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Courtesy of Lexus
Lexus spins original song, music video inspired by vehicle experiences
New musical creative is the latest effort by the car brand to experiment with different channels and reach a wider audience.
By Asa Hiken • Sept. 16, 2021 -
Courtesy of PepsiCo
Pepsi breaks down recycling 101 with NFL stars amid sustainable transformation
A "Trash Talk" platform featuring player-led PSAs and an interactive game is part of a new initiative that spans the PepsiCo portfolio.
By Peter Adams • Sept. 15, 2021 -
Explore the Trendline➔
FreshSplash via Getty Images
TrendlineRetail Marketing
Top stories that underscore the leading influences on retail marketing, including the creator economy, '90s nostalgia and Gen Z.
By Marketing Dive staff -
Deep Dive
As NFL kicks off 2nd pandemic season, sports marketers exercise cautious optimism
Even as concerns persist around the delta variant, brands feel more confident about their strategies, including the return of experiential tactics and expansion into sports betting.
By Peter Adams • Sept. 15, 2021 -
Courtesy of Olay
Olay takes on computer algorithms to fight biased beauty standards
Along with a new ad and national print effort, the P&G brand is teaming with Black Girls Code to send at least 1,000 girls of color to coding camp.
By Asa Hiken • Sept. 14, 2021 -
Retrieved from Pacsun on September 13, 2021
Pacsun enlists TikTok microinfluencers to promote gender-neutral clothing line
A "Life In Colour" series profiles smaller content creators and arrives as gender-neutral options now encompass 20% of the retailer's offerings.
By Peter Adams • Sept. 13, 2021 -
Courtesy of Campbell's
Campbell's Chunky emphasizes lunch breaks with ad starring NFL coach
The soup brand draws a connection between lunchtime and halftime in order to rouse millennial men to make the midday meal a habit.
By Asa Hiken • Sept. 10, 2021 -
Permission granted by Pepsi
Pepsi reimagines 'Grease' with Doja Cat to debut vintage soda shop flavors
A modern take on "You're the One That I Want" celebrates the musical's 50th anniversary and spotlights new cream soda and black cherry variants.
By Peter Adams • Sept. 10, 2021 -
Courtesy of Gap
Gap plays on 15 minutes of fame with fall campaign profiling diverse tastemakers
The optimistic effort captures the values and social impact of individuals like "Nomadland" director Chloé Zhao in 15-second video ads.
By Peter Adams • Sept. 7, 2021 -
Courtesy of Buffalo Wild Wings
Buffalo Wild Wings gauges crowd noise with AI for sports bar competitions
This is the first time IBM Watson has been used as part of head-to-head challenges between two different locations.
By Chris Kelly • Sept. 2, 2021 -
Sean Gallup via Getty Images
Kantar: TikTok ad exposure nearly doubles, as does platform's trust among marketers
Several channels previously viewed as less popular, including mobile gaming and music streaming, saw gains amid the pandemic's radical shift to digital.
By Peter Adams • Sept. 1, 2021 -
Courtesy of WynnBet
WynnBet teams with Ben Affleck, Shaq as online sports betting heats up
The new campaign coincides with plans for Wynn Resorts to spend $100 million on WynnBets during the upcoming football season, per Bloomberg.
By Asa Hiken • Aug. 31, 2021 -
Courtesy of FanDuel
FanDuel bets on mainstream audiences with first national campaign
A series of national spots and regional sportsbook ads look to show consumers how to "make every moment more."
By Asa Hiken • Aug. 30, 2021 -
Courtesy of Vrbo
Hasbro teams with Vrbo to turn lakeside mansion into Nerf battleground
The 12-bedroom listing also serves as the setting for the new season of the toy blaster brand's YouTube series centered on teen enthusiasts.
By Peter Adams • Aug. 27, 2021 -
Courtesy of Sonos
ColumnCampaign Trail: Sonos explores sonic ties to nature in smart speaker ad
Outdoor influencers created a soundtrack inspired by national parks after Sonos found most people opt for music over friends as their preferred adventure buddy.
By Natalie Black (Koltun) • Aug. 27, 2021 -
Courtesy of PepsiCo
Pepsi and 'Billions' star rouse football fans to watch at home
A campaign for the upcoming NFL season plays on consumer eagerness to leave their homes and includes a merchandise tie-in.
By Peter Adams • Aug. 24, 2021 -
Courtesy of Walmart
Walmart sends musicians home for back-to-school concerts, shoppable livestream
The big-box retailer is also hosting a TikTok challenge to honor teachers using a hashtag that had 1.7 billion views as of press time.
By Asa Hiken • Aug. 24, 2021 -
Courtesy of Stellantis
Ram tracks emerging bands as they hit the road again in latest music play
The Stellantis-owned automaker will supply up-and-coming artists with a touring vehicle amid a period of renewed uncertainty for live music.
By Peter Adams • Aug. 20, 2021 -
Courtesy of American Eagle Outfitters
American Eagle homes in on Twitch with new creator partnership
As /twitchgaming's Official Apparel Partner, the brand will run a weekly segment around gaming, a five-part docuseries spotlighting streamers and merchandise.
By Natalie Black (Koltun) • Aug. 19, 2021 -
Courtesy of General Mills
General Mills serves up nostalgia with 'Monster Mash' remake, mockumentary
The marketer is utilizing a variety of tactics that could appeal to Gen X and millennial parents in order to launch a new seasonal cereal.
By Chris Kelly • Aug. 17, 2021 -
Reader's Digest owner buys Jukin Media for reported $100M amid appetite for UGC
The firm behind verticals like FailArmy licensed more than 2,000 video clips to advertising campaigns in 2020 alone.
By Peter Adams • Aug. 16, 2021 -
Courtesy of Mars Food
Ben's Original spotlights diverse families in first campaign since rebrand
Doubling down on inclusion, the brand formerly known as Uncle Ben's gave each group the same rice to see the various dishes they would make.
By Peter Adams • Aug. 16, 2021 -
Permission granted by Jif
Jif bridges rap's different styles with 'epically absurd' ads featuring Ludacris
An original song and spots co-starring fellow rapper Gunna play off some fans' thinking that newer rappers sound like they have a mouthful of peanut butter.
By Peter Adams • Aug. 16, 2021 -
Courtesy of PepsiCo Beverages North America
Pepsi's new docuseries spotlights Black cuisine in snackable episodes
The episodes are hosted by celebrity chef Marcus Samuelsson and build on the soft drink maker's "Dig In" initiative to support Black-owned restaurants.
By Asa Hiken • Aug. 13, 2021 -
Courtesy of Molson Coors
Miller Lite depicts reggaeton star J Balvin relaxing with 'Es José Time'
Developed with creative agency Alma, a partnership focused on what the global artist does in his downtime includes limited-edition cans and bodega takeovers.
By Peter Adams • Updated Aug. 11, 2021 -
Amy Sussman/Getty Images Entertainment via Getty Images
WSJ: NBCUniversal's Olympics issues could impact future ad deals
Despite strengthening its omnichannel ecosystem, NBCU's fragmented coverage confused consumers and led to its lowest-ever Olympics' ratings.
By Asa Hiken • Aug. 11, 2021
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