Video: Page 126
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Honda loops in GIFs to promote summer sales event
Repurposed clips of excited babies, people and animals express the thrill of getting a good deal on a vehicle.
By Robert Williams • July 18, 2018 -
Deep Dive
How Coke amplifies in-stadium experiences via digital tech
The beverage giant is better engaging sports fans by working with partner MVP Interactive on activations that leverage AR/VR, facial recognition and more.
By Peter Adams • July 18, 2018 -
Explore the Trendline➔
FreshSplash via Getty Images
TrendlineRetail Marketing
Top stories that underscore the leading influences on retail marketing, including the creator economy, '90s nostalgia and Gen Z.
By Marketing Dive staff -
Diageo's Bulleit Bourbon inks National Tattoo Day with AR
After scanning a QR code on tags around the bottles' necks, users can unlock an interactive experience that brings an artist's design to life.
By Robert Williams • July 18, 2018 -
Beck Media
Coors, Nat Geo follow 2 explorers on branded content adventure
The partnership features documentaries, interactive maps and photo journals chronicling journeys in Costa Rica and Iceland.
By Erica Sweeney • July 18, 2018 -
MLB live streams VR home run competition on Twitch, YouTube
Using a VR bat controller, fans had 90 seconds to hit as many home runs as they could in an All-Star version of the game.
By Erica Sweeney • July 17, 2018 -
Pepsi's soccer-themed marketing scores despite Coke being World Cup sponsor
An Ace Metrix analysis found that Pepsi beat both Coke and Coca-Cola owned Powerade for campaigns that commanded attention and likeability.
By Erica Sweeney • July 17, 2018 -
The Washington Post turns on Twitch channel with live news coverage, political series
The paper first experimented with the platform — which, like the Post, is part of Jeff Bezos' business empire — in April.
By Erica Sweeney • July 17, 2018 -
Gymboree
Gymboree refreshes brand with AR-powered mobile app
The children's clothing retailer's "Made You Smile" app unlocks immersive animations that bring graphic tees to life.
By Robert Williams • July 16, 2018 -
USA Today brings AR to its mobile app
The news publisher is integrating immersive features initially developed for its 321 Launch app that showcases space exploration.
By Robert Williams • July 16, 2018 -
Schlage's switch to programmatic TV buying unlocks 3x increase in ROI
The door hardware maker wanted to take a more surgical approach to understanding its audience and drove a 35% lift in e-commerce sales.
By Peter Adams • July 16, 2018 -
Nike, Vogue collaborate on limited-edition sneaker line OK'd by Anna Wintour
The shoes, the first-ever Jordan collaboration for women, are stamped with the editor's signature AWOK, which stands for "Anna Wintour Okay."
By Erica Sweeney • July 16, 2018 -
Column
Campaign Trail: Dollar Shave Club grows up; Kit Kat proposes; Dunkin's 'Fry-Day' song
A brand built, in part, on edgy humor in marketing shifts gears while two other marketers find clever ways to crash the party.
By Natalie Black (Koltun) , Chris Kelly • July 13, 2018 -
Study: 49% of agencies rely on their own technology for programmatic media buys
Nearly two-thirds of those using their own programmatic technology reported improvements in their ability to build relationships with publishers.
By Erica Sweeney • July 13, 2018 -
Coyne PR
Chiquita, Shazam partner on AR/VR banana experience
People who scan the fruit's sticker can learn about sustainability and follow a banana's journey from a Latin American farm to their kitchen table.
By Robert Williams • July 13, 2018 -
Lamps Plus
Lamps Plus launches first mobile video campaign on Amazon
The videos, timed for Prime Day, will show a loft apartment designed with the brand's lamps.
By Robert Williams • July 13, 2018 -
M&M's Caramel packaging doubles as passes for pop-up events
Fans can follow the candy brand's social pages for details about how to attend free concerts and potentially meet the performers.
By Erica Sweeney • July 13, 2018 -
Ole Smoky Distillery boosts ad recall 21 points with Facebook campaign
Mobile-first video and photo ads show how the brand's moonshine helps get parties started.
By Robert Williams • July 13, 2018 -
No US team, no problem: Breaking down this year's World Cup advertising
Despite a rocky start, the global tournament has shown how nimble brands are still catering to Americans' growing interest in soccer.
By Sean Gibbons • July 13, 2018 -
How Pepperidge Farm drove 8x lift in social engagement for Milano cookie
Through social listening, ad targeting and a pop-up event for influencers, the bakery company also boosted sales 2.8%.
By Chris Kelly • July 12, 2018 -
Snapchat users who watch 'The Darkest Minds' trailer get Pandora access
Film studio 20th Century Fox took over the music-streaming app's integration with Snapchat to promote its new film.
By Robert Williams • July 12, 2018 -
AT&T takes stake in AR headset maker Magic Leap
The telecom giant is now the exclusive distributor for the tech brand's products in the U.S.
By Robert Williams • July 12, 2018 -
Getty Image edited by Ryan McKnight
Tracking Q2's biggest stories and ad spend's 'tug of war'
Two timelines break down a tumultuous quarter that included Facebook's Cambridge Analytica fallout and the kickoff of GDPR.
By Sean Gibbons • July 12, 2018 -
Spindrift sparkling water taps 'superfan' Kristen Bell for first national campaign
The brand looks to differentiate its product in a crowded category by emphasizing its real fruit ingredients and taking subtle jabs at competitors.
By Erica Sweeney • July 12, 2018 -
Heineken courts American soccer fans with expanded MLS partnership
As the World Cup closes, the brand is launching a summer marketing push and extending its official beer sponsorship of the MLS for five years.
By Erica Sweeney • July 12, 2018 -
Tori Spelling debuts AR makeover show 'The Look: All Stars'
Beauty app Perfect365 is collaborating with the show that airs each week on CW and MyNetwork stations.
By Robert Williams • July 11, 2018
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