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Courtesy of Callaway
Callaway taps Kevin Nealon to tee up new clubs as interest in golf surges
Google searches of "golf slice" are the highest they've been in seven years, inspiring the brand to launch a campaign as interest in the outdoor, socially distanced sport swells.
By Tatiana Walk-Morris • Sept. 23, 2020 -
Courtesy of RTO+P
Insomnia Cookies dresses up in 'mouth pajamas' on Instagram, TikTok
Instead of urging people into its stores while wearing pajamas to get free cookies, the bakery chain offered designer face masks with delivery orders.
By Robert Williams • Sept. 23, 2020 -
Explore the Trendline➔
FreshSplash via Getty Images
TrendlineRetail Marketing
Top stories that underscore the leading influences on retail marketing, including the creator economy, '90s nostalgia and Gen Z.
By Marketing Dive staff -
With real-world experiences scarce, consumers warm to immersive tech, Accenture study says
Technologies like augmented reality and virtual reality have come of age, ushering in a new wave of digital commerce.
By Aaron Baar • Sept. 23, 2020 -
Courtesy of EA Sports
Gillette, Campbell's, Oakley join 'Madden NFL' roster as esports sponsors
Nearly twice as many sponsors have lined up for the gaming tournament, including several official NFL marketing partners, in a year when the football season looks different.
By Robert Williams • Sept. 23, 2020 -
Courtesy of Rooster Teeth
WarnerMedia's Rooster Teeth offers AR experience for virtual fan event
The event features virtual fan art based on Rooster Teeth's anime series "RWBY," including a collaborative AR mural wall at the AT&T Discovery District.
By Robert Williams • Sept. 22, 2020 -
TikTok still faces uncertain future in US amid conflicting claims about deal
After being granted a one-week reprieve from a ban that was set to go into effect on Sunday, questions about the company's future ownership remain.
By Robert Williams • Sept. 22, 2020 -
Retrieved from General Mills on September 22, 2020
General Mills reboots '80s cereal flavors with livestreamed event
The "Ultimate Saturday Morning Drive-In" is designed to connect with people who feel nostalgic for childhood and comfort foods during a stressful year.
By Robert Williams • Sept. 22, 2020 -
Courtesy of Foot Locker
Foot Locker steps up outreach for sneakerheads via Google Slides hub
Touted as being created by sneakerheads for sneakerheads, the hub merges content with commerce via a digital tool that is "endemic to sneaker culture."
By Aaron Baar • Sept. 22, 2020 -
Courtesy of Harry's
Harry's honors men who buck the norm in biggest ad campaign yet
While its anti-Big Razor messaging aligns with the brand's rhetoric, the effort differs in creative approach from past ads challenging traditional notions of masculinity.
By Natalie Black (Koltun) • Sept. 21, 2020 -
Courtesy of Hormel
Hormel's record-setting virtual pizza party woos fans, benefits frontline workers
Along with entertaining fans at home with a giant Zoom chat and YouTube concert, the brand boosted charity efforts that benefit frontline workers and independent pizzerias.
By Tatiana Walk-Morris • Sept. 21, 2020 -
Peter Adams for Marketing Dive
Oracle, Walmart deal for TikTok tentatively approved, paving way for digital shakeup
The proposed U.S. TikTok company will leverage Walmart's e-commerce, fulfillment and payments services while igniting a showdown with major digital platforms.
By Robert Williams • Sept. 21, 2020 -
Courtesy of TikTok
Deep DiveHow TikTok's uncertain future and COVID-19 are transforming influencer marketing
As the TikTok shakeup continues, competitors are wooing influencers and becoming more accessible with new video tools while content evolves to be more frank.
By Natalie Black (Koltun) • Sept. 21, 2020 -
Courtesy of Snap
Champs Sports kicks up photo-sharing with AR shoe try-on in Snapchat
As more people seek out digital shopping experiences during the pandemic, virtual trials appear to be gaining with brands and mobile users.
By Robert Williams • Sept. 21, 2020 -
Courtesy of Bud Light
Bud Light spotlights Black-owned eateries in 'Thursday Night Football' ads
The initiative arrives as the dual crises of the pandemic and civil unrest due to racial injustice simultaneously take their toll on Black Americans.
By Robert Williams • Sept. 21, 2020 -
Retrieved from Samsung on September 21, 2020
Samsung tests live video shopping to showcase new foldable phone
Interest in shoppable video streams has grown during the pandemic, which has kept brands from hosting flashy in-store events.
By Aaron Baar • Sept. 21, 2020 -
TikTok downloads banned as of Sunday, setting off new scramble in video app saga
The app won't shut down until Nov. 12 under a new order, and could avoid any service disruption if a deal for its U.S. operations is approved this weekend.
By Peter Adams • Updated Sept. 18, 2020 -
Retrieved from TikTok on May 27, 2020
TikTok reportedly talks to Instagram co-founder about CEO role amid app's uncertain future
The embattled social video app's executive shuffle also includes hiring former YouTube executive Cheryl Gresham as head of media partnerships.
By Robert Williams • Sept. 18, 2020 -
Courtesy of Havas Group
Havas buys majority stake in Camp + King to expand digital creative network
The deal comes as agencies are positioning themselves for a new reality when digital and virtual strategies are more important.
By Robert Williams • Sept. 18, 2020 -
Courtesy of Henkel
Henkel sponsors wellness web series distributed via blockchain
Teaming with an award-winning creator on content is one way the marketer of Persil and Purex addresses pandemic-related challenges.
By Aaron Baar • Sept. 18, 2020 -
Courtesy of Facebook
Facebook plans to sell AR-equipped smart glasses from Ray-Ban
Along with moves that could make AR more commonplace, the tech giant introduced a lower-cost model of its gaming-centric VR headset.
By Robert Williams • Sept. 17, 2020 -
Some blue-chip brands see loyalty drop precipitously during pandemic, survey finds
As consumers adjust to a "new normal," an annual ranking of brand loyalty adds the most newcomers ever while some previous stalwarts disappear.
By Aaron Baar • Sept. 17, 2020 -
Google expands media-buying services as connected TV's importance grows
With the pandemic only compounding media buying's existing troubles, a potential opportunity has opened for digital platforms like Google to gain a stronger foothold.
By Robert Williams • Sept. 16, 2020 -
Courtesy of McDonald's
McDonald's app offers mock insurance to drive trial of new spicy McNuggets
The promotion that includes a 40-minute Instagram video of Anthony "Spice" Adams reflects the chain's focus on drive-thru, delivery and digital as it ramps up marketing spend.
By Robert Williams • Sept. 16, 2020 -
Courtesy of Hulu
Hulu keys into nostalgia with 'PEN15' audio ads on Pandora
"PEN15" creators Maya Erskine and Anna Konkle are featured in audio ads developed with Studio Resonate, the platform's in-house creative shop.
By Robert Williams • Sept. 16, 2020 -
Retrieved from TikTok on August 14, 2020
Deep DiveHow Oracle's TikTok deal could shake up social media
The enterprise technology firm does not have an established stake in the space, which might help the video-sharing app retain outsider status while opening new capabilities in areas like search.
By Peter Adams • Sept. 15, 2020
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