Video: Page 48
-
Teens' evolving brand preferences: TikTok displaces Instagram and Shein beats out Nike
Piper Sandler's latest barometer of teen consumer behavior reveals how a tumultuous 2020 has impacted shopping habits and brand preferences.
By Aaron Baar • Oct. 7, 2020 -
Permission granted by Ocean Spray
Ocean Spray goes viral with TikTok creator who put Fleetwood Mac's 'Dreams' back on the charts
The brand gifted Nathan Apodaca his own truck to re-create a viral video that featured its product, earning over 10 million views on the platform.
By Peter Adams • Oct. 7, 2020 -
Explore the Trendline➔
FreshSplash via Getty Images
TrendlineRetail Marketing
Top stories that underscore the leading influences on retail marketing, including Gen Z, pop culture and generative AI.
By Marketing Dive staff -
Courtesy of RaceTrac
RaceTrac's gamified Instagram filter gets 103K impressions
An augmented reality experience challenged baseball fans to virtually outrun the convenience store's mascot in lieu of racing at live Atlanta Braves games.
By Robert Williams • Oct. 7, 2020 -
How Kraft Heinz, MolsonCoors and L'Oréal make the most of CTV's pandemic-related growth
As media consumption habits quickly change, executives from major brands detailed the opportunities that connected TV provides during an Advertising Week panel.
By Chris Kelly • Oct. 7, 2020 -
P&G's pledge for social change embraces 'progress, not perfection'
In the wake of the pandemic and protests sparked by racial injustice, the bar is higher for purpose-driven marketing to have the same impact as years past, panelists said during Advertising Week.
By Natalie Black (Koltun) • Oct. 7, 2020 -
Courtesy of Chipotle Mexican Grill
Chipotle continues tapping TikTok with trick shot challenge
Featuring NBA player Trae Young and a host of influencers, the 53 ft. Shot Challenge is the chain's latest effort on the embattled social video app.
By Robert Williams • Oct. 7, 2020 -
Courtesy of Procter & Gamble
Secret provides direct assistance to support women affected by COVID-19
As the pandemic sets back gender equality, the P&G brand teamed with WNBA players for a social media effort and TV spot during the league's finals.
By Tatiana Walk-Morris and Chris Kelly • Oct. 6, 2020 -
Retrieved from David's Bridal on October 06, 2020
David's Bridal responds to pandemic disruptions with AR, 3D dress visuals
A partnership with Vertebrae extends the retailer's efforts to improve its digital shopping experience for online consumers.
By Tatiana Walk-Morris • Oct. 6, 2020 -
Retrieved from The Kraft Heinz Company on October 06, 2020
Kraft pulls provocative 'send noods' ads after drawing ire online
While some backlash came from average moms concerned around sexual content appearing near children, QAnon conspiracy theorists also quickly latched onto the outcry.
By Peter Adams • Updated Oct. 14, 2020 -
Permission granted by Aspiration Bank
Financial apps see higher usage among customers in lockdown
As consumers grow more accustomed to using financial apps, this could drive expansion opportunities, like Venmo launching its first credit card.
By Robert Williams • Oct. 6, 2020 -
Snapchat expands 'first commercial' video ad takeovers nationwide
Advertisers that tested the first commercial saw a lift in brand awareness among users that was double that of a Snapchat Ad.
By Robert Williams • Oct. 6, 2020 -
Courtesy of Walt Disney Television
'The Bachelorette' returns with drive-in premiere hosted by PopSugar, ABC, YouTube TV
The partnership between a digital media brand, a TV network and a streaming channel reflects the scarcity of big-event original programming right now.
By Robert Williams • Oct. 5, 2020 -
Retrieved from Triller on October 05, 2020
Triller adds programmatic ads amid rival TikTok's continued uncertainty
Digital ad company Consumable creates ads that seek to catch the attention of users whose limited attention span makes them difficult to engage.
By Robert Williams • Oct. 5, 2020 -
Courtesy of Cinnamon Toast Crunch
Cinnamon Toast Crunch notches 1.3B TikTok views with hashtag challenge
The wide reach of the "quarantainment style" singing challenge demonstrates TikTok's power to reach young consumers, even amid an uncertain landscape due to a stalled ownership deal.
By Robert Williams • Oct. 5, 2020 -
Courtesy of Hyundai Motor America
Hyundai revs up new Elantra with TV ads, AR showcases and gaming
Teaming with livestreaming platform Mobcrush is a unique approach for a car brand, but points to how gaming continues to attract mainstream marketers.
By Tatiana Walk-Morris and Natalie Koltun • Oct. 2, 2020 -
Courtesy of Cadillac
Cadillac nods to bravery, resilience in Escalade's Regina King ad
The fall campaign's themes around overcoming adversity extend the carmaker's ongoing efforts to revamp its marketing strategy and adapt amid evolving market conditions.
By Tatiana Walk-Morris • Oct. 1, 2020 -
Courtesy of Danone North America
Oikos yogurt turns grocery carrying into a TikTok challenge
By extending its NFL sponsorship to the video-sharing app, Oikos hopes to reach football fans with fun content as they show off their strength.
By Robert Williams • Oct. 1, 2020 -
Retrieved from Google on August 28, 2020
Advertisers care more about transparency in TV upfronts than timing, study finds
While less upfront buying occurred this year — and despite some marketers walking away — just 7% of advertisers said the TV ad marketplace should be canceled.
By Aaron Baar • Oct. 1, 2020 -
Opinion
TikTok bears a unique opportunity for marketers — if you understand its Gen Z base
The app's top users are creative, connected and resourceful, and can provide brilliant ideas and feedback on your next big marketing campaign, writes Rival Technologies' Andrew Reid.
By Andrew Reid • Oct. 1, 2020 -
Courtesy of Barefoot
Barefoot Wine toasts beauty experience of Black women with video series
With "We Stan for Her," the wine company joins other brands in promoting self-acceptance and diversity in its content marketing.
By Tatiana Walk-Morris • Sept. 30, 2020 -
Courtesy of Dos Equis
Dos Equis commits to making football fans' Saturdays fun again
Brands and sports fans continue to seek ways to replicate the communal aspects of sporting events while encouraging social distancing.
By Aaron Baar • Sept. 30, 2020 -
Courtesy of Victoria
Victoria brings Day of the Dead beer bottles to life with web AR
A wide group of people with different smartphone models can see the animations without the need to download a separate app.
By Robert Williams • Sept. 30, 2020 -
Courtesy of Oreo
Oreo celebrates human connections made during lockdown in new ad
The cookie brand parodies telecoms that promise to "supercharge connectivity" while offering tips on how to enjoy time spent at home with loved ones.
By Robert Williams • Sept. 30, 2020 -
Courtesy of General Mills
Yoplait dips into Instagram Reels with Jennifer Lopez-led dance challenge
More large brands shifting focus to the TikTok lookalike could signal bad news for ByteDance's app as it wrestles with an uncertain U.S. future.
By Peter Adams • Sept. 29, 2020 -
Cody Boteler/Marketing Dive
Disney sells TrueX to Gimbal, which wants bigger role in advanced TV
TrueX plans to form a network with addressable ad inventory on premium connected TV outlets and pair it with Gimbal's location data.
By Robert Williams • Sept. 29, 2020
Previous
