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FilmMagic for YouTube
YouTube shifts Brandcast to upfronts in latest sign of streaming, TV convergence
The video platform will still appear at the NewFronts with a different slate of programming focused on topics like creators.
By Peter Adams • Feb. 28, 2022 -
Denny's refreshes 24/7 heritage with help of diverse TikTok stars
A new brand platform targets younger diners through influencer menu collaborations positioned as different from common "hacks" in the category.
By Peter Adams • Feb. 28, 2022 -
Explore the Trendline➔
FreshSplash via Getty Images
TrendlineRetail Marketing
Top stories that underscore the leading influences on retail marketing, including the creator economy, '90s nostalgia and Gen Z.
By Marketing Dive staff -
Retrieved from Innovid on February 24, 2022
Mondelez personalization tie-up with Innovid prioritizes CTV
A previous partnership around the marketer's Philadelphia Cream Cheese saw ad recall rise by 29% and view-through rates on YouTube increase by 38%.
By Chris Kelly • Feb. 24, 2022 -
Permission granted by Peloton
Peloton ads track journey of converted skeptics as business challenges mount
A new campaign uses the testimonials of former doubters to emphasize the brand's ability to foster long-term loyalty.
By Peter Adams • Updated Feb. 22, 2022 -
Courtesy of PepsiCo
Pepsi's Super Bowl halftime show app reflects interest in second-screen experiences
The soda brand loaded its specialized mobile app with features that gave users more control, plus exclusive content to build excitement in the game's lead-up.
By Robert Williams • Feb. 17, 2022 -
Retrieved from PepsiCo on February 17, 2022
Mtn Dew takes aim at tired advertising tropes with 'Always Sunny' star
Puppy Monkey Baby returns as part of a year-long satirical effort meant to cut through an ad market that's "more crowded than ever before."
By Peter Adams • Feb. 17, 2022 -
Adeline Kon/Marketing Dive
By the numbers: Super Bowl LVI
The big game's ads, broken down by sentiment, social engagement and more.
By Annie Fu • Feb. 14, 2022 -
Courtesy of Amazon
Amazon previews NFL's shift to streaming with Super Bowl spot
"Thursday Night Football" will air exclusively on Prime Video this fall in the first year of an 11-year agreement.
By Chris Kelly • Feb. 11, 2022 -
How the producer economy is changing influencer marketing
Brands that become content producers have more flexibility, including how they negotiate relationships with influencers.
By Robert Williams • Feb. 10, 2022 -
Retrieved from Triller on February 10, 2022
Walmart, NYX partner with Triller to boost Black creators
The social video app has pledged 50 million guaranteed views to Black creators this month in honor of Black History Month.
By Chris Kelly • Feb. 10, 2022 -
Retrieved from BMW on February 09, 2022
Deep Dive'We're back': Humor, optimism make a big return in Super Bowl LVI ads
Celeb-studded campaigns and newcomer categories like cryptocurrency represent an eye on a future less bogged down by today's doom-and-gloom.
By Peter Adams • Feb. 10, 2022 -
Courtesy of Michelob Ultra
Michelob Ultra's 'Superior Bowl' ad promotes gender equality in sports
Developed with Wieden + Kennedy, the Anheuser-Busch brand's big game spots were set in a fictional bowling alley that attracts a diverse cast of stars.
By Peter Adams • Feb. 8, 2022 -
Retrieved from Unsplash on July 22, 2021
Deep DiveHow media conglomerates are plotting the future of measurement and identity
NBCUniversal's moves in advance of the Olympics and the Super Bowl hint at what's to come at the upfronts and beyond.
By Chris Kelly • Feb. 8, 2022 -
Courtesy of J.M. Smucker Co.
Inside Folgers' plan to swap its fusty reputation for punk-rock rebelliousness
PSOne, the bespoke Publicis unit serving J.M. Smucker, is drawing out Folgers' unsung New Orleans roots and focusing on a craft story millennials care about.
By Peter Adams • Feb. 7, 2022 -
Courtesy of Roku
Innovid acquires TVSquared in quest to realize cross-platform measurement
Innovid has completed the deal, merging its ad serving footprint of more than 95 million connected homes with the measurement and attribution platform.
By Peter Adams • Updated March 3, 2022 -
Dan Kitwood/Getty Images via Getty Images
Amazon reveals ad services revenue as segment hits $9.7B
While those figures still pale in comparison to digital rivals, the scales could continue to shift in Amazon's favor amid an explosion of retail media.
By Peter Adams • Feb. 4, 2022 -
Courtesy of Snap
Universal, Snap host virtual concert to promote J-Lo's 'Marry Me'
Snapchat users were able to see their Bitmoji in the crowd as film stars Jennifer Lopez and Maluma performed as avatars.
By Chris Kelly • Feb. 3, 2022 -
Drew Angerer via Getty Images
Facebook user growth stagnates while commerce bets see 'meaningful slowdown'
Few short-term solutions are apparent as Meta wrestles with Apple's privacy changes, while its hopes for a larger metaverse remain a long way off.
By Peter Adams • Feb. 3, 2022 -
Justin Sullivan via Getty Images
Google's retail bets pay off during topsy-turvy holidays, ad revenue tops $61B
The tech giant is eyeing more shoppable opportunities in livestreaming, while its TikTok clone YouTube Shorts enters the "super early" testing phase.
By Peter Adams • Feb. 2, 2022 -
Courtesy of Frito-Lay North America
Frito-Lay reimagines Salt-N-Pepa's 'Push It' in Super Bowl ad for Flamin' Hot brands
Megan Thee Stallion and Charlie Puth feature on the remix, while Frito-Lay asks fans to embrace their spicy side and rate other brands' big game spots.
By Peter Adams • Feb. 1, 2022 -
Courtesy of J.M. Smucker Co.
Folgers tunes in classic rock to try to perk up brand
In addition to replacing a widely recognized jingle with Joan Jett's "Bad Reputation," the 170-year-old brand is also playing up its ties to New Orleans.
By Nina Lentini • Feb. 1, 2022 -
Bryan Bedder via Getty Images
Publicis Media furthers DEI bets with multiyear content pact focused on streaming
A deal with Chicken Soup for the Soul Entertainment kicks off with a Crackle Plus program featuring custom integrations for The General.
By Peter Adams • Jan. 31, 2022 -
Courtesy of McDonald’s USA
McDonald's enlists fashion designer for Lunar New Year celebration in metaverse
An interactive virtual space displays towering zodiac sculptures by Humberto Leon in the latest sign the chain is committed to exploring the tech frontier.
By Peter Adams • Jan. 31, 2022 -
Courtesy of Bush's Beans
Bush's Beans enlists TikTok, Reels creators for Can Film Festival
The brand is tapping into interest around user-generated content with a livestreamed event that riffs on the Cannes Film Festival.
By Chris Kelly • Jan. 27, 2022 -
Courtesy of Dove
Dove highlights hair discrimination in latest purpose-driven effort
A short film comes on the heels of a reorganization of parent company Unilever that arrived amid mounting investor criticism about the marketer's priorities.
By Nina Lentini • Jan. 27, 2022
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