Video: Page 127
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Billie
Razor brand Billie opens discussions about women's body hair with crowd-sourced initiative
The direct-to-consumer marketer is asking followers to upload images that show positive depictions of women with body hair to its website.
By Erica Sweeney • June 26, 2018 -
Nordstrom taps 4 fashion-savvy comedians for anniversary sale campaign
The effort includes talent like "2 Dope Queens" co-host Phoebe Robinson, who will promote the retailer's "Show Us How You #NSale" social sweepstakes.
By Erica Sweeney • June 26, 2018 -
Explore the Trendline➔
FreshSplash via Getty Images
TrendlineRetail Marketing
Top stories that underscore the leading influences on retail marketing, including the creator economy, '90s nostalgia and Gen Z.
By Marketing Dive staff -
YouTube expands merchandising, membership options amid creator frustrations
Several tools announced at VidCon open new monetization channels and could be a bid to win back favor with video influencers.
By Erica Sweeney • June 25, 2018 -
Study: Online and on TV, consumers prefer longer ads to shorter ones
A new survey by Research Intelligencer and Pollfish goes against the grain of some recent industry research around extra-short ads.
By Erica Sweeney • June 25, 2018 -
Arby's broke records for the world's largest and smallest ads to promote its switch to Coke
A nearly five-acre ad in Monowi, Nebraska — the smallest town in the U.S. — and a message printed on a sesame seed are now recognized by Guinness World Records.
By Erica Sweeney • June 22, 2018 -
Column
Campaign Trail: Burger King Russia's World Cup disaster; Snickers' apology tour; McDonald's debuts the 'Frylus'
Two brands are saying sorry, albeit for very different reasons, while another marketer goes for a repeat with oddball novelty products in this week's picks.
By Peter Adams , Natalie Koltun , Chris Kelly • June 22, 2018 -
Pepsi's Uncle Drew pens advice letter to 'youngbloods' for The Players' Tribune
The marketer is working with Derek Jeter's media brand to drum up hype for the upcoming "Uncle Drew" film, including through animated video content.
By Erica Sweeney • June 21, 2018 -
Snapchat's new docu-series lets viewers insert themselves into scenes via AR
The 12-part "Endless Summer," which debuts in September, has several interactive features and stars the YouTube creator Summer Mckeen.
By Erica Sweeney • June 21, 2018 -
YouTube
Google touts new creative suite for YouTube, ARCore at Cannes Lions
The company is focusing its YouTube pitch to marketers on testing, targeting and measurement, as well as the ability to customize campaigns at scale.
By Erica Sweeney • June 21, 2018 -
Opinion
Why quality trumps quantity for video publishers
Opting for a "more and cheaper is better" approach actually wastes money on unnecessary tech, unimportant data and superfluous manpower, writes Connatix's David Kashak.
By David Kashak • June 20, 2018 -
Facebook takes greater aim at HQ Trivia, YouTube with new tools for video creators
The social network this week introduced features that make it easier to add interactive polls, quizzes, challenges and more to video content.
By Erica Sweeney • June 20, 2018 -
Kellogg
Kellogg fights extinction with exclusive 'Jurassic World: Fallen Kingdom' content
The company hopes to reinvigorate sales with exclusive footage on special-edition boxes and in-store promotions.
By Jessi Devenyns • June 19, 2018 -
Burger King's 5-step plan for hacking pop culture
At Cannes Lions, the brand's CMO and agency discussed their successful deployment of "hackvertising," which borrows from hacker culture.
By Chantal Tode • June 18, 2018 -
BarkBox
BarkBox shifts ad spend from Facebook to traditional channels
The direct-to-consumer brand, which previously put roughly 75% of its ad budget toward the social network, slashed that figure to 25% in April.
By Erica Sweeney • June 18, 2018 -
McDonald's teams with Viacom on co-branded campaign to leave people 'Speechless'
The effort includes integrations with MTV's "Wild 'N Out," Comedy Central's "The Daily Show" and custom content in the lead-up to the BET Awards.
By Erica Sweeney • June 18, 2018 -
Google gives users more control over ad experience
One new feature, called "Why this ad?," will appear next to ads and offer information about why a user is seeing that particular piece of content.
By Erica Sweeney • June 15, 2018 -
John Legend shares his personal diaper-changing jingle for Pampers' Father's Day campaign
The effort features the Grammy Award winner singing the tune to his daughter Luna, with other dads filling in some of the lyrics.
By Erica Sweeney • June 15, 2018 -
6-second TV ads command more attention per second than traditional spots
A study found advertisers have also seen a 10% boost from airing short-form ads next to longer, traditional ones during the same block of programming.
By Erica Sweeney • June 15, 2018 -
Column
Campaign Trail: Schwinn's 'Stranger Things' success; KFC's Bucket Björn; Tic Tac gamifies gum
Two marketers go retro — one with an infomercial, another with 8-bit games — while another offers an odd interpretation of a baby carrier for Father's Day.
By Peter Adams , Natalie Koltun , Chris Kelly • June 15, 2018 -
Heineken says 'cheers' to spontaneity in new US campaign
The beer brand takes a carefree approach to emphasize fun and its link to soccer in an integrated effort kicking off today.
By Natalie Koltun • June 14, 2018 -
Study: Brands seek higher-value product placements as traditional advertising shrinks
The market for integrating brands into entertainment programming is forecast to reach $10 billion in 2018, with OTT the fastest-growing segment.
By Erica Sweeney • June 14, 2018 -
64% of live streamers have engaged with ads, IAB finds
With the FIFA World Cup expected to be widely live streamed, the report points to the opportunity for brands to engage sporting fans in new ways.
By Erica Sweeney • June 14, 2018 -
Doritos lets 'Jurassic World' fans adopt giant chips hatched from dinosaur eggs
Fans can get the foot-long chip, which is shipped in a replica crate from the film franchise, by tweeting at the brand or by bidding on a website auction.
By Erica Sweeney • June 13, 2018 -
3 AM and Wild Card
Q&ABBDO NY's outgoing CMO on heading for Hollywood and what's new in entertainment marketing
In a chat with Marketing Dive, Tara DeVeaux discussed signing with Ridley Scott's 3 AM and Wild Card, deep brand integrations and why digital is critical for engaging today's audiences.
By Peter Adams • June 13, 2018 -
Instagram, Snapchat extend shopping actions to stories as mobile commerce race heats up
Adidas, Aritzia and The Kooples are helping Instagram launch its product, while Snapchat is working with SeatGeek on a similar initiative.
By Erica Sweeney • June 13, 2018
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