Video: Page 130
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Report: Adidas suspends Facebook video ad buys over lack of transparency
As much as 30% of the company's spend on the social media site could be wasted because of low viewership.
By Erica Sweeney • May 9, 2018 -
Budweiser flies into World Cup with fleet of beer delivery drones
The brand is also showcasing noise-activated, light-up cups that it will distribute to soccer fans during the tournament.
By Erica Sweeney • May 9, 2018 -
Explore the Trendline➔
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TrendlineRetail Marketing
Top stories that underscore the leading influences on retail marketing, including the creator economy, '90s nostalgia and Gen Z.
By Marketing Dive staff -
More than half of Gen Z favors socially-conscious brands, study finds
The most popular type of media the cohort uses without interruption is streaming video.
By Erica Sweeney • May 9, 2018 -
How Macy's and IBM tackle 'thumb scrolling' on digital video
Standing out on mobile and social channels demands visually compelling work but also a clear strategy behind the creative, marketers said Monday at the IAB's Digital Video Symposium.
By Peter Adams • May 8, 2018 -
Bonobos touts range of size offerings with campaign featuring 172 diverse models
The effort, reportedly the brand's costliest to date, includes video projections on buildings in Austin and Chicago and a seven-minute documentary.
By Erica Sweeney • May 8, 2018 -
Grey Goose shifts focus to digital for latest content series featuring celebrities
"Off Script" stars Jamie Foxx and marks a shift in distribution and production strategy from a previous series created with Sundance Channel.
By Erica Sweeney • May 7, 2018 -
YouTube taps data, custom graphics to drive interest for Karate Kid spinoff
Desktop viewers for "Cobra Kai" — which recently debuted on YouTube Red — will see "Wax On" and "Wax Off" animations among other on-screen features.
By Erica Sweeney • May 7, 2018 -
Listen to meat sizzle in Applebee's hour-long ASMR video
The montage of ribs, shrimp, chicken and steak being grilled is meant to help viewers relax while promoting the chain's new Bigger, Bolder Grill Combos.
By Erica Sweeney • May 7, 2018 -
FilmMagic
Kellogg's went from zero to 60 on digital thanks to 2 campaigns
Efforts for Pringles and Rice Krispies largely centered on YouTube — a platform where the marketer spent essentially nothing just three years ago — marked a paradigm shift in its strategy.
By Peter Adams • May 4, 2018 -
Study: Facebook's focus on 'meaningful interactions' doesn't slow video's explosive growth
The format continues to outperform other content categories by "a statistically significant margin."
By Erica Sweeney • May 4, 2018 -
FilmMagic
Everything marketers missed at YouTube's buzzy 2018 Brandcast upfront
A partnership with Nielsen Catalina Solutions to track online campaigns' impact on offline sales and new shows were part of the platform's pitch to brands.
By Peter Adams • May 4, 2018 -
Under Armour, Steph Curry bring real-time trivia to NBA playoffs
Steph IQ resembles the popular HQ Trivia app and aims to leverage the fandom around the Golden State Warriors player.
By Robert Williams • May 3, 2018 -
Burger King
Burger King lets fans in Romania trade plane boarding passes for Whoppers
A promotion was inspired by the fact that the only restaurant location in the country is past the Bucharest International Airport's security check.
By Erica Sweeney • May 3, 2018 -
Getty Images
Enterprise Rent-a-Car's partnership with Science Channel, Seeker includes interactive TV ads
"Move Forward" explores how technology is being used to improve cities, including through infrastructure, disaster relief and transportation.
By Erica Sweeney • May 3, 2018 -
Jose Cuervo preps partiers for Cinco de Mayo with James Van Der Beek workout series
Because the holiday falls on a Saturday this year — and won't do so again until 2029 — the tequila brand wants people primed for a 24-hour celebration.
By Erica Sweeney • May 3, 2018 -
Ad targeting around content most effective at reaching YouTube audiences, study suggests
Viewers found content targeting to be 33% less intrusive than channel- or demographic-based targeting.
By Erica Sweeney • May 2, 2018 -
Disney launches short-form streaming app to compete with YouTube
The ad-supported "Oh My Disney" targets millennials and aims to be a brand-safe alternative to Google's video platform.
By Robert Williams • May 2, 2018 -
Tommy Hilfiger examines life of a Formula One star with docuseries
"#WhatsYourDrive" folllows brand ambassador Lewis Hamilton, with new episodes released in line with the 2018 season's race calendar.
By Erica Sweeney • May 2, 2018 -
Budweiser delivers brew inspired by George Washington's recipe
Arriving in time for summer, the limited-run Freedom Reserve Red Lager takes notes from a personal military journal kept by America's first president.
By Erica Sweeney • May 2, 2018 -
unsplash/freestocks
Disney, Viacom ink deals with Twitter for original progamming
Names traditionally associated with TV and film content are making a splash at this week's NewFronts digital video marketplace.
By Erica Sweeney • May 1, 2018 -
Gatorade pits pro soccer teammates in fierce rivalry to promote new beverage
"Everything Changes" leverages the popularity of international stars Lionel Messi and Luis Suárez ahead of the World Cup.
By Erica Sweeney • May 1, 2018 -
YouTube narrows gap with TV via new ad sales strategies
Advertisers are getting new tools to reach YouTube watchers on TV screens while the platform's live TV content is now part of Google Preferred.
By Peter Adams • May 1, 2018 -
Report: WPP's Kantar could be spun-off in $4.8B buyout
WPP's next chapter is starting to come into focus following Martin Sorrell's exit, and it looks like a future where digital plays a more visible role.
By Erica Sweeney • April 30, 2018 -
Amazon's ad business jumps in Q1, becomes 'multi-billion dollar' program
Ad sales growth appears to be accelerating, with the company's "other" revenues up 72% for the quarter.
By Erica Sweeney • April 30, 2018 -
PepsiCo escalates marketing spend to better compete against Coca-Cola
A return to the "cola wars" could be imminent, only this time digital media — not TV — could be the biggest front.
By Erica Sweeney • April 27, 2018
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