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Campaign Trail: Nike aces Serena Williams ad; Snickers' rap battle; Alexa belts 'Mamma Mia!'
The athletic apparel marketer stands by its "superhero" amid French Open controversy, while the candy maker trots out Elton John and Amazon's voice assistant gamifies Abba tunes.
By Peter Adams , Chantal Tode , Chris Kelly • Aug. 31, 2018 -
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Hyundai links rivalry-focused NFL content series back to its website
Teasers for each episode of the three-part "Cover 2" will run during game broadcasts and direct viewers back to HyundaiUSA.com for the full show.
By Erica Sweeney • Aug. 31, 2018 -
Explore the Trendline➔
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TrendlineRetail Marketing
Top stories that underscore the leading influences on retail marketing, including the creator economy, '90s nostalgia and Gen Z.
By Marketing Dive staff -
Dreams
Classic TV shows get vertical treatment on streaming service Dreams
The mobile streaming startup added "X-Files," "Batman" and "NYPD Blue" to its catalog of vertical videos.
By Robert Williams • Aug. 30, 2018 -
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Reports: Amazon plots new ad-supported video service, as Facebook expands Watch globally
The new offering, which may be called Free Dive, will be separate from Amazon Prime and reportedly appears similar to the Roku Channel.
By Erica Sweeney • Aug. 30, 2018 -
HP exposes bias around the 'all-American family' with social experiment
The brand mixed up members of 13 diverse families and asked other people to reassemble them. No one did it correctly.
By Erica Sweeney • Aug. 29, 2018 -
Craft brewery unveils 'beer porn' parody site to draw eyes to streaming service
BrewDog's stunt promotes the new BrewDog Network, which includes original series around food, drink, travel and entertainment.
By Erica Sweeney • Aug. 28, 2018 -
AR tops list of future shopping experiences
Augmented reality, in-store personalization and robotics are among the future trends that retailers will need to embrace and expand to survive, Infiniti Research said.
By Dan Alaimo • Aug. 27, 2018 -
NBC, Google team on 'The Good Place' ads that urge viewers not to skip
The two worked on a number of integrations to promote the show's third season, including a Chrome extension called "Ask Janet."
By Erica Sweeney • Aug. 27, 2018 -
Giphy plans festival to showcase 18-second films
The Giphy Film Fest, scheduled for November 8 at the Metrograph Theater in New York City, offers a grand prize of $10,000.
By Robert Williams • Aug. 27, 2018 -
Intel transforms Burning Man art exhibit with Snapchat AR
Snapchat users can explore the Smithsonian’s Renwick Gallery with immersive technology.
By Robert Williams • Aug. 27, 2018 -
BuzzFeed and Twitter build on success with second live-streamed talk show
The hosts of 40-minute "#What2Watch" will discuss and review linear and non-linear TV shows.
By Robert Williams • Aug. 24, 2018 -
Foot Locker and Nike go back to the '90s with 'Discover Your Air' campaign
The push includes experiential activations in Atlanta and Houston and Instagram and YouTube content featuring hip-hop, style and culture influencers.
By Erica Sweeney • Aug. 24, 2018 -
Takis
Takis scores with 3D and 360-degree VR video ad campaign
The chips brand released an immersive game and dance battle in addition to a 3D ad, which notched a 7.7% engagement rate.
By Robert Williams • Aug. 23, 2018 -
Thrillist debuts travel channel on Snapchat Discover
The lifestyle website plans to create interactive games while offering tips and advice on finding deals.
By Robert Williams • Aug. 23, 2018 -
Facebook supports mobile-first video ad creation with new software tools
The features let advertisers quickly transform still images and text into animated campaigns optimized for smartphones.
By Robert Williams • Aug. 23, 2018 -
Forrester: Video ad spending will hit $103B by 2023
However, the researcher predicts that consumers' tolerance for video ads will wane and that paid streaming will accelerate.
By Erica Sweeney • Aug. 22, 2018 -
KFC ropes in World's Strongest Man to pull 700 lbs. of fried chicken sandwiches
Hafþór Júlíus Björnsson, who plays The Mountain on "Game of Thrones," is serving as the Double Crispy Colonel to promote a new menu offering.
By Erica Sweeney • Aug. 22, 2018 -
Land O'Lakes reworks 'Old MacDonald' to spotlight women's role in the farming industry
The campaign is part of the brand's All Together Better initiative, and includes a three-part documentary series.
By Erica Sweeney • Aug. 22, 2018 -
Brinks Home Security
Brinks Home Security targets millennial homeowners with brand revamp
The company unveiled a new campaign, "Be Sure Sure," that highlights moments where people may have wanted a better security system.
By Erica Sweeney • Aug. 21, 2018 -
Mercedes-Benz honors 'The First Drive' with long-form IGTV video
The film, which tells the story of Bertha Benz, is the first cinematic production to be featured on the video platform that Instagram launched in June.
By Robert Williams • Aug. 21, 2018 -
Variety: Google and Imax scrap VR camera deal
The tech giant reportedly pulled the plug on the project as part of a shift to focus on augmented reality.
By Robert Williams • Aug. 21, 2018 -
Vice's Munchies cooks up plans to open food hall in 2019
The New Jersey space will include room for 18 vendors and staging areas where the vertical's team can shoot videos and hold chef demos.
By Erica Sweeney • Aug. 21, 2018 -
Smirnoff raises a glass to the 'Fun%' with diverse cast of celebs
Ted Danson stars in several new spots alongside other recognizable faces, including Laverne Cox and Jonathan Van Ness.
By Erica Sweeney • Aug. 21, 2018 -
DKNY partners with Meitu on AR fragrance campaign
The promotion, which runs for two weeks in each target country throughout the Asia-Pacific region, includes a branded filter for the BeautyPlus app.
By Robert Williams • Aug. 20, 2018 -
Kit Kat's 360-degree video ad scores 48% completion rate
Nestlé Canada immersed viewers in a Japanese rock garden to urge them to take a break and try its new Matcha Green Tea bar.
By Robert Williams • Aug. 20, 2018
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