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Courtesy of Perfect Corp.
Perfect Corp. adds contactless makeup try-on features
The pandemic has pushed retailers and brands to experiment with AR tools in place of high-touch store experiences.
By Tatiana Walk-Morris • Sept. 1, 2020 -
Retrieved from TikTok on August 04, 2020
Teespring lets TikTok creators sell merch directly to fans
The news is another signal that TikTok is expanding its commerce ambitions, a development that's recently influenced talks around an acquisition of the app.
By Robert Williams • Sept. 1, 2020 -
Explore the Trendline➔
FreshSplash via Getty Images
TrendlineRetail Marketing
Top stories that underscore the leading influences on retail marketing, including the creator economy, '90s nostalgia and Gen Z.
By Marketing Dive staff -
Courtesy of Chobani
Chobani gamifies Instagram Story in multichannel push for new yogurt
A TV spot, influencer tie-in, and audio ads on Spotify and several podcasts round out the effort to introduce Chobani Complete this week.
By Robert Williams • Sept. 1, 2020 -
Burger King included a QR code in a TV ad featuring its mascot and rapper Lil Yachty. The image was retrieved from the video on Sep. 1, 2020.
Burger King delivers immersive AR experience during VMAs
Scanning QR codes in TV commercials during the awards show activated offers in the BK App, including a chance to win a year of free Whoppers.
By Robert Williams • Sept. 1, 2020 -
Opinion
Assessing new channels for your mobile ad spend
As usage of mobile apps and devices continues to rise, there's an opportunity to future-proof plans across a diverse range of experiences, writes Nativex's Jonathan Chan.
By Jonathan Chan • Sept. 1, 2020 -
Courtesy of Shipt
Shipt offers free groceries in first dance challenge on Instagram
The Target-owned service enlisted "Fuller House" star Candace Cameron Bure to show her version of the "Shipt Shuffle" and urge others to join in.
By Robert Williams • Aug. 31, 2020 -
Retrieved from Peacock on August 31, 2020
Unilever, Target partner for voice-powered ads on Peacock
Verizon, Subaru and State Farm also have signed exclusive deals with NBCUniversal for access to interactive commercial pilots.
By Robert Williams • Aug. 31, 2020 -
Courtesy of Knix
Knix tells women to 'stop trashing their periods' in new OOH, digital ad
Calling attention to the 6 billion tampons that fill landfills every year, the DTC company customized a garbage truck and had it visit New York landmarks.
By Natalie Black (Koltun) • Aug. 31, 2020 -
Courtesy of Amazon
Amazon debuts AR tool for viewing multiple furniture items in one room
The Room Decorator allows customers to virtually style their homes with products from Amazon and its third-party sellers.
By Tatiana Walk-Morris • Aug. 27, 2020 -
Retrieved from TikTok/Vimeo on August 19, 2020
TikTok CEO resigns after 3 months as app nears inflection point in US
In an internal memo obtained by CNBC, Kevin Mayer said "we expect to reach a resolution very soon," a potential nod to the platform getting acquired.
By Peter Adams • Aug. 27, 2020 -
Lunchables' back-to-school hotline teaches personal safety
A choose-your-own-adventure audio experience from the Oscar Mayer brand shares tips for washing hands, wearing face masks and social distancing.
By Robert Williams • Aug. 27, 2020 -
Courtesy of Olay
Olay extends STEM-focused mission in Women's Equality Day campaign
A new video and print ads feature four women who deliver messages about the industry's gender gap that are coded within scientific formulas.
By Natalie Black (Koltun) • Aug. 26, 2020 -
Marketers spend $100M on ads as live sports return to TV
However, Microsoft, LVMH, Expedia and Sprint are among the brands that didn't return to advertising during live sports.
By Robert Williams • Aug. 26, 2020 -
Courtesy of Facebook
Facebook adds shopping section, expands Instagram checkout
The social network also introduced a "live shopping" feature to let merchants livestream a browsing session to potential customers.
By Robert Williams • Aug. 26, 2020 -
Courtesy of Lowe's
Lowe's hits the runway with fashion show streams, curated home decor
The New York Fashion Week tie-in suggests how new Lowe's CMO Marisa Thalberg might boost the brand's lifestyle positioning, a strategy she also applied during her Taco Bell tenure.
By Robert Williams • Aug. 26, 2020 -
Retrieved from Mother London on March 13, 2020
KFC drops 'Finger Lickin'' slogan around the globe as hygiene concerns persist
Deeming the 64-year-old catchphrase inappropriate during the pandemic, the brand is expanding a pause as part of its first global campaign.
By Peter Adams • Aug. 25, 2020 -
Retrieved from Ogilvy on August 25, 2020
Burger King angers Twitch streamers with stunt campaign
The chain exploited a Twitch feature that lets viewers hear a message read aloud by a bot when they donate money to a streamer.
By Robert Williams • Aug. 25, 2020 -
Permission granted by Publicis Groupe
KitchenAid profiles women's struggles, triumphs in restaurant industry with Hulu documentary
Directed by an Oscar-winning filmmaker, "A Woman's Place" debuts ahead of Women's Equality Day and features no product shots of the Whirlpool brand.
By Peter Adams • Aug. 24, 2020 -
Courtesy of Verizon
Verizon signs 5G sponsorship deal for Twitch Rivals streamers tournament
The two will work on applications for 5G wireless technology that appeal to the gaming community, including broadcast and media integrations.
By Robert Williams • Aug. 21, 2020 -
Courtesy of Tecate
Tecate hosts virtual concerts, expands e-commerce selection to benefit Latino groups
The Heineken-owned brand continues to shift its focus to music and culture and away from sports like boxing as it looks to reach a younger U.S. audience.
By Robert Williams • Aug. 21, 2020 -
Video impressions rose 40% on CTV platforms in Q2, study says
The findings suggest that inventory previously available only through premium publishers showed up on exchanges as marketing budgets have been cut during the pandemic.
By Dianna Christie • Aug. 21, 2020 -
Retrieved from 4D Sight on August 20, 2020
Activision embeds AI-powered ads in Call of Duty League videos
The move comes as a survey found 41% of gamers who watch esports have bought something from a company after seeing the brand sponsor a game, streamer or gaming event.
By Robert Williams • Aug. 20, 2020 -
Courtesy of Bumble Bee Seafoods
Bumble Bee Seafoods pushes consumers to rethink tuna in major refresh
The company has seen sales jump and a younger audience come to the category during the pandemic, spurring a big advertising push.
By Dianna Christie • Aug. 20, 2020 -
Courtesy of TikTok
TikTok debuts US ad campaign, while survey finds most Americans support ban
Launching at a perilous time for the platform, "It Starts on TikTok" shows how people use the app for entertainment and creative expression.
By Robert Williams • Aug. 20, 2020 -
Oracle enters bidding fray for social video app TikTok
President Trump on Tuesday expressed support for Oracle's possible bid for TikTok's U.S. operations.
By Robert Williams • Aug. 19, 2020
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