Video: Page 125
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American Eagle shows off the dance moves of real customers in fall campaign
As part of the effort, the brand also partnered with Universal Music Group and Brands for a content series spotlighting emerging music artists.
By Erica Sweeney • July 27, 2018 -
Burger King debuts higher-priced 'Chick Fries' to illustrate the Pink Tax
Videos capture women customers' frustrated reactions to being charged more for the same menu item, mirroring an effort the brand ran around net neutrality.
By Erica Sweeney • July 27, 2018 -
Explore the Trendline➔
FreshSplash via Getty Images
TrendlineRetail Marketing
Top stories that underscore the leading influences on retail marketing, including the creator economy, '90s nostalgia and Gen Z.
By Marketing Dive staff -
Ad Age: Snapchat opens private marketplace to sell ads in ESPN, Vice shows
Marketers can book ad space in specific shows in Discover from media companies that also include BuzzFeed, Hearst and NBCUniversal.
By Robert Williams • July 26, 2018 -
Paramount debuts 360-degree VR campaign for 'Mission: Impossible' film
The pre-roll and banner ads follow an earlier effort to show immersive clips from the action thriller on Gfycat.
By Robert Williams • July 26, 2018 -
Why Facebook's revenue growth decelerated in Q2 and will slip further in H2
While revenue increased 42%, executives pointed to several reasons for why the rate of growth isn't as robust as it once was.
By Erica Sweeney • July 26, 2018 -
Opt-in video a potential remedy for ad fatigue, study finds
Roughly two-thirds of respondents said ads they see are not relevant to them, and 85% have used an ad blocker or are open to the idea.
By Erica Sweeney • July 26, 2018 -
PepsiCo replaces Coke at Madison Square Garden, ending 100-year run
The comprehensive new partnership will see Pepsi and Mountain Dew create high-profile activations with the New York Knicks and New York Rangers.
By Erica Sweeney • July 25, 2018 -
Study: Satisfaction with social media drops 1.4%, ranking lowest among e-businesses
LinkedIn, Twitter and Facebook were the worst performers, while Pinterest showed the largest gain in satisfaction.
By Erica Sweeney • July 25, 2018 -
Ryan Reynolds brings wit to Peak Games' performance marketing campaign
The Zynga-owned game developer will measure the effect of each video ad within 24 hours and adjust to reach core audiences.
By Robert Williams • July 25, 2018 -
YouTube app tests Explore tab to drive video discovery
Plus, the video-sharing service reportedly offered payouts to popular content creators as it seeks to fend off Instagram's IGTV.
By Robert Williams • July 24, 2018 -
Nickelodeon's AR app lets kids interact with live TV broadcasts
During the Kids' Choice Sports Awards last week, viewers also cast votes to impact how the show played out.
By Robert Williams • July 24, 2018 -
Getty Images
Google's Q2 beats expectations as Alphabet shrugs off $5B EU fine
Advertising sales totaled $28 billion, a 23.9% increase year-over-year, as paid clicks increased and traffic acquisition costs dropped.
By Erica Sweeney • July 24, 2018 -
Honda dings 'meh' hybrid alternatives in new campaign for the Insight
"Fight Mehdiocrity" includes a TV spot, digital, social media and out-of-home elements, as well as native content integrations with Gimlet lifestyle podcasts.
By Erica Sweeney • July 24, 2018 -
Analysis: MLB All-Star Game scores revenue home run, despite record low ratings
The event brought in $44.8 million — more than any other professional sports league exhibition game over the past year.
By Erica Sweeney • July 24, 2018 -
Fox Sports
App Annie: World Cup helped spark 15% jump in app downloads
Although TV ratings were down for the tournament, mobile streaming activity appeared particularly strong.
By Robert Williams • July 23, 2018 -
Macallan lets groups explore its Scotland estate through 4D, VR
The activation, which the marketer claims is the first of its kind, will be available on mobile, desktop and at select retail locations equipped with VR headsets.
By Sean Gibbons • July 23, 2018 -
Dish Network offers live customer service with Apple Business Chat
The satellite TV company lets people use Apple Pay to purchase pay-per-view shows or live sporting events.
By Robert Williams • July 23, 2018 -
Intel, NYT pilot SimpleReach's video measurement platform to standardize engagement metrics
The solution collects video data from across platforms, including websites, mobile, social and OTT, to simplify campaign measurement and targeting.
By Erica Sweeney • July 23, 2018 -
Q&A
Verizon's creative chief on building an in-house agency, AR and all those Thomas Middleditch ads
Andrew McKechnie also dished to Marketing Dive about Verizon's decision to return to in-game Super Bowl advertising and how he's broken its image away from being old, stodgy and corporate.
By Peter Adams • July 23, 2018 -
Column
Campaign Trail: Purple fights 'Sunday Scaries'; LG rewards Netflix bingers; lobster-themed live streams
A DTC disruptor taps the weird talents of Tim and Eric, an electronics maker courts fans of "The Crown" and a Maine seafood collective wins Facebook viewers in our editors' picks.
By Peter Adams , Natalie Black (Koltun) , Sean Gibbons • July 20, 2018 -
Study: Amazon dominated desktop impressions for Prime Day while Walmart led on mobile
The analysis underscores how shoppers often research a purchase on mobile but complete a transaction on desktop.
By Erica Sweeney • July 19, 2018 -
Bonobos challenges definitions of masculinity with viral 'micro-documentary,' YouTube takeover
A 90-second ad depicts diverse models offering their takes on what it means to be a man and has already racked up more than 4.5 million views.
By Erica Sweeney • July 19, 2018 -
Walmart mulls video streaming, The Information reports
The service would compete directly with Amazon Prime Video and Netflix at lower prices, or maybe for free, sources told the publication.
By Dan Alaimo • July 18, 2018 -
KFC channels kittens, robot Colonel in 4-hour Facebook live stream
From 1-5 p.m. on Tuesday, 439,000 viewers tuned in to watch felines interact with a seven-foot cat tree shaped like the fried chicken chain's mascot.
By Natalie Black (Koltun) • July 18, 2018 -
Honda loops in GIFs to promote summer sales event
Repurposed clips of excited babies, people and animals express the thrill of getting a good deal on a vehicle.
By Robert Williams • July 18, 2018
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