Video: Page 48
-
Courtesy of Miller Lite
Miller Lite turns beer cans into antennas for watching football
As more fans stream live sports this season, the beer brand is helping them watch digital TV — without turning to illegal streaming sites it parodied on social media.
By Tatiana Walk-Morris • Sept. 15, 2020 -
Courtesy of eMeals
EMeals app helps Emmys viewers prep at-home watch parties
Fans of the awards show can prepare a festive at-home viewing experience through a shoppable menu and Zoom content.
By Robert Williams • Sept. 15, 2020 -
Explore the Trendline➔
FreshSplash via Getty Images
TrendlineRetail Marketing
Top stories that underscore the leading influences on retail marketing, including the creator economy, '90s nostalgia and Gen Z.
By Marketing Dive staff -
Retrieved from Facebook Newsroom on September 15, 2020
Facebook Messenger joins co-watching party and enables shared video viewing
For marketers that buy Facebook Watch ads, the new viewing experience may help to reach a broader audience in a fun, relaxed digital setting.
By Robert Williams • Sept. 15, 2020 -
Courtesy of California Milk Processor Board
'Got milk?' creators tap 'Black-ish' star for bilingual positive news series
By tapping "Hollywood's youngest executive producer" along with notable kidfluencers, the California Milk Processor Board seeks to engage Gen Z with timely content marketing.
By Tatiana Walk-Morris • Sept. 14, 2020 -
Walmart reportedly in talks to join Oracle's proposed stake in TikTok
The retailer is now expected to partner with Oracle on the deal, giving it access to a platform that has potential in e-commerce and advertising, as it works to keep pace with Amazon.
By Peter Adams • Updated Sept. 17, 2020 -
Courtesy of Belvedere
Belvedere's new brand platform ties ingredient simplicity to nature
The LVMH spirits maker is taking a product-oriented creative approach to showcase how its vodka reflects the values ingrained in its origin story.
By Natalie Black (Koltun) • Sept. 14, 2020 -
Amazon starts selling Twitch ad inventory programmatically
Marketers can now more efficiently target Twitch viewers and streamers based on their interests as well as Amazon's audience insights.
By Robert Williams • Sept. 14, 2020 -
Courtesy of H&M
H&M debuts Instagram AR filters for Kangol fashion rollout
In an effort to engage Gen Z, the retailer is letting users create their own versions of a music video starring British singer Mabel that previews a new 31-piece collection.
By Robert Williams • Sept. 14, 2020 -
Courtesy of Pepsi
Pepsi creates team-specific videos, contests and packaging for homebound NFL fans
Local fan traditions — some more infamous than others — are the focus of an effort addressing how showing team spirit might be different this year.
By Tatiana Walk-Morris and Chris Kelly • Sept. 11, 2020 -
Courtesy of Barclays
Barclays champions Black wealth creation on Instagram Live
The five-week #BlackWealthMatters series is the latest sponsored livestream to address social issues that include diversity and inclusion.
By Robert Williams • Sept. 11, 2020 -
Courtesy of Gap Inc.
ColumnCampaign Trail: Gap leans on brand heritage in unity-focused campaign
The first effort from new CMO Mary Alderete showcases Gap's philosophy of "American optimism" and aims to amplify voices through voter education.
By Natalie Black (Koltun) • Sept. 11, 2020 -
Courtesy of TikTok
Louis Vuitton, Puma dress up for TikTok Fashion Month
Livestreams, apparel reveals and instructional videos by brands and creators arrive as TikTok works to make its app a fashion hub for young consumers.
By Robert Williams • Sept. 11, 2020 -
Permission granted by Walmart
Walmart homes in on family, community in first ad push for Walmart+
Called "A Different Kind of Membership," the multichannel campaign features 22 diverse families and focuses on reclaiming precious time lost to shopping.
By Peter Adams • Sept. 11, 2020 -
Courtesy of Crown Royal
Crown Royal enlists singers Ari Lennox, Anthony Ramos to help venues hurt by COVID-19
Proceeds from the duo's cover of iconic song "If You Want Me To Stay" will go toward uplifting businesses on the verge of shutting down.
By Tatiana Walk-Morris • Sept. 10, 2020 -
Courtesy of LG
LG teams with esports business Evil Geniuses on 2 video series
A series about how professional gamers strategize appears on YouTube, along with a companion Twitch livestream that highlights LG monitors.
By Robert Williams • Sept. 10, 2020 -
Retrieved from Verizon on September 10, 2020
Verizon Media kicks off AR, co-viewing features for NFL games
Sports fans will have a more immersive way to view football games this season, as the pandemic prevents some teams from hosting attendees in person.
By Robert Williams • Sept. 10, 2020 -
Deep Dive
Sports marketing is no longer the safe bet, but bolder brands could win out
NFL season kickoff might serve as a litmus test for how the space realigns as it grapples with the dual forces of a pandemic and widespread civil unrest.
By Peter Adams • Sept. 10, 2020 -
Courtesy of Sabra
Sabra enlists TikTok star Tabitha Brown for shoppable videos
Leaning into the challenges families with children at home face this year, the brand is trying to ease some of the stress around serving healthy meals.
By Robert Williams • Sept. 10, 2020 -
Courtesy of Bud Light
Bud Light unveils 'Showtime Cam' for NFL fans on Twitter
Sports marketers are forced to consider new ways to engage fans as the NFL season kicks off and many stadiums are restricting attendance.
By Robert Williams • Sept. 9, 2020 -
Courtesy of Lowe's
Lowe's unites NFL fans with 'Home Team' player tie-up
Capitalizing on sports fans' enthusiasm looks different this year as the home improvement retailer's campaign focuses on communities and fans' homes.
By Natalie Black (Koltun) • Sept. 9, 2020 -
Retrieved from Chipotle Mexican Grill, Inc. on September 08, 2020
Chipotle employs TikTok creator cohort to promote group-ordering app feature
As TikTok users join up to form creator houses, Chipotle is early to a trend that reflects its own efforts to target wannabe brand ambassadors.
By Peter Adams • Sept. 8, 2020 -
Workload up for 82% of in-house creative teams, driven by demand for digital content
The pandemic has bolstered internal shops, while external agencies flounder, a report from the WFA and The Observatory International suggests.
By Peter Adams • Sept. 4, 2020 -
Retrieved from TikTok on May 27, 2020
TikTok widens ad options with new marketing partner program
Developing an ecosystem of approved marketing service providers could help the app compete against Facebook for advertising dollars.
By Robert Williams • Sept. 4, 2020 -
Courtesy of WarnerMedia
HBO debuts VR event series to promote 'Lovecraft Country'
As the pandemic continues to limit in-person activations, the online gatherings integrate elements of the show and connect fans remotely via YouTube Live.
By Tatiana Walk-Morris • Sept. 3, 2020 -
'Pokémon Go' creator Niantic starts global AR alliance
Verizon is among the mobile carriers that joined Niantic's Planet-Scale AR Alliance to develop augmented reality experiences for 5G devices.
By Robert Williams • Sept. 2, 2020
Previous
