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Permission granted by YouTube
YouTube debuts one of its biggest marketing efforts yet to get Gen Z on Shorts
A hefty advertising push caters to creators and users, showcasing the simplicity of posting videos to the TikTok lookalike feature.
By Peter Adams • Aug. 10, 2021 -
Courtesy of Procter & Gamble
Tide confronts homelessness with free laundry room, docuseries on IMDb TV
As part of P&G's purpose-driven efforts, the detergent brand is expanding its Loads of Hope program to help people experiencing homelessness.
By Chris Kelly • Aug. 6, 2021 -
Explore the Trendline➔
FreshSplash via Getty Images
TrendlineRetail Marketing
Top stories that underscore the leading influences on retail marketing, including the creator economy, '90s nostalgia and Gen Z.
By Marketing Dive staff -
Courtesy of Michelob Ultra
Michelob Ultra celebrates lighter side of sports with Peyton Manning tap handles
A collaboration with Wieden+Kennedy New York, the brewer's playful spin on stoic busts seeks to tap into interest around upcoming hall of fame ceremonies.
By Asa Hiken • Aug. 6, 2021 -
Courtesy of Mercedes-Benz USA
Mercedes, Amazon promote new 'Cinderella' with ads emphasizing female empowerment
As part of the collaboration, the automaker will put on a livestreaming fashion show hosted by Billy Porter, who plays the Fabulous Godmother in the film.
By Peter Adams • Aug. 4, 2021 -
Permission granted by Publicis Groupe US
TikTok to help Publicis clients drive social commerce in new partnership
Rolling out ahead of the key holiday season, the agreement grants the group's clients access to special perks such as a new incubator program.
By Peter Adams • Aug. 3, 2021 -
Quinn Rooney / Staff via Getty Images
Amazon ad sales jump 87% as company emphasizes new marketing, content offerings
The e-commerce giant said it has made its ads platform more robust in Q2, introducing 40 new features and self-service capabilities.
By Peter Adams • July 30, 2021 -
Sean Gallup via Getty Images
Facebook revenue rises 56%, but ad-targeting headwinds loom large
Apple's tracking changes are expected to deliver a steeper blow in Q3 as the social networking giant begins its reinvention as "a metaverse company."
By Peter Adams • July 29, 2021 -
Justin Sullivan via Getty Images
Google ad revenue soars 69% as new bets in commerce, video pay off
Social media platforms and the more embattled agency category have also felt fresh tailwinds amid the broader ad market recovery.
By Peter Adams • July 28, 2021 -
Courtesy of Jones Soda Co.
Jones Soda turns labels into AR videos starring influencers
Fans can scan bottle labels to watch short videos featuring "extreme" athletes and artists in the brand's new app.
By Asa Hiken • July 22, 2021 -
Retrieved from Unsplash on July 22, 2021
NBCUniversal is first major media brand to adopt identity solution developed by 4A's, ANA
More than 3,000 advertisers and 700 agencies in the U.S., including Lowe's, the Ad Council, Havas and Saatchi & Saatchi, are already using Ad-ID.
By Peter Adams • July 22, 2021 -
Courtesy of Grey Goose/Uninterrupted
Grey Goose serves up conversations with sports icons in new streaming series
"In the Moment" was developed with Uninterrupted, a production unit of LeBron James' media conglomerate, and will air across the Roku network.
By Peter Adams • July 21, 2021 -
Retrieved from Carter’s, Inc. on July 21, 2021
OshKosh B'gosh reimagines Mariah Carey, Muhammad Ali as kids
"Today is Someday" is the brand's first creative work from Majority, the agency co-founded earlier this year by Shaquille O'Neal.
By Chris Kelly • July 21, 2021 -
Courtesy of Gen.G
Toyota deepens commitment to esports with Twitch stream doubling as virtual race
A collaboration with esports organization Gen.G, the 10-day competition arrives as Toyota changes its marketing plans around the Olympics.
By Asa Hiken • July 20, 2021 -
Courtesy of Vimeo
TikTok integrates Vimeo's video-creation tools to attract more small business marketers
Courting small- and medium-sized businesses by making it easier to produce high-quality videos is another sign of the app's maturity.
By Peter Adams • July 19, 2021 -
Permission granted by Taco Bell
Taco Bell releases anime-style ad, manga tie-in to hype Nacho Fries' return
Drawing on iconography from franchises like Gundam, the brand targets a more niche community compared to past campaigns that mimicked Hollywood blockbusters.
By Peter Adams • July 16, 2021 -
Retrieved from Triller on October 05, 2020
Triller pivots to long-form videos, shoppable livestreams with brand partners
Dr. Pepper and L'Oreal's NYX are among the brands looking to drive buzz or direct sales through the app that has refocused on longer-form content.
By Robert Williams • July 15, 2021 -
Alexander Koerner via Getty Images
Facebook to invest $1B in creators in bid to bolster Reels, livestreaming offerings
Beefing up creator perks comes as the company faces increasingly stiff competition from TikTok and significant changes to user tracking.
By Peter Adams • July 15, 2021 -
Permission granted by PepsiCo
Lipton casts T-Pain as 'Cousin T' in sitcom-inspired digital ads around family unity
Developed with creative agency Ten35, the content play signals how brands are dipping their toes back into tactics that have been waylaid by COVID-19.
By Peter Adams • July 14, 2021 -
Courtesy of Mtn Dew
Deep Dive9 campaigns that showed marketers staying nimble despite haze of H1 2021
As consumers navigate the stop-start nature of pandemic recovery, some brands have proved adept at addressing their anxieties and tech needs by offering a dose of optimism, in-person events or NFTs.
By Peter Adams , Asa Hiken • July 13, 2021 -
Julia Himmel/Marketing Dive
Marketing in a recovery: H1 2021 by the numbers
With data, privacy and shifting consumer preferences top of mind during the first six months of the year, U.S. digital ad spending is on pace to grow at its fastest rate since 2018.
By Natalie Black (Koltun) • July 13, 2021 -
Courtesy of Estrella Jalisco
Estrella Jalisco celebrates micheladas with first-to-market Tastemade partnership
With its new Classic Michelada, the AB InBev brand becomes the first CPG product to feature the Tastemade name in the U.S.
By Chris Kelly • July 12, 2021 -
Permission granted by Chipotle Mexican Grill
Chipotle hides giveaway codes in NBA Finals ads for a 'game within the game'
The TV spots show the brand drawing a clearer link to its mobile business and building on a popular "Freeting" promotion from 2019.
By Peter Adams • July 7, 2021 -
Courtesy of Anheuser-Busch
Budweiser recreates 'Independence Day' speech as vaccination push continues
Despite the U.S. falling far below of President Biden's goal of getting 70% of adults partially vaccinated by July 4, the AB InBev flagship will deliver on its promise of a free beer.
By Chris Kelly • June 30, 2021 -
Courtesy of Michelob Ultra
Michelob Ultra Pure Gold foots baggage fees for outdoor enthusiasts
As outdoor sports fans return to pre-pandemic activities, the sweepstakes uses nature-themed messaging to promote the sustainably brewed beer.
By Asa Hiken • June 29, 2021 -
Courtesy of Ntwrk
Ntwrk's shopping festivals highlight the potential of livestream commerce
Opting for cultural connection over awareness, big brands like Mtn Dew and Adidas create memorable moments with fans by selling limited-edition merch in livestreams hosted by celebrities.
By Robert Williams • June 24, 2021
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