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Delta urges Seattle residents to visit their moms in new OOH campaign
To market its expanded network from the northwest hub, the airline enlisted local moms to pen handwritten letters that are displayed on billboards and posters.
By Erica Sweeney • Aug. 20, 2018 -
Captain Morgan crashes parties with new pitchman Adam Devine
The rum brand has named the actor and comedian as its "chief party officer" for a campaign that includes TV, digital and social media elements.
By Erica Sweeney • Aug. 17, 2018 -
Explore the Trendlineâž”
FreshSplash via Getty Images
TrendlineRetail Marketing
Top stories that underscore the leading influences on retail marketing, including the creator economy, '90s nostalgia and Gen Z.
By Marketing Dive staff -
Column
Campaign Trail: Old Spice's boardroom agenda; eBay sets up shop; Trojan answers intimate questions
P&G's male grooming line lets fans guide a marketing meeting, while eBay supports artisans and a condom maker takes a progressive stance in this week's picks.
By Peter Adams , Chantal Tode , Natalie Koltun • Aug. 17, 2018 -
Foot Locker, Asics team up on shoppable anime series, apparel collection
"The Sun and The Snake" consists of five short animated episodes available on Foot Locker's YouTube and Instagram channels.
By Erica Sweeney • Aug. 16, 2018 -
Dennis Quaid breaks the fourth wall for Esurance's brand revamp
In a campaign launch video, the actor acknowledges that he is in a commercial and speaks directly to viewers about some of the company's features.
By Erica Sweeney • Aug. 16, 2018 -
Coca-Cola
Deep DiveThe price is right: Why food, drink brands spend big money for celebrity endorsers
While stars have long pitched consumers to buy a product, shoppers now expect them to bring authenticity and believability along with their famous names.
By Pamela DeLoatch • Aug. 16, 2018 -
Neutrogena, Sonos beta test use of video in Amazon search campaigns
Currently only available on iOS devices, the ads are shown below the fold in search results.
By Robert Williams • Aug. 15, 2018 -
Adidas signs with Twitter to livestream high school football
"Friday Night Stripes" will feature eight games among the top U.S. teams from Sept. 7 to Nov. 9.
By Robert Williams • Aug. 15, 2018 -
Facebook helps brands turn still image ads into direct-response videos
In one example, Shopback had a 5.5 times better conversion rate and 5.7 times lower cost per registration from video ads over just using still ads.
By Erica Sweeney • Aug. 15, 2018 -
Business Insider: Apple urges developers to hike prices, push app subscriptions
The tech giant wants developers to make high-quality apps that can sustainably charge monthly fees instead of raising one-time download prices or selling ads.
By Robert Williams • Aug. 14, 2018 -
Nectar Sleep stays refreshed with big data and Trump-Putin 'grumpy brain' ads
As the bed-in-a-box space has become congested, brands are being forced to pull out all the stops to edge out the competition. For Nectar, that translates to a data-heavy strategy.
By Natalie Koltun • Aug. 14, 2018 -
Snapchat opens shoppable AR to top creators
Nicki Minaj last week became the first influencer to post an AR lens with a "buy now" button to promote her new album.
By Robert Williams • Aug. 13, 2018 -
Kilchoman
Kilchoman Distillery to embed NFC in labels following bottle tag test
The distiller saw a 6.5% engagement rate among consumers for the bottle tags and a 22% engagement rate with its branded iOS app.
By Robert Williams • Aug. 13, 2018 -
L'Oréal brings AR makeup sampling to Facebook
The social platform's camera will let users virtually try on products from NYX, Maybelline, Lancome and Urban Decay.
By Robert Williams • Aug. 10, 2018 -
Wayfair unleashes mixed-reality shopping
The online furniture retailer takes home design one step further with a new program that moves furniture off the screen and virtually into consumer homes.
By Jacqueline Renfrow • Aug. 9, 2018 -
Impossible Foods launches first mission campaign with astronaut short film
Executive Creative Director Sasha Markova explains why the plant-based food company is focusing on its planet-saving mission and not product for the push.
By Chris Kelly • Aug. 9, 2018 -
YouTube to soon overtake Facebook as second-most visited site, analysis finds
Google, which owns YouTube, remains the most visited website, though its share has declined with the rise of app use and voice search.
By Erica Sweeney • Aug. 9, 2018 -
Opinion
Retailers and the blockchain: A brief look at location marketing
Can blockchain, coupled with location-based marketing, bridge into the real world and drive customer engagement? Director of the Location-Based Marketing Association​ Gary Schwartz weighs in.
By Gary Schwartz • Aug. 9, 2018 -
Pinterest opens its max width ad format to all brands
Adidas tested the format during the World Cup and saw a 12.6% lift in ad awareness.
By Robert Williams • Aug. 9, 2018 -
Johnson & Johnson drives purchase intent with Dabbl rewards app
Its Neutrogena skincare line saw an 82% jump in purchase intent after a two-week campaign.
By Robert Williams • Aug. 8, 2018 -
Royal Caribbean uses AI to transform vacation photos into music videos
The SoundSeeker tool transforms photos of cruise ship passengers into original, shareable music videos.
By Robert Williams • Aug. 8, 2018 -
Subway partners with Tastemade on food innovation initiative
The brand looks to tap into the publisher's creator network in order to create menus that are more modern and relevant to local communities.
By Erica Sweeney • Aug. 8, 2018 -
Rice Krispies Treats introduces Braille 'love notes,' recordable boxes
Special heart-shaped packaging comes as part of the marketer's partnership with the National Federation of the Blind.
By Erica Sweeney • Aug. 8, 2018 -
Getty Images
Digiday: Amazon to consolidate disparate ad businesses into single platform
Combining branding, content, product creation, merchandising and advertising in a centralized hub could make it easier for marketers to see the traffic on their products and where it originates.
By Erica Sweeney • Aug. 7, 2018 -
Cars.com plays matchmaker with new AI-powered vehicle search platform
The launch is supported by a campaign riffing on ads for dating websites and includes a partnership with Tinder, which the platform emulates.
By Erica Sweeney • Aug. 7, 2018
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