Video: Page 128
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Burger King and Budweiser resurrect 'Whassup,' but with a royal twist
The two teased the collaboration in a Twitter exchange recreating dialogue from the iconic spot earlier this week.
By Erica Sweeney • June 28, 2018 -
Jif scoops Neil Patrick Harris for Facebook Live comedy show
The actor is promoting the new Jif Power Ups snacks by re-enacting real-life parenting moments.
By Erica Sweeney • June 27, 2018 -
Explore the Trendline➔
FreshSplash via Getty Images
TrendlineRetail Marketing
Top stories that underscore the leading influences on retail marketing, including the creator economy, '90s nostalgia and Gen Z.
By Marketing Dive staff -
Skittles encourages consumers to #GIVEaDAM about beavers for Canada's birthday
On July 1, the brand will livestream a man dressed as a beaver in the woods and donate to an environmental organization for each view.
By Erica Sweeney • June 27, 2018 -
Opinion
3 ways marketers can tap into micro-movements
Smart brands are forgoing massive CSR campaigns for simpler, nimbler bursts of brand advocacy. MMC's Ted Sabarese offers tips on how to do it right.
By Ted Sabarese • June 27, 2018 -
Whistle Sports
Exclusive: Courtyard by Marriott takes NFL fans behind the scenes with digital docu-series
"Courtyard: Unstoppable" launches today on Facebook Watch, with each episode following a changemaker as they pursue their football passions.
By Erica Sweeney • June 26, 2018 -
Billie
Razor brand Billie opens discussions about women's body hair with crowd-sourced initiative
The direct-to-consumer marketer is asking followers to upload images that show positive depictions of women with body hair to its website.
By Erica Sweeney • June 26, 2018 -
Nordstrom taps 4 fashion-savvy comedians for anniversary sale campaign
The effort includes talent like "2 Dope Queens" co-host Phoebe Robinson, who will promote the retailer's "Show Us How You #NSale" social sweepstakes.
By Erica Sweeney • June 26, 2018 -
YouTube expands merchandising, membership options amid creator frustrations
Several tools announced at VidCon open new monetization channels and could be a bid to win back favor with video influencers.
By Erica Sweeney • June 25, 2018 -
Study: Online and on TV, consumers prefer longer ads to shorter ones
A new survey by Research Intelligencer and Pollfish goes against the grain of some recent industry research around extra-short ads.
By Erica Sweeney • June 25, 2018 -
Arby's broke records for the world's largest and smallest ads to promote its switch to Coke
A nearly five-acre ad in Monowi, Nebraska — the smallest town in the U.S. — and a message printed on a sesame seed are now recognized by Guinness World Records.
By Erica Sweeney • June 22, 2018 -
Column
Campaign Trail: Burger King Russia's World Cup disaster; Snickers' apology tour; McDonald's debuts the 'Frylus'
Two brands are saying sorry, albeit for very different reasons, while another marketer goes for a repeat with oddball novelty products in this week's picks.
By Peter Adams , Natalie Black (Koltun) , Chris Kelly • June 22, 2018 -
Pepsi's Uncle Drew pens advice letter to 'youngbloods' for The Players' Tribune
The marketer is working with Derek Jeter's media brand to drum up hype for the upcoming "Uncle Drew" film, including through animated video content.
By Erica Sweeney • June 21, 2018 -
Snapchat's new docu-series lets viewers insert themselves into scenes via AR
The 12-part "Endless Summer," which debuts in September, has several interactive features and stars the YouTube creator Summer Mckeen.
By Erica Sweeney • June 21, 2018 -
YouTube
Google touts new creative suite for YouTube, ARCore at Cannes Lions
The company is focusing its YouTube pitch to marketers on testing, targeting and measurement, as well as the ability to customize campaigns at scale.
By Erica Sweeney • June 21, 2018 -
Opinion
Why quality trumps quantity for video publishers
Opting for a "more and cheaper is better" approach actually wastes money on unnecessary tech, unimportant data and superfluous manpower, writes Connatix's David Kashak.
By David Kashak • June 20, 2018 -
Facebook takes greater aim at HQ Trivia, YouTube with new tools for video creators
The social network this week introduced features that make it easier to add interactive polls, quizzes, challenges and more to video content.
By Erica Sweeney • June 20, 2018 -
Kellogg
Kellogg fights extinction with exclusive 'Jurassic World: Fallen Kingdom' content
The company hopes to reinvigorate sales with exclusive footage on special-edition boxes and in-store promotions.
By Jessi Devenyns • June 19, 2018 -
Burger King's 5-step plan for hacking pop culture
At Cannes Lions, the brand's CMO and agency discussed their successful deployment of "hackvertising," which borrows from hacker culture.
By Chantal Tode • June 18, 2018 -
BarkBox
BarkBox shifts ad spend from Facebook to traditional channels
The direct-to-consumer brand, which previously put roughly 75% of its ad budget toward the social network, slashed that figure to 25% in April.
By Erica Sweeney • June 18, 2018 -
McDonald's teams with Viacom on co-branded campaign to leave people 'Speechless'
The effort includes integrations with MTV's "Wild 'N Out," Comedy Central's "The Daily Show" and custom content in the lead-up to the BET Awards.
By Erica Sweeney • June 18, 2018 -
Google gives users more control over ad experience
One new feature, called "Why this ad?," will appear next to ads and offer information about why a user is seeing that particular piece of content.
By Erica Sweeney • June 15, 2018 -
John Legend shares his personal diaper-changing jingle for Pampers' Father's Day campaign
The effort features the Grammy Award winner singing the tune to his daughter Luna, with other dads filling in some of the lyrics.
By Erica Sweeney • June 15, 2018 -
6-second TV ads command more attention per second than traditional spots
A study found advertisers have also seen a 10% boost from airing short-form ads next to longer, traditional ones during the same block of programming.
By Erica Sweeney • June 15, 2018 -
Column
Campaign Trail: Schwinn's 'Stranger Things' success; KFC's Bucket Björn; Tic Tac gamifies gum
Two marketers go retro — one with an infomercial, another with 8-bit games — while another offers an odd interpretation of a baby carrier for Father's Day.
By Peter Adams , Natalie Black (Koltun) , Chris Kelly • June 15, 2018 -
Heineken says 'cheers' to spontaneity in new US campaign
The beer brand takes a carefree approach to emphasize fun and its link to soccer in an integrated effort kicking off today.
By Natalie Black (Koltun) • June 14, 2018
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