Cadbury invites fans to 'go madbury' and invent new Dairy Milk flavors

With more than 90,000 combinations possible, consumers can create, name and submit a signature bar, and the public will vote on the winner. 

By Erica Sweeney • July 10, 2018

Toyota gets playful with Pinterest Pincodes, podcast sponsorship in Avalon campaign

The push is part of the automaker's broader strategy to put more emotion into its marketing.

By Erica Sweeney • July 10, 2018

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Retail Marketing

Top stories that underscore the leading influences on retail marketing, including the creator economy, '90s nostalgia and Gen Z. 

By Marketing Dive staff

Report: Facebook in talks with soccer's Cristiano Ronaldo for Watch reality show

Plus, the social network won live broadcast rights to show English Premier League soccer in Southeast Asia.

By Robert Williams • July 9, 2018

Rémy Martin distills abstract art in AR campaign for cognac

The company partnered with artist Matt W. Moore and billed the app as the world's first brand activation that leverages ARKit tech through art.

By Robert Williams • July 9, 2018

Organic Valley repurposes influencers' videos to promote ghee

The campaign includes YouTube content in which mentions of butter or oil are "censored" and replaced with the word "ghee."

By Erica Sweeney • July 9, 2018

How Toyota sparked a 23% lift in purchase consideration among music festival fans

Working with Oath helped the brand target concertgoers at four different events, whose live streams drew more than 83 million collective views. 

By Erica Sweeney • July 9, 2018

Study: 49% of smart TV users unclear on how their viewing habits are tracked

Even though data companies report getting viewers' consent for data collection, 75% of surveyed consumers didn't know how they gave consent. 

By Erica Sweeney • July 9, 2018

World Cup advertisers should pay more attention to female fans, study finds

Nearly one-third of surveyed women report being soccer fans, while 70% find the global tournament "very appealing."  

By Erica Sweeney • July 9, 2018

Emirates airline brings VR cabin views to mobile web

Customers can see the view from each section on the plane, then immediately book a seat without ever leaving the website.

By Robert Williams • July 6, 2018

Wired magazine rolls out OTT TV with sponsors Audi, HP and Verizon

The over-the-top channel features the most popular videos and shows from Wired.com and the publisher's YouTube channel.

By Robert Williams • July 6, 2018

Amazon Go locks in second Seattle spot

The company confirmed that a second Seattle location is in the works as it heads toward the goal of opening six of the experimental formats this year. 

By Dan O'Shea • July 6, 2018

Applegate's social push annoys people into trying 'Cleaner Wiener' hot dogs

Ten videos from the organic meat company show a costume-clad man purposely irking urbanites as a "dirty dog."

By Erica Sweeney • July 5, 2018

Amazon delivers pop-up 'smile' boxes to promote Prime Day

People can view a live stream of the unboxing on a special microsite or the company's mobile app.

By Erica Sweeney • July 5, 2018

Why Jimmy John's CMO is spotlighting employees for the brand's biggest campaign to date

In an interview with Marketing Dive, John Shea also talked about the sandwich chain's aggressive growth strategy and staying ahead of the curve with digital ordering.

By Peter Adams • July 5, 2018

Study: What some of Q2's most breakthrough ads shared in common

Ace Metrix tested 1,800 ads and found brands like Verizon, Petsmart and Colorado Tourism came out on top for commanding attention and likeability. 

By Erica Sweeney • July 3, 2018

KFC's Extra Crispy Colonel will cameo on 'General Hospital'

An appearance on the longest-running American soap opera is part of KFC's strategy to have its brand show up in unexpected places. 

By Erica Sweeney • July 3, 2018

11 marketing campaigns that made a splash in Q2 2018

From flying pizzas cross-country to producing 30,000 videos in a day, there was no shortage of campaign wins — and fails — this spring.

By Natalie Koltun , Sean Gibbons • July 2, 2018

Campaign Trail: 7-Eleven Norway's chlamydia ads; LG calls on Ryans; Tiffany Haddish returns to Groupon

A tourism parody courts controversy, while one marketer runs a name-specific promotion and another falls back on a rising star in this week's picks.  

By Peter Adams , Natalie Koltun , Chris Kelly • June 29, 2018

White Castle hypes Chicken Rings with Facebook Live home shopping show

Hosts of the QVC-like parody responded to comments in real time and asked users to react to offerings like "artisan-crafted" Chicken Ring earrings.

By Erica Sweeney • June 29, 2018

Subway deploys 'subliminal messaging,' short-form ads for 3-day marketing blitz

A multichannel campaign included images of large subs projected in strange places and ads with the tagline "Feed your subconscious."

By Erica Sweeney • June 28, 2018

Burger King and Budweiser resurrect 'Whassup,' but with a royal twist

The two teased the collaboration in a Twitter exchange recreating dialogue from the iconic spot earlier this week. 

By Erica Sweeney • June 28, 2018

Jif scoops Neil Patrick Harris for Facebook Live comedy show

The actor is promoting the new Jif Power Ups snacks by re-enacting real-life parenting moments.

By Erica Sweeney • June 27, 2018

Skittles encourages consumers to #GIVEaDAM about beavers for Canada's birthday

On July 1, the brand will livestream a man dressed as a beaver in the woods and donate to an environmental organization for each view. 

By Erica Sweeney • June 27, 2018

3 ways marketers can tap into micro-movements

Smart brands are forgoing massive CSR campaigns for simpler, nimbler bursts of brand advocacy. MMC's Ted Sabarese offers tips on how to do it right.

By Ted Sabarese • June 27, 2018

Exclusive: Courtyard by Marriott takes NFL fans behind the scenes with digital docu-series

"Courtyard: Unstoppable" launches today on Facebook Watch, with each episode following a changemaker as they pursue their football passions. 

By Erica Sweeney • June 26, 2018