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Bloomingdale's
Bloomingdale's hosts virtual holiday benefit featuring Misty Copeland
Brick-and-mortar retailers like Bloomingdale's, which is known for extravagant in-store holiday programs, are being forced to pivot this year.
By Tatiana Walk-Morris • Oct. 23, 2020 -
Courtesy of Coors Light
Inside Molson Coors' marketing playbook for navigating chaos in 2020 and beyond
Speaking at the ANA Masters of Marketing, CMO Michelle St. Jacques laid out an aggressive pandemic strategy that's seen the beverage giant run 30 campaigns since March.
By Peter Adams • Oct. 23, 2020 -
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TrendlineRetail Marketing
Top stories that underscore the leading influences on retail marketing, including Gen Z, pop culture and generative AI.
By Marketing Dive staff -
Mcphee, Alyson. (2018). [Photograph]. Retrieved from Unsplash.
LG cooks up celebrity-packed 'Homestyle' video series for the holidays
Alex Rodriguez, Jesse Tyler Ferguson, Billy Porter and 2Chainz are among the talent showing off their favorite recipes and using LG appliances.
By Robert Williams • Oct. 22, 2020 -
Permission granted by Quibi
Deep DiveQuibi calls it quits: Key takeaways from a lesson in how not to build a streaming brand
While the app became a punching bag well before announcing plans to shutter, the news is still likely to disappoint marketers hungry for an ad-supported premium mobile video platform.
By Peter Adams • Oct. 22, 2020 -
Courtesy of Apothic
Sarah Michelle Gellar guides Apothic wine's choose-your-own-adventure event
Marketers are flocking to interactive virtual experiences, some of which are tailored for Halloween, as research suggests they can drive sales.
By Tatiana Walk-Morris • Oct. 22, 2020 -
Retrieved from McDonald's on October 22, 2020
McDonald's scares up AR experience for Halloween
Delivery and AR continue to be go-to mobile strategies for QSRs during the pandemic, with McDonald's in Canada betting on both for a festive promotion.
By Robert Williams • Oct. 22, 2020 -
Courtesy of Banana Republic
Banana Republic ends 15-year TV hiatus with new holiday spot
Given the COVID-19 pandemic's impact on consumer habits, the brand is focusing on comfortable clothing and charitable giving this season.
By Tatiana Walk-Morris • Oct. 21, 2020 -
Amazon, Spotify, Netflix see big gains in brand value during pandemic, study finds
A quickly changing landscape has created opportunities for some brands — especially those with a digital focus — to gain value.
By Robert Williams • Oct. 21, 2020 -
Courtesy of Morton Salt
Morton Salt pours out AR experience with major rebranding
The storied food brand created the experience for consumers who are spending more time making home-cooked meals.
By Robert Williams • Oct. 21, 2020 -
Courtesy of Gap Inc.
Gap wraps up 2020 with hopeful holiday campaign
The seasonal effort debuts earlier than ever and delivers an upbeat tone as a gift for consumers during a difficult year, CMO Mary Alderete said.
By Natalie Black (Koltun) • Oct. 20, 2020 -
Courtesy of Ocean Spray
Ocean Spray builds on viral attention with first national Hispanic marketing campaign
Last month's viral TikTok video continues to sway marketers as the brand leans into the buzz and finds that many Hispanics aren't familiar with cranberries.
By Aaron Baar • Oct. 20, 2020 -
Courtesy of Bookful
Mattel brings iconic toy characters to life with AR-activated books
Readers can see animated versions of Barbie and Thomas the Tank Engine by scanning books with a phone as the immersive tech's reach continues to grow.
By Robert Williams • Oct. 20, 2020 -
Courtesy of Advance Auto Parts
Bruce Willis reprises 'Die Hard' role in Advance Auto Parts ads pushing DieHard batteries
Faithfully recreating a famous movie for advertising purposes recently paid out for Jeep, which was broadly viewed to have one of the best Super Bowl spots.
By Peter Adams • Oct. 19, 2020 -
Courtesy of Carter's
Carter's eyes millennial parents with Santagram video greetings on Cameo
As the pandemic prevents families from seeing the jolly old elf at malls, the children's clothier is teaming with a platform that delivers personalized videos from celebrities.
By Robert Williams • Oct. 19, 2020 -
Courtesy of Don Julio
Don Julio honors founder, bartenders in largest campaign to date
The Diageo liquor brand is among other companies donating to charities supporting workers and others upended by the COVID-19 pandemic.
By Tatiana Walk-Morris • Oct. 19, 2020 -
Dell's Alienware mixes gaming with music in Steve Aoki series on Twitch
Peaking at more than 60,000 viewers, the series shows how Twitch's expansion into more general programming is attracting marketers.
By Robert Williams • Oct. 19, 2020 -
Patrón 'backs the bar' with benefit concert on Instagram Live
The tequila brand's virtual benefit concert is designed to support Black artists and raise money for small business owners hurt by the pandemic.
By Robert Williams • Oct. 19, 2020 -
Uber plans OOH ad network expansion to Chicago, LA in Q4
Ridership appears to be rebounding since the pandemic spurred declines last spring, giving Uber a chance to capitalize on people returning to regular activities with potentially fresh eyes.
By Natalie Black (Koltun) • Oct. 16, 2020 -
Google expands visual search in latest shopping push
Along with an upgraded tool that matches items to products sold online, AR Autos soon will let customers look for a vehicle in Google Search and see it in a 3D or AR rendering.
By Robert Williams • Oct. 16, 2020 -
Retrieved from YouTube on October 16, 2020
Nielsen adds ratings for YouTube CTV ads as digital viewing surges
The move can help Nielsen bring together viewer data that may be siloed across platforms, so advertisers can better measure campaign effectiveness.
By Aaron Baar • Oct. 16, 2020 -
Courtesy of Temptations
Mars' Temptations brand releases Halloween horror film for felines
The movie features sounds the brand says will captivate cats while entertaining their owners.
By Tatiana Walk-Morris • Oct. 16, 2020 -
Courtesy of TikTok
Deep DiveTikTok's marketing spreads a feel-good message. Could it make a difference for the app's future?
Amid the Trump administration's continued aggression, the platform is making a case for saving its business without directly addressing its political woes.
By Peter Adams • Oct. 16, 2020 -
Courtesy of Budweiser
Budweiser duets with Halsey on documentary spot, poetry and merch
The partnership around themes of inspiration and ambition comes as people have tired of pandemic-centric ads and are seeking positive and entertaining content.
By Tatiana Walk-Morris • Oct. 15, 2020 -
57% of younger adults ramp up smartphone use to stream video, study says
The segment tends to be the most willing to pay for app subscriptions, which is a mixed blessing for the mobile industry.
By Robert Williams • Oct. 15, 2020 -
Courtesy of Mucinex
Mucinex to unveil 'Sickwear' clothing with influencer fashion show on YouTube
Teaming with a diverse group of creatives and using a DTC approach, the brand can directly reach younger consumers with apparel designed to comfort people recovering from a cold.
By Robert Williams • Oct. 15, 2020
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