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Nestlé teams with WWE to urge fans to #ChooseWater
The campaign includes a sweepstakes and co-branded digital videos featuring WWE stars discussing the benefits of staying hydrated.
By Erica Sweeney • May 30, 2018 -
Ford tries to bridge gap between drivers and cyclists through VR
An immersive experience allows the two to swap vantage points on the road, and encouraged 60% of trial viewers to change their behaviors.
By Erica Sweeney • May 29, 2018 -
Explore the Trendline➔
FreshSplash via Getty Images
TrendlineRetail Marketing
Top stories that underscore the leading influences on retail marketing, including the creator economy, '90s nostalgia and Gen Z.
By Marketing Dive staff -
Pabst Blue Ribbon documents how diverse millennials are living the American Dream
The brewer partnered with Vice on two documentaries and a series of character portraits that will run around the Memorial Day and Fourth of July holidays.
By Erica Sweeney • May 25, 2018 -
Column
Campaign Trail: Cintas maps bathroom stops; Ikea lulls people to sleep; Vitamin disruptor delivers
An app tailor-made for Memorial Day road-trippers, along with innovative print and mobile promotions, make our editors' picks ahead of the long weekend.
By Peter Adams , Chantal Tode , Natalie Black (Koltun) • May 25, 2018 -
Brandless
Q&AHow Brandless built a following with its 'just what matters' approach
Ido Leffler, co-founder and chairman of the direct-to-consumer retailer, talks about how the company's values, branding strategy and unique model have made it a retail standout.
By Emma Liem Beckett • May 24, 2018 -
White Ops
Opinion4 signs bots may be stealing your ad dollars
As bots evolve, it's only more getting more difficult for marketers to tell them apart from humans. White Ops' President and Co-founder Michael Tiffany outlines the biggest red flags.
By Michael Tiffany • May 24, 2018 -
KFC gives away Col. Sanders floaties via Snapchat for Memorial Day
The brand released an AR lens that lets users enter for a chance to win some of the seasonal gear, which isn't available for sale.
By Erica Sweeney • May 24, 2018 -
Paramount Network/NowThis
Paramount Network, NowThis revise Wikipedia pages to spotlight gender imbalance
The publisher will share branded video around an edit-a-thon, which was inspired by the fact that just 16% of the online encyclopedia's editors are women.
By Erica Sweeney • May 23, 2018 -
Chobani on the power of in-house creative and not obsessing over efficiency
The yogurt marketer goes against the industry grain on several fronts when crafting campaigns like a current one around its Flip line of snacks.
By Peter Adams • May 23, 2018 -
Pepsi shows off loyalty swag with country music star Dierks Bentley
A new TV spot features the artist and summer-themed merchandise available via the revived Pepsi Stuff, including JBL speakers, floating coolers and more.
By Erica Sweeney • May 22, 2018 -
3M explores the daily 'Wonder' of science
Fluorescent hues and thought-provoking questions are employed in a new campaign to spark a fresh take on science and the brand known for office supplies.
By Natalie Black (Koltun) • May 21, 2018 -
Facebook tests influencer search engine for marketers
Creators can set up a portfolio with their audience size, metrics and samples of branded content.
By Erica Sweeney • May 21, 2018 -
Sprint extends Evelyn the robot storyline with TV campaign, social video series
The telecom is bringing back a fictional AI character first introduced during a successful Super Bowl push this year.
By Erica Sweeney • May 21, 2018 -
Getty
WSJ: Legalized sports betting could be a boon for TV ad revenue
Networks are exploring new programming ideas and ways to offer betting-related content to engage fans.
By Erica Sweeney • May 21, 2018 -
Facebook Stories to test ads as user count tops 150M
The full-screen ads will be 5- to 15-second videos that users can skip.
By Robert Williams • May 18, 2018 -
YouTube rebrands Red premium content service, launches music-streaming platform
The new content strategy points to the importance of music and premium video to Google as it continues to expand into smart home offerings.
By Erica Sweeney • May 18, 2018 -
Twitch to host 48-hour 'SNL' marathon in lead-up to season finale
As part of the deal, the Amazon-owned platform creators can co-stream the content while adding their own commentary.
By Erica Sweeney • May 18, 2018 -
Column
Campaign Trail: 3 ways marketers are celebrating the royal wedding of Prince Harry and Meghan Markle
Brands get it right with DIY tips and royally-themed products, but mostly miss the mark with viewing parties.
By Peter Adams , Chantal Tode , Natalie Black (Koltun) • May 18, 2018 -
Stoli designs custom font for fans to share in campaign around self-expression
"Loud and Clear" features collaborations with a number of artists, including the Oscar-winning composer Hans Zimmer and graphic designer Tyrsa.
By Erica Sweeney • May 17, 2018 -
Mountain Dew explores Kevin Hart's mind to find what gets him hyped up
The marketer looks to tap into the comedian's high-energy sense of humor in 15-second spots showing off his wrestling persona, motorcycle skills and more.
By Erica Sweeney • May 17, 2018 -
Tostitos whips up 42-layer royal wedding cake made from dip
A video of the cake's construction will be posted on Facebook and Instagram, and the brand shared a simplified version of the recipe online.
By Erica Sweeney • May 17, 2018 -
Spotify
Spotify goes Hollywood with fake film trailers, dating app romance
"Love What You Love" promotes the music-streaming service's updated free version and arrives on the heels of its April IPO.
By Erica Sweeney • May 16, 2018 -
Macy's steps into summer with new Instagram look, dedicated men's page and more
The retail brand is continuing its work with the creator network Tongal to make its social video efforts shoppable and shareable by influencers.
By Erica Sweeney • May 16, 2018 -
Bacardi
Bacardi shuffles into summer with music-centric campaign shot from the waist down
"Do What Moves You" is backed by a track from the DJ group Major Lazer and directed by Tom Kuntz, who's known for his funky music videos.
By Erica Sweeney • May 15, 2018 -
UK gin brand schools Americans on being 'truly proper' ahead of royal wedding
Boodles is rolling out a series of how-to videos featuring etiquette and fashion experts from across the pond.
By Erica Sweeney • May 15, 2018
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