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Permission granted by Marriott Bonvoy
Hotel brands balance emotional appeals, marketing innovation as travel spigots turn back on
Marriott is debuting the largest global campaign in its 90-year history, an effort made in conjunction with 72andSunny, to capture pent-up pandemic demand.
By Peter Adams • June 23, 2021 -
Veronique de Viguerie / Stringer via Getty Images
Magna partners with Black-owned airport network ReachTV as travel returns
The Nielsen-rated OTT platform, which commands nearly 2,500 screens, was part of the agency's first Equity Upfront earlier this year.
By Peter Adams • June 21, 2021 -
Explore the Trendline➔
FreshSplash via Getty Images
TrendlineRetail Marketing
Top stories that underscore the leading influences on retail marketing, including the creator economy, '90s nostalgia and Gen Z.
By Marketing Dive staff -
Courtesy of Axe
Axe parodies pandemic pressers in push targeting vaccine-hesitant Gen Zers
As part of the "Get Axeinated" campaign, tongue-in-cheek ads position getting vaccinated as the "hot" thing for young guys to do as the dating scene returns.
By Peter Adams • June 21, 2021 -
Courtesy of Pinterest
L'Oréal taps Pinterest creators in expanded push into content marketing
The personal care brand is teaming with more than 20 influencers to create beauty tutorials and discuss trends for seven brands across its portfolio.
By Asa Hiken • June 21, 2021 -
Retrieved from VidCon's Twitter account on June 17, 2021
TikTok replaces YouTube as top sponsor at VidCon, heating up bidding war for creators
By knocking Youtube out of the title sponsorship it has held since 2013, TikTok will be able to spotlight its top talent and executives throughout the convention.
By Asa Hiken • June 17, 2021 -
Courtesy of Hyundai Motor America
Hyundai deepens Marvel tie-in around Tucson with co-branded ads starring Disney+ heroes
Media agency Canvas Worldwide and AOR Innocean USA assisted with an effort that comes as streaming services are booming.
By Peter Adams • June 17, 2021 -
Retrieved from Unilever on November 17, 2020
Unilever expands initiative combating stereotypes as brands contend with 'cancel culture'
Fewer than one in five consumers believe ads are representative of society at large, per research the marketer commissioned from Kantar.
By Peter Adams • June 15, 2021 -
Retrieved from Chipotle Mexican Grill, Inc. on June 14, 2021
Chipotle airs first national TV ad starring athlete as hype around Olympics builds
A spot featuring soccer player Julie Ertz promotes the brand's largest celebrity-curated menu to date, which is only available on digital and mobile channels.
By Peter Adams • June 14, 2021 -
Permission granted by Hennessy
Hennessy debuts first NBA spots to support minority small business owners
"Make Moves That Start Movements" looks to build on the spirit brand's Unfinished Business initiative launched last year.
By Asa Hiken • June 14, 2021 -
Courtesy of Netflix
Netflix enters e-commerce fray as subscription growth slows
The streaming giant is working with emerging designers to offer apparel, action figures and decorative items based on its shows and brand.
By Chris Kelly • June 11, 2021 -
Courtesy of PepsiCo
Gatorade courts student athletes with Hudl video series
By emphasizing training tips from pros like the Celtics' Jayson Tatum, a new app-based series helps position the brand as supportive and authentic.
By Robert Williams • June 10, 2021 -
Courtesy of Midol
Midol urges women to stop apologizing for their periods with awareness push
The campaign, made with new Lippe Taylor Group agency twelvenote, is informed by research that found 62% of menstruators under the age of 40 have apologized for their periods.
By Chris Kelly • June 10, 2021 -
Courtesy of Anheuser-Busch
Anheuser-Busch unveils digital vaccine trackers, other media to support COVID-19 recovery
DOOH media, ads on social and a 60-second spot comprise the brewing company's latest push to get people vaccinated.
By Asa Hiken • June 9, 2021 -
Courtesy of Klarna
Klarna taps A$AP Rocky to guide people out of 'fashion hibernation'
To drive app downloads, Klarna is hosting a competition for fans to share their updated looks and win items from a vintage collection curated by the musician.
By Natalie Black (Koltun) • June 9, 2021 -
Permission granted by Michelob Ultra
Michelob Ultra celebrates return to live sports with sweepstakes
Fans who collect specialty bottles will be entered to win a grand prize of tickets to five major in-person sporting events throughout 2022.
By Asa Hiken • June 7, 2021 -
Permission granted by Oreo
Oreo turns cookie packs into extraterrestrial peace offering ahead of congressional UFO report
A campaign plays on concepts like crop circles as social media buzz gathers around the release of declassified findings on UFOs in U.S. airspace.
By Peter Adams • June 3, 2021 -
Courtesy of McDonald's
McDonald's doubles down on inclusivity with multichannel Pride push
The chain's latest investments in DEI include a virtual celebration on LGBTQ TV network Revry and sponsorships in Out Magazine.
By Asa Hiken • June 3, 2021 -
Retrieved from Twitter on June 02, 2021
Disney+, Wendy's test new Fleets ads as Twitter dips toes into full-screen vertical format
Features mirror other stories-like offerings, with the option for brands to include "swipe-up" calls to action.
By Peter Adams • June 2, 2021 -
Courtesy of Mars Wrigley
Mars Wrigley joins reality competition show for aspiring influencers
In development for ABC, "#Followme" includes challenges featuring M&M's, Skittles and Orbit that contestants must complete as they try to grow their social media following.
By Robert Williams • June 1, 2021 -
Courtesy of REI Co-op
REI opens content studio to support climate action, DEI efforts
Co-op Studios will produce stories across films, podcasts and editorial programs that seek to shift perceptions of the outdoor experience.
By Chris Kelly • May 27, 2021 -
Courtesy of Barilla
Barilla pens rigatoni-themed 'Funkytown' parody for TikTok
The brand's debut on the video-sharing platform follows other music-oriented digital activations, including a Spotify pasta timer playlist.
By Peter Adams • May 25, 2021 -
Retrieved from Facebook on May 19, 2021
Facebook launches summer livestream shopping series
Abercrombie & Fitch, Sephora and Clinique are among the brands using the series to revamp their approach to reach homebound shoppers.
By Tatiana Walk-Morris • May 19, 2021 -
Courtesy of Walmart
Walmart streamlines shopping with So Yummy cooking competition
The "Unbox'd" cook-off series features influencers and shoppable recipes linked to the retailer's online grocery store.
By Asa Hiken • May 19, 2021 -
Retrieved from L'Oréal Professional on May 17, 2021
L'Oréal shifts from product to content marketing with pro-focused series
To promote its professional line, the brand partnered with Publicis Luxe to launch an online series that focuses on the cultural impact of hairdressing.
By Chris Kelly • May 17, 2021 -
Permission granted by Alexander Mann Solutions
OpinionHow can marketers approach multichannel now?
Marketers should look to build a model that goes beyond medium and message to match the reality digital has created, writes Goodway Group's Jay Friedman.
By Jay Friedman • May 17, 2021
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