Video: Page 121
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John Hazard and Lisa Burdige
ColumnComic Dive: Nike's Risky Business
The athletic apparel brand has seen success by taking controversy in stride and standing by ambassadors like Serena Williams and Colin Kaepernick.
By John Hazard and Lisa Burdige • Sept. 11, 2018 -
Heineken tracks story behind new H41 beer with Nat Geo
A three-minute mini-documentary details the discovery of a rare wild yeast from Patagonia, which is the main ingredient in the brew.
By Erica Sweeney • Sept. 11, 2018 -
Explore the Trendline➔
FreshSplash via Getty Images
TrendlineRetail Marketing
Top stories that underscore the leading influences on retail marketing, including the creator economy, '90s nostalgia and Gen Z.
By Marketing Dive staff -
Hennessy taps Ridley Scott for 'epic visual journey' promoting new luxury cognac
The iconic director's first commercial in 15 years will be supported by a series of immersive 3D ads that convey each of the spirit's flavor notes.
By Erica Sweeney • Sept. 11, 2018 -
YouCam partners with fashion house for New York Fashion Week AR looks
Perfect's virtual makeover app teamed with Flying Solo for interactive content around the annual event.
By Robert Williams • Sept. 10, 2018 -
Report: Amazon taps ex-'Project Runway' hosts Heidi Klum, Tim Gunn for fashion series, shoppable experience
The tech giant will try again to merge reality TV fashion content with commerce after "Style Code Live" was canceled last year.
By Erica Sweeney • Sept. 10, 2018 -
Deep Dive
Can Katzenberg's NewTV crack the code for mobile video where others have failed?
Verizon's Go90 and Vivendi's Studio+ are the latest in a long line of failed mobile streaming platforms. Now, NewTV aims to master short-form, mobile content with a Hollywood approach.
By Chris Kelly • Sept. 10, 2018 -
Analysis: Nike scores 31% sales spike following launch of Kaepernick campaign
A separate survey found that, despite the ad's vocal critics on social media, just 13% of consumers said they were less likely to purchase from the brand.
By Erica Sweeney • Sept. 10, 2018 -
7-Eleven's app kicks off in-store AR experiences for football fans
Customers can scan codes in the aisles and unlock game day face filters and activities through the chain's own mobile app.
By Robert Williams • Sept. 7, 2018 -
Lexus, Snickers aim for Yahoo Sports' increasingly mobile fantasy football userbase
Several major brands are sponsoring Yahoo Sports' Fantasy Football game, which has seen a 263% jump in mobile interactions over the past few years.
By Robert Williams • Sept. 7, 2018 -
Universal Pictures offers first AR experience integrated across Facebook and Messenger
"Jurassic World" virtual dinosaurs will be unlockable both in stores and in homes when the DVD is released later this month.
By Robert Williams • Sept. 7, 2018 -
Gillette Venus partners with female directors for Instagram TV content
The P&G brand selected 10 up-and-coming creators via Fiverr for videos showcasing the importance of a woman's point of view.
By Erica Sweeney • Sept. 7, 2018 -
Celebs customize Wranglers in Jeep's new web series competition
Former NBA player and sports analyst Jalen Rose hosts the six-part show, and fans can vote for their favorite cars online.
By Erica Sweeney • Sept. 7, 2018 -
WSJ: Williams-Sonoma set to launch 3D imaging app
The retailer's new app debuts later this month to help customers visualize how furniture will look in their homes.
By Dan Alaimo • Sept. 6, 2018 -
What happens now that Nike's just done it?
The athletics brand has retained the defiant spirit of its "Just Do It" slogan for 30 years. Now it's turned to the most defiant athlete of the moment, Colin Kaepernick, to be the face of its signature campaign.
By Daphne Howland • Sept. 6, 2018 -
Fox invests $100M in video-game streaming startup Caffeine
The media giant aims to take on Amazon's Twitch in streaming games, esports tournaments and live concerts.
By Robert Williams • Sept. 6, 2018 -
Study: Amazon, Ikea splurged on early back-to-school ads
Overall, retailers' ad spend in July — when early back-to-school efforts kick off — dropped 6%, even as Amazon and Ikea spent 65% more on TV.
By Erica Sweeney • Sept. 6, 2018 -
Crown Royal returns to NFL advertising, extending message around responsible drinking
The whisky maker ran its first regular-season TV ad last year after the league loosened its restrictions on liquor campaigns, which were previously banned.
By Erica Sweeney • Sept. 6, 2018 -
Study: YouTube, Netflix videos slowed by wireless carriers
Verizon and AT&T throttled mobile data speeds most frequently, according to research from Northeastern University and the University of Massachusetts, Amherst.
By Robert Williams • Sept. 5, 2018 -
Harry & David
Harry & David repositions around sharing for year-round connections
Digital video and social media are being leveraged to help the brand drive sales beyond the holiday gift-giving season.
By Chantal Tode • Sept. 5, 2018 -
Ulta revamps branding strategy to focus on diversity in beauty
The retailer's first campaign with McCann spotlights a cast of different ages, ethnicities, sizes and genders, including a male makeup artist.
By Erica Sweeney • Sept. 5, 2018 -
Pepsi charges into football season with experiential Tailgate Tour, video push
Activations include prize giveaways, games and performances by the country music duo Locash, along with meet-and-greets with NFL stars.
By Erica Sweeney • Sept. 5, 2018 -
Guess launches #InMyDenim viral campaign on TikTok
The fashion brand is behind the first promoted hashtag challenge in the U.S. on the short-form video app.
By Robert Williams • Sept. 4, 2018 -
Amazon unveils attribution tool while Kellogg's tests new video ad placement
With the crucial holiday season approaching, Amazon is expanding its ad inventory and adding a tool that competes with what Google already offers.
By Erica Sweeney • Sept. 4, 2018 -
Apple buys AR lens startup Akonia Holographics
The deal is another sign that the tech giant is interested in developing a wearable device that superimposes digital images on the real world.
By Robert Williams • Aug. 31, 2018 -
Facebook compares video consumption habits across its services to help advertisers
In a blog post, the company offered suggestions on creating video campaigns tailored to specific audiences and their viewing habits.
By Erica Sweeney • Aug. 31, 2018
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