Campaign Trail: Mailchimp has a ball turning ‘clustomers’ into customers

In-house agency Wink Creative used generative AI to come up with a “circus act” production that shows how the brand wants to be Coinstar for marketers.

By Chris Kelly • Oct. 13, 2023

How Crate & Barrel offshoot CB2 repurposes social content for CTV ads

With viewing time increasingly fragmented, the marketer is testing how to turn its most engaging posts into video ads — automatically.

By Aaron Baar • Oct. 12, 2023

Explore the Trendline➔

Retail Marketing

Top stories that underscore the leading influences on retail marketing, including the creator economy, '90s nostalgia and Gen Z. 

By Marketing Dive staff

The future of shoppable TV ads? It isn’t QR codes

Roku's Senior Director of Ad Innovation Peter Hamilton details four ways to make a powerful shoppable TV ad.

By Peter Hamilton • Oct. 11, 2023

PMG sharpens CTV, OTT expertise with Camelot acquisition

The deal provides PMG with “advanced expertise” in key areas like CTV and follows Camelot’s recent measurement partnership with iSpot.tv.

By Aaron Baar • Oct. 9, 2023

Snapchat courts brands with interactive Halloween series starring creators

Maybelline and Disney+ are among the first to get involved, running ads between content and offering augmented reality experiences. 

By Jessica Deyo • Oct. 9, 2023

Ore-Ida’s first ads in 5 years emphasize consistency in an uncertain world

Developed with agency Johannes Leonardo, “Deliciously Predictable” includes revamped packaging and creative centered on the “excitement of certainty.”

By Peter Adams • Oct. 6, 2023

How Disney is helping brands extend Halloween momentum into the holidays

Brands are rethinking how to approach holiday marketing as consumer behaviors continue to shift, Disney exec John Campbell told Marketing Dive.

By Chris Kelly • Oct. 4, 2023

Netflix global ad president departs after 13 months

The streaming giant has appointed Amy Reinhard, previously VP of studio operations, to the role as it ramps up its monetization bets.

By Peter Adams • Oct. 4, 2023

Lexus aims to reach ‘new modern family’ with TX crossover rollout

The Toyota-owned luxury automaker enlisted a trio of agency partners to craft ads targeted at a diverse range of consumers. 

By Peter Adams • Sept. 28, 2023

Ritz-Carlton artfully depicts guests’ self-enrichment journeys in brand refresh

Developed with longtime agency partner Team One, “Leave Better” pushes against hotel ad tropes and follows the chain’s wide-ranging digital overhaul.

By Peter Adams • Sept. 27, 2023

Grubhub expands Snoop Dogg-starring effort on tail of international success

Extending to the U.S., “Did Somebody Say” generated 4 million views in the first three days of its U.K. premiere.

By Sara Karlovitch • Sept. 26, 2023

Paramount, CBS launch sports creator studio ahead of Super Bowl LVIII

The CBS Sports Creator Studio connects brands with sports influencers and creators for a range of content strategies.

By Aaron Baar • Sept. 25, 2023

Amazon will bring ‘limited’ ads to Prime Video starting in early 2024

The streamer is promising to deliver “meaningfully fewer ads” than rivals, while Prime members can pay extra to avoid them.

By Peter Adams • Sept. 22, 2023

Adidas puts fresh foot forward with global campaign honoring Trefoil icon

A new advertising effort and overhaul of the Trefoil’s visual scheme are meant to herald a “new era” for the embattled sportswear brand.

By Peter Adams • Sept. 21, 2023

Green Giant taps Corn Kid’s enthusiasm for first national campaign in 7 years

Developed with agency GYK Antler, the B&G Foods label’s latest effort doubles down on its work with the viral internet sensation.

By Peter Adams • Sept. 20, 2023

Comscore, iSpot, VideoAmp picked for JIC’s next measurement move

The group says there’s still work to be done but billed the step as a milestone in bringing transparency and more competition to cross-platform measurement.

By Chris Kelly • Sept. 20, 2023

Airbnb’s marketing touts short-term rental benefits amid tighter local restrictions

As New York City tightens the belt on short-term rentals, the disruptor company’s global ad campaign touts its benefits over conventional hotels.

By Aaron Baar • Sept. 18, 2023

Walmart Connect bows Sponsored Video ads to drive holiday inspiration

The format is aimed at driving awareness, consideration and conversions as customers ramp up gift searches for the season.

By Peter Adams • Sept. 15, 2023

Campaign Trail: Samsung unleashes interns on a tablet in metatextual ad

Instead of the usual spec-focused spot, BBH USA parodied the creative process to promote the ​​Galaxy Tab S9 Series.

By Chris Kelly • Sept. 15, 2023

Dunkin’ taps Ben Affleck, Ice Spice to put a name to its new fall drink

An ad promoting the limited-time Ice Spice Munchkins Drink is the first work since the chain formalized its partnership with Affleck’s Artists Equity.

By Jessica Deyo • Sept. 12, 2023

TikTok Shop launches in US

Brands, merchants and creators can sell products directly through shoppable videos and livestream features.

By Nate Delesline III • Sept. 12, 2023

Toyota unifies multicultural, mainstream messaging in multi-agency campaign

The integrated effort features spots from Conill Advertising, InterTrend Communications, Burrell Communications Group and Saatchi & Saatchi.

By Peter Adams • Sept. 12, 2023

Lunchables brings kids’ imaginations to life for Grilled Cheesies debut

Spots revolve around “kid-fueled daydreams” about what’s happening in the microwave when heating the Kraft Heinz brand’s new frozen product.

By Chris Kelly • Sept. 12, 2023

DirecTV extends Travis Kelce tie-up to ‘Sack the Sunday Scaries’

The Spotify-based campaign extension comes as DirecTV faces flak from the NFL over recent ads the league believes are deceptive.

By Jessica Deyo • Sept. 11, 2023

Smirnoff flips a coin for free cocktails as NFL season kicks off

The Diageo brand is running broadcast integrations, digital and social media content and has partnered with FanDuel and Drizly.

By Sara Karlovitch • Sept. 8, 2023