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Retrieved from Triller on October 05, 2020
Triller adds programmatic ads amid rival TikTok's continued uncertainty
Digital ad company Consumable creates ads that seek to catch the attention of users whose limited attention span makes them difficult to engage.
By Robert Williams • Oct. 5, 2020 -
Courtesy of Cinnamon Toast Crunch
Cinnamon Toast Crunch notches 1.3B TikTok views with hashtag challenge
The wide reach of the "quarantainment style" singing challenge demonstrates TikTok's power to reach young consumers, even amid an uncertain landscape due to a stalled ownership deal.
By Robert Williams • Oct. 5, 2020 -
Explore the Trendline➔
FreshSplash via Getty Images
TrendlineRetail Marketing
Top stories that underscore the leading influences on retail marketing, including the creator economy, '90s nostalgia and Gen Z.
By Marketing Dive staff -
Courtesy of Hyundai Motor America
Hyundai revs up new Elantra with TV ads, AR showcases and gaming
Teaming with livestreaming platform Mobcrush is a unique approach for a car brand, but points to how gaming continues to attract mainstream marketers.
By Tatiana Walk-Morris and Natalie Koltun • Oct. 2, 2020 -
Courtesy of Cadillac
Cadillac nods to bravery, resilience in Escalade's Regina King ad
The fall campaign's themes around overcoming adversity extend the carmaker's ongoing efforts to revamp its marketing strategy and adapt amid evolving market conditions.
By Tatiana Walk-Morris • Oct. 1, 2020 -
Courtesy of Danone North America
Oikos yogurt turns grocery carrying into a TikTok challenge
By extending its NFL sponsorship to the video-sharing app, Oikos hopes to reach football fans with fun content as they show off their strength.
By Robert Williams • Oct. 1, 2020 -
Retrieved from Google on August 28, 2020
Advertisers care more about transparency in TV upfronts than timing, study finds
While less upfront buying occurred this year — and despite some marketers walking away — just 7% of advertisers said the TV ad marketplace should be canceled.
By Aaron Baar • Oct. 1, 2020 -
Opinion
TikTok bears a unique opportunity for marketers — if you understand its Gen Z base
The app's top users are creative, connected and resourceful, and can provide brilliant ideas and feedback on your next big marketing campaign, writes Rival Technologies' Andrew Reid.
By Andrew Reid • Oct. 1, 2020 -
Courtesy of Barefoot
Barefoot Wine toasts beauty experience of Black women with video series
With "We Stan for Her," the wine company joins other brands in promoting self-acceptance and diversity in its content marketing.
By Tatiana Walk-Morris • Sept. 30, 2020 -
Courtesy of Dos Equis
Dos Equis commits to making football fans' Saturdays fun again
Brands and sports fans continue to seek ways to replicate the communal aspects of sporting events while encouraging social distancing.
By Aaron Baar • Sept. 30, 2020 -
Courtesy of Victoria
Victoria brings Day of the Dead beer bottles to life with web AR
A wide group of people with different smartphone models can see the animations without the need to download a separate app.
By Robert Williams • Sept. 30, 2020 -
Courtesy of Oreo
Oreo celebrates human connections made during lockdown in new ad
The cookie brand parodies telecoms that promise to "supercharge connectivity" while offering tips on how to enjoy time spent at home with loved ones.
By Robert Williams • Sept. 30, 2020 -
Courtesy of General Mills
Yoplait dips into Instagram Reels with Jennifer Lopez-led dance challenge
More large brands shifting focus to the TikTok lookalike could signal bad news for ByteDance's app as it wrestles with an uncertain U.S. future.
By Peter Adams • Sept. 29, 2020 -
Cody Boteler/Marketing Dive
Disney sells TrueX to Gimbal, which wants bigger role in advanced TV
TrueX plans to form a network with addressable ad inventory on premium connected TV outlets and pair it with Gimbal's location data.
By Robert Williams • Sept. 29, 2020 -
Courtesy of Acura
Acura accelerates into AR, cinematic ads with multichannel push for TLX
With an ad shot in the style of 1920s silent films and mobile activations, merging old and new media could help the car brand reach a wide audience.
By Robert Williams • Sept. 29, 2020 -
Video ads drive a 48% higher sales rate than static ads, study says
VidMob reviewed 8,000 mobile video ads to see what drives sales best as smartphones are expected to play a large role in holiday shopping this year.
By Robert Williams • Sept. 29, 2020 -
Courtesy of Chipotle Mexican Grill
Chipotle duets with TikTok creators to celebrate return of carne asada
Compared to past videos that racked up billions of views, the chain's latest has been viewed 2 million times.
By Robert Williams • Sept. 28, 2020 -
Courtesy of Absolut
Absolut promotes voting with its first TV ad in 3 years
The non-partisan spot will air before the first presidential debate and follows other brands with campaigns centered around voting rights.
By Tatiana Walk-Morris • Sept. 28, 2020 -
Retrieved from TikTok on August 04, 2020
TikTok avoids US ban on new downloads in last-minute ruling
A federal judge temporarily blocked the Trump administration's order on new downloads, a reprieve that could help TikTok sustain growth at a key moment.
By Robert Williams • Sept. 28, 2020 -
Courtesy of TikTok
TikTok races into first NASCAR sponsorship with Hispanic newcomer
As the embattled app continues to push into sports marketing, TikTok will celebrate Latinx Heritage Month with the branded car and racing suit of "avid TikTokker" Ryan Vargas.
By Robert Williams • Sept. 25, 2020 -
Courtesy of Tecate
ColumnCampaign Trail: Tecate's visual refresh embodies its modern messaging
A simplified design system lets only the most iconic, beloved elements shine for the beer brand that wants to evolve without alienating longtime fans.
By Natalie Black (Koltun) • Sept. 25, 2020 -
Pritchard: P&G is taking control in the media supply chain — and so can other marketers
During a speech this week, the chief brand officer shared his clearest vision yet of what a new media supply chain should look like and what steps are needed to get there.
By Aaron Baar • Sept. 25, 2020 -
PxFuel
Environment — and brands' approach to it — matters more than ever to consumers, study finds
Barriers to environmentally friendly consumerism like cost are dropping, while the pandemic has not dampened urgency around the issue.
By Aaron Baar • Sept. 24, 2020 -
Consumers and marketers at odds over ad preferences, Kantar study finds
While consumers prefer offline channels overall and TikTok when it comes to digital, marketers remain committed to established digital platforms.
By Robert Williams • Sept. 23, 2020 -
Courtesy of 8th Wall
Wine brand trials new web-based AR tech designed for bottles and cans
With 8th Wall's "curved image targets" tech, CPG brands can transform their packaging into immersive experiences that entertain and inform customers.
By Robert Williams • Sept. 23, 2020 -
Courtesy of Ryder
Q&AHow Ryder's first ads about its supply chain business lifted lead volume 21%
CMO Karen Jones explained how a company best known for trucking tapped its in-house team for a campaign about a service that's become a household concern during the pandemic.
By Chris Kelly • Sept. 23, 2020
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