Video: Page 123
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Cars.com plays matchmaker with new AI-powered vehicle search platform
The launch is supported by a campaign riffing on ads for dating websites and includes a partnership with Tinder, which the platform emulates.
By Erica Sweeney • Aug. 7, 2018 -
KFC intros Jason Alexander as the 'Family Colonel' in surreal sitcom parody
The former "Seinfeld" star promotes the chain's $20 Fill Up meals in a campaign that starts out cheery and then turns vaguely creepy.
By Erica Sweeney • Aug. 7, 2018 -
Explore the Trendline➔
FreshSplash via Getty Images
TrendlineRetail Marketing
Top stories that underscore the leading influences on retail marketing, including the creator economy, '90s nostalgia and Gen Z.
By Marketing Dive staff -
Study: VR, voice assistants aren't must-haves for in-store shoppers
High-tech features in retail stores aren't important to 48% of consumers, Bazaarvoice found.
By Robert Williams • Aug. 6, 2018 -
Athleta bucks 'girls in sports' stereotypes with back-to-school push
The brand aims to boost girls' confidence and promote sports leadership in its first campaign targeting young teenagers.
By Natalie Koltun • Aug. 6, 2018 -
Jell-O teams with DreamworksTV on animated series for YouTube, Amazon Prime Video
"The Jell-O Wobz" encourages self-esteem and imagination while promoting the marketer's line of edible toys.
By Erica Sweeney • Aug. 3, 2018 -
Column
Campaign Trail: SunnyD shakes things up; Van Heusen grapples with UFC; funeral ads get banned
A sugary beverage maker looks to win back teen tastes, a fashion label suits up fighters and a funeral price comparison site goes head-to-head with the Transport of London in this week's picks.
By Peter Adams , Natalie Koltun , Chris Kelly • Aug. 3, 2018 -
The North Face debuts mile-high pop-up showroom in Italian Alps
The experience, which is only reachable by foot, launches the brand's Pinnacle Project and showcases jackets and backpacks worn by its athlete ambassadors.
By Erica Sweeney • Aug. 2, 2018 -
Study: Amazon led Q1 programmatic ad spend with a 10% share
Three-quarters of tracked brands placed digital ads programmatically in Q1, while 42% placed native ads programmatically — a 10% increase year-over-year.
By Erica Sweeney • Aug. 2, 2018 -
Kylie Jenner debuts AR lipstick filter on Instagram
The feature lets people try on the seven most popular colors from her cosmetics line.
By Robert Williams • Aug. 2, 2018 -
Justin Bridges for Saks Fifth Avenue
Beauty brands stand to gain from virtual advisers
The virtual tools appear to attract customers who are engaged online and shop often.
By Nicole Ault • Aug. 1, 2018 -
South Korean telecom KT tries on mobile AR shopping
AR Market lets shoppers view 360-degree videos of different products on smartphones and tablets.
By Robert Williams • Aug. 1, 2018 -
How Untuckit fine-tuned its TV advertising and cut cost-per-response by 30%
The men's apparel company collapsed its bounce rate and lifted sales using TVSquared's analytics and optimization platform.
By Chris Kelly • Aug. 1, 2018 -
Teens share their dreams in Best Buys' new campaign supporting tech centers initiative
The effort includes videos of teenagers who have attended the retailer's year-round program that teaches tech skills to youth in underserved areas.
By Erica Sweeney • Aug. 1, 2018 -
Movistar
Movistar links smartphone gyroscope to anti-cyberbullying videos
A story is told from two different perspectives depending on which way viewers hold their phone.
By Robert Williams • July 31, 2018 -
Variety: Vivendi axes Studio+ mobile video app
The pending shutdown comes just weeks after Verizon announced it would end its similar go90 service.
By Robert Williams • July 31, 2018 -
Study: Facebook drops off list of most innovative tech brands
Results from a new consumer survey place Amazon, Apple and Google at the top.
By Erica Sweeney • July 31, 2018 -
YouTube tweaks Premium subscription with more free, ad-supported content
While most Premium content can be streamed ad-free, YouTube is opening its paywall slightly to attract more subscribers and potentially more brands.
By Erica Sweeney • July 31, 2018 -
Yujin Kim
Deep DiveHow Big Food drives impulse buys online
Whether it's via Instagram, a manufacturer's direct-to-consumer site or a click-and-collect grocery platform, legacy snack and candy brands are fighting to spark last-minute purchases.
By Emma Liem Beckett • July 30, 2018 -
Aerie mimics UGC to boost authenticity on YouTube
"Cheap and cheerful" formats like tutorials, fit guides or shooting in front of simple fabric backdrops make the branded videos feel more authentic, Gartner L2 found.
By Natalie Koltun • July 30, 2018 -
Domino's delivers pizza with Snapchat AR
After interacting with a branded lens, users could place an order without leaving the app.
By Robert Williams • July 30, 2018 -
Viacom acquires Gen Z-focused digital media company AwesomenessTV
AwesomenessTV currently reaches 158 million unique users and has relationships with brands including Gatorade, Hollister and Invisalign.
By Erica Sweeney • July 30, 2018 -
Opinion
How the music industry can set the tempo for brand experiences
Brands can find inspiration in the direction the music industry has taken in creating memorable omnichannel experiences that keep the rhythm of retail going, writes SET strategist Stefan Tauber.
By Stefan Tauber • July 30, 2018 -
Getty Images
Amazon posts second $2B quarter for ad sales as explosive growth continues
The company is on pace to beat forecasts for how much advertising it will sell this year.
By Chantal Tode • July 27, 2018 -
American Eagle shows off the dance moves of real customers in fall campaign
As part of the effort, the brand also partnered with Universal Music Group and Brands for a content series spotlighting emerging music artists.
By Erica Sweeney • July 27, 2018 -
Burger King debuts higher-priced 'Chick Fries' to illustrate the Pink Tax
Videos capture women customers' frustrated reactions to being charged more for the same menu item, mirroring an effort the brand ran around net neutrality.
By Erica Sweeney • July 27, 2018
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