Video: Page 129
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Study: Brands seek higher-value product placements as traditional advertising shrinks
The market for integrating brands into entertainment programming is forecast to reach $10 billion in 2018, with OTT the fastest-growing segment.
By Erica Sweeney • June 14, 2018 -
64% of live streamers have engaged with ads, IAB finds
With the FIFA World Cup expected to be widely live streamed, the report points to the opportunity for brands to engage sporting fans in new ways.
By Erica Sweeney • June 14, 2018 -
Explore the Trendline➔
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TrendlineRetail Marketing
Top stories that underscore the leading influences on retail marketing, including the creator economy, '90s nostalgia and Gen Z.
By Marketing Dive staff -
Doritos lets 'Jurassic World' fans adopt giant chips hatched from dinosaur eggs
Fans can get the foot-long chip, which is shipped in a replica crate from the film franchise, by tweeting at the brand or by bidding on a website auction.
By Erica Sweeney • June 13, 2018 -
3 AM and Wild Card
Q&ABBDO NY's outgoing CMO on heading for Hollywood and what's new in entertainment marketing
In a chat with Marketing Dive, Tara DeVeaux discussed signing with Ridley Scott's 3 AM and Wild Card, deep brand integrations and why digital is critical for engaging today's audiences.
By Peter Adams • June 13, 2018 -
Instagram, Snapchat extend shopping actions to stories as mobile commerce race heats up
Adidas, Aritzia and The Kooples are helping Instagram launch its product, while Snapchat is working with SeatGeek on a similar initiative.
By Erica Sweeney • June 13, 2018 -
Walmart's ModCloth celebrates individuality with its largest digital campaign
Part of the apparel brand's revamp, the effort includes video, a "magalog," social storytelling, in-store activations and digital media.
By Erica Sweeney • June 12, 2018 -
Hyundai readies social scavenger hunt for 'Ant-Man' sequel
The carmaker will place 500 toy versions of the Veloster model around Los Angeles and share clues about their locations on Facebook and Instagram.
By Robert Williams • June 12, 2018 -
'IHOb' might be a big win for IHOP despite mixed reception to burgers
A MarketWatch analysis details how the chain was able to captivate social media for days, earning responses from consumers, celebrities and brands — all without breaking the bank.
By Peter Adams , Erica Sweeney • June 12, 2018 -
Glad taps YouTube creator Hannah Hart for upside-down cooking video
The goal is to demonstrate the strength of Glad Press'n Seal and is part of parent company Clorox's broader strategy to embrace influencer marketing.
By Erica Sweeney • June 8, 2018 -
Turner Sports
Turner Sports launches digital marketplace for live video ad buys
Advertisers can target campaigns for the more than 51 million viewers across Turner's digital portfolio with a single ad buy.
By Erica Sweeney • June 8, 2018 -
78% of marketers plan investments in connected TV ads, study finds
However, marketers and agencies are split on which metrics are the most important to measuring success.
By Erica Sweeney • June 8, 2018 -
Column
Campaign Trail: IHOP's mystery name change; Wendy's ditches the snark; Planet Fitness examines 'dad bods'
"IHOb" sets Twitter into a frenzy, while a burger chain leaves behind the beef and a Father's Day promo misses the mark.
By Peter Adams , Chantal Tode , Chris Kelly • June 8, 2018 -
Heineken emphasizes global focus with new CEO, CMO
Jonnie Cahill, the beer brand's new head marketer, talks about how the team is laying the groundwork for more inclusive messaging.
By Natalie Black (Koltun) • June 7, 2018 -
Universal transports Dave & Buster's customers to 'Jurassic World' via VR
Up to four people can participate in a five-minute experience where they can rescue dinosaurs roaming freely on the fictional island of Isla Nublar.
By Erica Sweeney • June 7, 2018 -
Budweiser ties search to its music history through OOH displays
Ads urge passersby to Google terms like "1969, musicians, sessions, Budweiser," which turns up a photo of the Rolling Stones with cans of the beer.
By Erica Sweeney • June 7, 2018 -
Pepsi goes retro to promote upcoming 'Uncle Drew' movie
An ad depicts the brand character across different decades "getting buckets" while drinking from vintage cans that are available this summer.
By Erica Sweeney • June 6, 2018 -
Dove Men+Care spotlights paid paternity leave for Father's Day push
As part of the effort, the marketer is contributing to 27 crowd-funding campaigns to support family leave requests for dads and families.
By Erica Sweeney • June 5, 2018 -
Adidas assembles team of 56 sports 'creators' for World Cup push
Athletes and influencers included in the effort will share content on their personal social channels, and the brand is encouraging soccer fans to do the same.
By Erica Sweeney • June 5, 2018 -
Papa John's pokes at mattress disruptors in promotion with retailer
Raymour & Flanigan is offering a year's worth of free pies to customers who purchase a mattress that costs $500 or more.
By Erica Sweeney • June 4, 2018 -
Study: Just 53% of marketers blend TV and digital video strategies
This comes despite a growing interest in advanced TV options, with two in five marketers now leveraging data to target their ads.
By Erica Sweeney • June 1, 2018 -
Column
Campaign Trail: Pedigree plays virtual fetch; Tums delivers 'TummerTime' relief; A1's meat-scented candles
Marketers jump into summer early with cross-platform mobile experiences, a Twitter service targeted at millennials and a goofy Father's Day gag gift.
By Peter Adams , Natalie Black (Koltun) , Chris Kelly • June 1, 2018 -
Burger King cuts holes in Whoppers to celebrate National Donut Day
The marketer partnered with BuzzFeed's Tasty on videos showing viewers how to make their own iterations of the highly-limited offering.
By Erica Sweeney • May 31, 2018 -
Asics, Disney encourage families to get moving with 'Incredibles 2' workout videos
Each video will feature the apparel company's brand ambassadors, the FrontRunners, who will also lead live workout sessions in stores.
By Erica Sweeney • May 31, 2018 -
Advertisers slow to spend on Instagram Stories, study says
Marketers put only 16% of their budgets allocated for the image-sharing app into Stories.
By Robert Williams • May 30, 2018 -
Nestlé teams with WWE to urge fans to #ChooseWater
The campaign includes a sweepstakes and co-branded digital videos featuring WWE stars discussing the benefits of staying hydrated.
By Erica Sweeney • May 30, 2018
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