Video: Page 11

  • Boyz II Men for a Chili's ad campaign
    Image attribution tooltip
    Courtesy of Chili's Grill & Bar
    Image attribution tooltip

    Chili’s remixes Baby Back Ribs jingle with Boyz II Men

    The effort leans into ‘90s nostalgia while trying to usher a signature piece of branding into the TikTok era.

    By • Nov. 14, 2023
  • Close up of businessman using a laptop with graphs and charts on a laptop computer.
    Image attribution tooltip
    courtneyk via Getty Images
    Image attribution tooltip

    Trade Desk reports strong Q3 earnings as UID2 continues to gain steam

    Shares still dropped around 30% due to lower Q4 guidance based on advertiser caution resulting from now-resolved strikes.

    By Aaron Baar • Nov. 13, 2023
  • A person pulls items out of one paper shopping bag with handles that is on a table next to four similar bags. Explore the Trendline➔
    Image attribution tooltip
    FreshSplash via Getty Images
    Image attribution tooltip
    Trendline

    Retail Marketing

    Top stories that underscore the leading influences on retail marketing, including the creator economy, '90s nostalgia and Gen Z. 

    By Marketing Dive staff
  • Animated versions of Unilever's cleaning products
    Image attribution tooltip
    Courtesy of Unilever
    Image attribution tooltip

    Unilever spins TikTok soap opera as part of #CleanTok sponsorship

    A new content series features animated versions of home care products as the CPG giant seeks to woo Gen Z viewers who have driven cleaning trends.

    By • Nov. 9, 2023
  • Three women are seen sitting outside on a snowy park bench as part of Amazon's "Joy Ride" 2023 holiday ad.
    Image attribution tooltip
    Permission granted by Amazon
    Image attribution tooltip

    Amazon embraces the joy of friendship for global holiday campaign

    “Joy is shared” will span over a dozen countries and is anchored by a 60-second hero spot soundtracked by a rendition of The Beatles’ “In My Life.”

    By • Nov. 7, 2023
  • Vizio Home Depot campaign on TV
    Image attribution tooltip
    Courtesy of Vizio
    Image attribution tooltip

    Home Depot, Vizio create shoppable content for the holidays

    “Merry & Bright” stars Jordin Sparks and features QR codes that take consumers to a Shop the Look page on the retailer’s website.

    By Aaron Baar • Nov. 2, 2023
  • Coca-Cola Racing Family Legends
    Image attribution tooltip
    Courtesy of Coca-Cola
    Image attribution tooltip

    How Coca-Cola celebrated the 25-year legacy of its NASCAR racing family

    Legends Kyle Petty, Dale Jarrett, Jeff Burton and Bobby Labonte convened for a social content series about their careers and the brand's heritage.

    By • Nov. 2, 2023
  • A gamer holds up a Doritos chip in an ad promoting the brand's crunch-cancellation software
    Image attribution tooltip
    Permission granted by PRNewsfoto/Frito-Lay North America, PepsiCo
    Image attribution tooltip

    Doritos devises AI-powered ‘crunch-cancellation’ tech for gamers

    Built on an analysis of thousands of crunches, the Doritos Silent tool claims to be able to filter out snacking sounds that can disrupt online play.

    By • Nov. 2, 2023
  • Walmart reunites Mean Girls stars
    Image attribution tooltip
    Retrieved from Walmart on November 01, 2023
    Image attribution tooltip

    Walmart reunites ‘Mean Girls’ to boost Black Friday push

    Lindsay Lohan and company recreate scenes from the iconic teen comedy in the first of a series of ads created by a collective of Publicis agencies.

    By • Nov. 1, 2023
  • In this photo illustration, an image of the Google logo is reflected on the eye of a young man on August 09, 2017 in London, England.
    Image attribution tooltip
    Leon Neal / Staff via Getty Images
    Image attribution tooltip

    AI will boost Google but cause a Super Bowl ad fumble in 2024: Forrester

    TikTok and in-game ads will also surge, but deepfake political ads could cause headaches, per the researcher’s latest media and advertising predictions.

    By • Nov. 1, 2023
  • A child sleeps with a dog in a holiday setting for Target's 2023 holiday campaign
    Image attribution tooltip
    Permission granted by Target
    Image attribution tooltip

    Target lights up digital in holiday push that balances sentiment, value

    The return of experiential activations after several years and a 20% increase in digital investments aim to drive home a message around affordability.

    By • Nov. 1, 2023
  • Kim Kardashian announces partnership between NBA and her Skims brand
    Image attribution tooltip
    Courtesy of Skims
    Image attribution tooltip

    Kim Kardashian’s Skims teams with NBA, WNBA after launching men’s line

    Skims will handle creative for any marketing around the partnership, but the brand is also holding discussions with third-party agencies.

    By • Oct. 31, 2023
  • Dolly Parton sits in a rocking chair holding a guitar in a promotional image for Cracker Barrel
    Image attribution tooltip
    Retrieved from Cracker Barrel Old Country Store, Inc. on October 31, 2023
    Image attribution tooltip

    Cracker Barrel ushers in Dolly Parton’s ‘Rockstar’ era to promote rewards

    A partnership touting a loyalty offering that launched in September anticipates the “Jolene” singer’s first rock record and includes custom rocking chairs.

