Tori Spelling debuts AR makeover show 'The Look: All Stars'

Beauty app Perfect365 is collaborating with the show that airs each week on CW and MyNetwork stations.

By Robert Williams • July 11, 2018

Michael Kors is first to test AR ads in Facebook news feed

Sephora, Bobbi Brown, Pottery Barn and Wayfair, among other brands, will begin testing the new format later this summer.

By Robert Williams • July 11, 2018

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Retail Marketing

Top stories that underscore the leading influences on retail marketing, including the creator economy, '90s nostalgia and Gen Z. 

By Marketing Dive staff

Google ramps up machine learning to automatically optimize search, other ad formats

In what the company is calling its largest deployment of machine learning in ads, marketers will be able to more easily deliver relevant experiences at scale. 

By Erica Sweeney • July 11, 2018

Coke debuts 'One Last Summer' docuseries on Gen Z

The effort includes four 10-minute episodes that highlight friends' summertime adventures — all while sipping on the soft drink.

By Erica Sweeney • July 10, 2018

Beer label uses facial recognition to talk with consumers

When customers scan the bottle's smart label with their phone, a skull printed on the packaging will unlock an interactive dialogue.

By Jessi Devenyns • July 10, 2018

Cadbury invites fans to 'go madbury' and invent new Dairy Milk flavors

With more than 90,000 combinations possible, consumers can create, name and submit a signature bar, and the public will vote on the winner. 

By Erica Sweeney • July 10, 2018

Toyota gets playful with Pinterest Pincodes, podcast sponsorship in Avalon campaign

The push is part of the automaker's broader strategy to put more emotion into its marketing.

By Erica Sweeney • July 10, 2018

Report: Facebook in talks with soccer's Cristiano Ronaldo for Watch reality show

Plus, the social network won live broadcast rights to show English Premier League soccer in Southeast Asia.

By Robert Williams • July 9, 2018

Rémy Martin distills abstract art in AR campaign for cognac

The company partnered with artist Matt W. Moore and billed the app as the world's first brand activation that leverages ARKit tech through art.

By Robert Williams • July 9, 2018

Organic Valley repurposes influencers' videos to promote ghee

The campaign includes YouTube content in which mentions of butter or oil are "censored" and replaced with the word "ghee."

By Erica Sweeney • July 9, 2018

How Toyota sparked a 23% lift in purchase consideration among music festival fans

Working with Oath helped the brand target concertgoers at four different events, whose live streams drew more than 83 million collective views. 

By Erica Sweeney • July 9, 2018

Study: 49% of smart TV users unclear on how their viewing habits are tracked

Even though data companies report getting viewers' consent for data collection, 75% of surveyed consumers didn't know how they gave consent. 

By Erica Sweeney • July 9, 2018

World Cup advertisers should pay more attention to female fans, study finds

Nearly one-third of surveyed women report being soccer fans, while 70% find the global tournament "very appealing."  

By Erica Sweeney • July 9, 2018

Emirates airline brings VR cabin views to mobile web

Customers can see the view from each section on the plane, then immediately book a seat without ever leaving the website.

By Robert Williams • July 6, 2018

Wired magazine rolls out OTT TV with sponsors Audi, HP and Verizon

The over-the-top channel features the most popular videos and shows from Wired.com and the publisher's YouTube channel.

By Robert Williams • July 6, 2018

Amazon Go locks in second Seattle spot

The company confirmed that a second Seattle location is in the works as it heads toward the goal of opening six of the experimental formats this year. 

By Dan O'Shea • July 6, 2018

Applegate's social push annoys people into trying 'Cleaner Wiener' hot dogs

Ten videos from the organic meat company show a costume-clad man purposely irking urbanites as a "dirty dog."

By Erica Sweeney • July 5, 2018

Amazon delivers pop-up 'smile' boxes to promote Prime Day

People can view a live stream of the unboxing on a special microsite or the company's mobile app.

By Erica Sweeney • July 5, 2018

Why Jimmy John's CMO is spotlighting employees for the brand's biggest campaign to date

In an interview with Marketing Dive, John Shea also talked about the sandwich chain's aggressive growth strategy and staying ahead of the curve with digital ordering.

By Peter Adams • July 5, 2018

Study: What some of Q2's most breakthrough ads shared in common

Ace Metrix tested 1,800 ads and found brands like Verizon, Petsmart and Colorado Tourism came out on top for commanding attention and likeability. 

By Erica Sweeney • July 3, 2018

KFC's Extra Crispy Colonel will cameo on 'General Hospital'

An appearance on the longest-running American soap opera is part of KFC's strategy to have its brand show up in unexpected places. 

By Erica Sweeney • July 3, 2018

11 marketing campaigns that made a splash in Q2 2018

From flying pizzas cross-country to producing 30,000 videos in a day, there was no shortage of campaign wins — and fails — this spring.

By Natalie Black (Koltun) , Sean Gibbons • July 2, 2018

Campaign Trail: 7-Eleven Norway's chlamydia ads; LG calls on Ryans; Tiffany Haddish returns to Groupon

A tourism parody courts controversy, while one marketer runs a name-specific promotion and another falls back on a rising star in this week's picks.  

By Peter Adams , Natalie Black (Koltun) , Chris Kelly • June 29, 2018

White Castle hypes Chicken Rings with Facebook Live home shopping show

Hosts of the QVC-like parody responded to comments in real time and asked users to react to offerings like "artisan-crafted" Chicken Ring earrings.

By Erica Sweeney • June 29, 2018

Subway deploys 'subliminal messaging,' short-form ads for 3-day marketing blitz

A multichannel campaign included images of large subs projected in strange places and ads with the tagline "Feed your subconscious."

By Erica Sweeney • June 28, 2018