Devour's 'Cheat Day' YouTube series digs into pro athletes' downtime fun

After previously provocative efforts, the Kraft Heinz brand seeks to reach young consumers without risking the backlash recently faced by its parent company.

By Tatiana Walk-Morris • Oct. 14, 2020

Allure designs holiday shopping issue around virtual try-on experiences

Working with Perfect Corp., the publisher created an "Ultimate Guide to Shopping" that uses QR codes and AR to align with a season set to skew toward mobile.

By Robert Williams • Oct. 14, 2020

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Retail Marketing

Top stories that underscore the leading influences on retail marketing, including Gen Z, pop culture and generative AI.

By Marketing Dive staff

TikTok deal could affect 2021 ad plans for 73% of marketers, survey finds

The pending TikTok deal could make Oracle a leader in advertising data, but its impact on Walmart's e-commerce aspirations may not be as significant.

By Robert Williams • Oct. 14, 2020

Abercrombie & Fitch addresses LGBTQ mental health with IGTV miniseries

Featuring chats between soccer star Megan Rapinoe and a group of influencers and activists, the series airs as brands market around LGBTQ+ History Month.

By Robert Williams • Oct. 14, 2020

SheaMoisture showcases Black female artists in purpose-driven spot

Amid the global movement for racial and gender equality, the Unilever brand pledges proceeds from every product sold to invest in businesses owned by Black women.

By Aaron Baar • Oct. 14, 2020

Disney enshrines streaming as 'primary focus' amid broad media reorganization

A recent move to debut Pixar's upcoming "Soul" on Disney+ is indicative of the entertainment giant's strategy — and a grim portent for theater owners.

By Peter Adams • Oct. 13, 2020

Despite pandemic, Hilton launches new global campaign with a toast to travel

Americans are itching to get back to leisure travel and creating new memories, per the chain's research, but it remains unclear how ready they really are.

By Aaron Baar • Oct. 13, 2020

Amazon brings delivery boxes to life with AR Halloween activities

First appearing around Prime Day, scannable packages may compel shoppers to engage with festive experiences by the retailer beyond purchasing products.

By Robert Williams • Oct. 13, 2020

P&G, Bank of America sponsor first virtual event by NowThis

The mobile news brand is betting on enduring interest in virtual events, with its first offering focused on women's equality and hosted by Seth Meyers and Netflix CMO Bozoma St. John.

By Robert Williams • Oct. 13, 2020

Infiniti puts 'Hamilton' star Daveed Diggs behind the wheel for live Instagram test drive

As consumers continue to turn to livestreaming during the pandemic, this activation shows the brand reaching for the immersion and intimacy of a showroom experience.

By Peter Adams • Oct. 12, 2020

YouTube expands shopping tools with video creators before holidays

A Shopify integration and more arrive as parent company Google gets into a growing advertising war with Amazon in areas like search and video content.

By Robert Williams • Oct. 12, 2020

Honda leans into 'rewilding' trend with John Cena as its voice

Amid increased interest in the outdoors during the pandemic, the carmaker taps a talent known for "toughness and strength" to demonstrate its ruggedness.

By Aaron Baar • Oct. 12, 2020

1800 Tequila immerses Snapchat users in AR artwork

With the pandemic limiting sales at bars and restaurants, engaging people through digital channels is more important than ever for spirits brands.

By Robert Williams • Oct. 12, 2020

Pandemic forces Halloween candy makers to get creative to protect $5B in sales

Mars Wrigley, Hershey and Ferrero, which prepare years in advance for the holiday, have quickly altered their strategies on packaging, selling and marketing their sweets.

By Christopher Doering • Oct. 12, 2020

TikTok flaunts its good vibes in TV ad centered on viral 'Dreams' video

Debuting as the Justice Department appeals an injunction against a ban on new downloads of the app, the effort could reassure brands and users. 

By Peter Adams • Oct. 9, 2020

Mars partners with Disney for Halloween short film series amid altered holiday

After unveiling a virtual Halloween experience, the candy company continues to connect with homebound consumers through holiday-themed content.

By Tatiana Walk-Morris • Oct. 9, 2020

Snapchat turns London street into AR playground with Local Lenses

City Painter required significant preparation to let app users virtually paint Carnaby Street from any angle, suggesting where AR may be headed.

By Robert Williams • Oct. 9, 2020

Sour Patch Kids turns the tables on Halloween trick-or-treating

The Mondelez candy is the latest brand to find fresh ways to remain relevant as the pandemic continues to threaten holiday traditions around the country.

By Aaron Baar • Oct. 9, 2020

Campaign Trail: Dickies spotlights DIY spirit and its power to inspire during pandemic

A digital content effort highlights 10 artisans from around the globe and centers on championing the dignity of work during a tough year.

By Natalie Black (Koltun) • Oct. 9, 2020

PepsiCo speeds up shift toward streaming, digital as holidays loom

With the pandemic putting localization and personalization in the spotlight, the marketer sees digital as better-suited to deliver the goods than traditional media, executives said at Advertising Week.

By Peter Adams • Oct. 9, 2020

MolsonCoors makes environmental case for Coors Seltzer launch

While the marketing for some hard seltzer brands takes a lighthearted approach, MolsonCoors is banking on younger consumers' affinity for activism.

By Aaron Baar • Oct. 8, 2020

Mondelez CFO redirecting travel, real estate funds to marketing

After cutting marketing funding at the onset of the pandemic, the snack food giant is bolstering its advertising budget, Luca Zaramella said. 

By Jane Thier • Oct. 8, 2020

LA Chargers upgrade app with digital experiences as pandemic shifts fan expectations

Offerings like livestreamed games, AR and podcast content reflect how media consumption habits have adjusted to life without in-person attendance. 

By Robert Williams • Oct. 8, 2020

How Honda and Nestlé make authentic connections through esports

Brands and their partners, including leading forces Team Liquid and Riot Games, detailed the evolving opportunities in the billion-dollar business at Advertising Week.

By Chris Kelly • Oct. 8, 2020

Wells Fargo cracked empowerment formula as advertising heated up in Q3, analysis finds

Typically a quiet period, Q3 was busier this year as many brands played catch-up after keeping their powder dry in the early days of the pandemic.

By Tatiana Walk-Morris • Oct. 8, 2020