    By • Oct. 31, 2023
  • Disney+ on connected devices
    Image attribution tooltip
    Courtesy of Disney
    Image attribution tooltip

    Disney+ beefs up ad tier with more targeting, measurement features

    The streamer is working with DoubleVerify, iSpot, Kantar and others to provide better campaign performance data, insights and verification.

    By Aaron Baar • Oct. 30, 2023
  • General view of an Amazon logo on June 3, 2021.
    Image attribution tooltip
    Stefano Guidi/Getty Images via Getty Images
    Image attribution tooltip

    Amazon ad sales grow 26% with help from ‘Thursday Night Football,’ machine learning

    The company has “barely scraped the surface” in its efforts to integrate advertising into video, audio and grocery, per CEO Andy Jassy. 

    By • Oct. 27, 2023
  • Meta Platforms CEO Mark Zuckerberg, wearing a gray sweater, puts his hands up during a presentation.
    Image attribution tooltip
    Drew Angerer via Getty Images
    Image attribution tooltip

    Meta revenue surges 23% but volatility could soften advertiser demand

    Bets on AI are paying off, and Reels is now neutral to overall ad revenue — a monetization milestone the company hit earlier than expected.

    By • Oct. 26, 2023
  • The Airheads balloon peaks out from behind trees.
    Image attribution tooltip
    Courtesy of Airheads
    Image attribution tooltip

    Airheads conjures scares with AI-powered film festival

    A.I.rheads Scarefest encourages consumers to create short horror films featuring the candy brand’s balloon mascot.

    By • Oct. 25, 2023
  • Duet AI indemnification, copyright infringement
    Image attribution tooltip
    Justin Sullivan / Staff via Getty Images
    Image attribution tooltip

    Google brushes off ad controversies as search, YouTube regain momentum

    More users are searching for deals ahead of the holidays, with the company angling to help marketers reach price-conscious consumers.

    By • Oct. 25, 2023
  • Four individuals pose together, smiling, as part of JCPenney's "Make Your Holidays Count" campaign imagery.
    Image attribution tooltip
    Permission granted by J.C. Penney
    Image attribution tooltip

    Inside J.C. Penney’s holiday marketing strategy

    On the heels of a new $1 billion turnaround plan, the retailer’s seasonal push includes paid creators, video ads and a “Penney Prepper” challenge.

    By • Oct. 25, 2023
  • A kid drinks a Capri Sun outside during the day
    Image attribution tooltip
    Courtesy of Kraft Heinz
    Image attribution tooltip

    Capri Sun serves ‘epic’ kid moments on Dude Perfect, family-focused platforms

    Keyed in on kids’ and families’ co-viewing and co-listening habits, the campaign is the Kraft Heinz brand’s first major effort since unveiling a new formula.

    By • Oct. 24, 2023
  • Gap imagery for its 2023 holiday marketing campaign. The image features an individual on the left and a pair on the right styled in Gap looks against a dark green background.
    Image attribution tooltip
    Permission granted by Gap
    Image attribution tooltip

    Gap looks to its heritage for ‘Gifted’ holiday marketing campaign

    A diverse cast spanning multiple generations features in a 60-second spot promoting self-expression and individuality.

    By • Oct. 23, 2023
  • VAB CEO Sean Cunningham at Advertising Week New York
    Image attribution tooltip
    Courtesy of AWNewYork
    Image attribution tooltip

    How marketers can be ‘apex shot-callers’ again as ad fraud hits $84B

    In light of recent industry scandals, Video Advertising Bureau CEO Sean Cunningham outlined a plan for brands to push for ad-tech transparency.

    By • Oct. 18, 2023
  • Netflix's Peter Naylor at Advertising Week New York
    Image attribution tooltip
    Courtesy of AWNewYork
    Image attribution tooltip

    Netflix expands advertising opportunities, adds live sports sponsorships

    T-Mobile, Nespresso and Frito-Lay’s Smartfood were revealed as new sponsors for the streamer at Advertising Week New York.

    By • Oct. 17, 2023
  • TikTok's "Out of Phone" ad solution shown on RedBox.
    Image attribution tooltip
    Permission granted by TikTok
    Image attribution tooltip

    TikTok unveils Out of Phone OOH ad solution for brands

    L'Oréal brand CeraVe was one of the first to leverage TikTok content across new placements including billboards, cinemas, kiosks, gas stations and more.

    By Aaron Baar • Oct. 17, 2023
  • poster for Jack in the Box's "Feeding Time" short film
    Image attribution tooltip
    Courtesy of Jack in the Box
    Image attribution tooltip

    Jack in the Box cooks up horror short for Halloween

    “Feeding Time” features a hidden code to encourage use of the brand’s app, giving free tacos to the first 1,000 Jack Pack loyalty members.

    By • Oct. 13, 2023
  • Talenti makes use of Roundel's new shoppable CTV format
    Image attribution tooltip
    Permission granted by Target
    Image attribution tooltip

    How Target is expanding its retail media network as holiday marketing heats up

    Roundel is pushing further into self-service offerings and experimenting with shoppable CTV to grow its footprint at a key juncture for retail media.

    By • Oct. 13, 2023