
By Dianna Christie • July 1, 2020 -
Courtesy of Jersey Mike's
Jersey Mike's unlocks Aaron Judge videos with scannable codes
Customers can scan a QR code on soft-drink cups to see exclusive videos of the New York Yankees outfielder.
By Robert Williams • July 1, 2020 -
Retrieved from Goodr on July 01, 2020
Goodr boosts conversions 32% with AR try-on for sunglasses
The AR experience lets shoppers see an accurately sized 3D view of the sunglasses as they turn their heads in different directions.
By Robert Williams • July 1, 2020 -
Google buys smart glasses startup North for 'ambient computing'
After Google Glass failed to gain traction in 2013, the tech giant can re-enter the market to offer a lower-priced device for consumers.
By Robert Williams • July 1, 2020 -
Lululemon snaps up at-home workout platform Mirror for $500M
Analysts hailed the move as synergistic for both companies, especially considering the appeal of virtual workouts during the pandemic.
By Daphne Howland • June 30, 2020 -
Courtesy of Papa John's
Papa John's promotes Shaq-inspired XL pizza with Snapchat lens
Users can see the 3D content by scanning a Papa John's pizza box with their smartphone camera, and each purchase made by Aug. 23 will benefit charity.
By Robert Williams • June 30, 2020
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