Video: Page 118
-
Coca-Cola sponsors AR experience for NASCAR playoffs
Smartphone users will have the illusion of stepping through a virtual portal into a 360-degree view of the Monster Energy stock-car racing series.
By Robert Williams • Oct. 5, 2018 -
Del Monte highlights connection to farmers, communities in 'Growers of Good'
The company's first major brand campaign since 2012 was created by new AOR DonerLA and is part of its continued efforts to court millennials.
By Erica Sweeney • Oct. 5, 2018 -
Explore the Trendline➔
FreshSplash via Getty Images
TrendlineRetail Marketing
Top stories that underscore the leading influences on retail marketing, including the creator economy, '90s nostalgia and Gen Z.
By Marketing Dive staff -
Unilever, Nestlé, Diageo, others join new council to 'clean up' digital marketing
Video marketplace Unruly has launched U7, a brand and agency-powered council to focus on the health of the industry.
By Erica Sweeney • Oct. 4, 2018 -
Natalie Koltun / Marketing Dive
Dunkin' brews pop-up tiny home that runs on coffee
By extending the activation to include a vacation sweepstakes and an Airbnb tie-up, the chain aims to drive a stronger brand connection.
By Natalie Black (Koltun) • Oct. 4, 2018 -
The Knot waives $100 fee for photo-sharing app
The Guest app automatically compiles photos and videos that attendees of weddings and events capture with their smartphone cameras.
By Robert Williams • Oct. 4, 2018 -
White Castle, Impossible Foods
White Castle sends Wu-Tang Clan to space for new series promoting Impossible Slider
The partnership with Impossible Foods, maker of a popular plant-based hamburger, includes a retro-styled series that features fan questions.
By Erica Sweeney • Oct. 4, 2018 -
Samsung Ads connects OTT, linear ad inventory for brands
The electronics giant can reach as many as 200 million devices with linear and OTT ad insertions while allowing marketers to adjust campaigns on the fly.
By Robert Williams • Oct. 3, 2018 -
Reebok
Reebok debuts '90s-themed campaign with capsule collection, content series
The brand capitalizes on nostalgia as it relaunches the Aztrek sneaker, which was first released in 1993, with a video series and influencer-created line.
By Erica Sweeney • Oct. 3, 2018 -
Natalie Koltun / Mobile Marketer
How Samsung, Toyota and AB InBev tap into culture to build brand love on Twitter
Marketers use the social platform to transform brand moments into purchase intent as consumers watch less TV, executives said during an Advertising Week panel.
By Natalie Black (Koltun) • Oct. 3, 2018 -
Cheetos' Win What You See expands locally and internationally
PepsiCo talked up the campaign's impact during an earnings call in which executives also said overall ad spend increased 6%.
By Erica Sweeney • Oct. 3, 2018 -
Cotton Inc.'s Fashion Week banner ads on Amazon deliver 5% CTR
Ads linking to a shoppable video of a runway show are part of an effort running through Oct. 11, with early results released Tuesday at the Mobile Marketing Association's Innovate conference.
By Chris Kelly • Oct. 3, 2018 -
National CineMedia debuts AR horrors for moviegoers
Audiences who download the app and go to see PG-13 or R-rated movies this month can participate in the interactive pre-show experience.
By Robert Williams • Oct. 2, 2018 -
Walmart scales product content with new partner program
Partners include Salsify, which will help streamline product content, and Gladson, for content enrichment and rich media.
By Erica Sweeney • Oct. 2, 2018 -
Lean Cuisine, DiGiorno deliver ROI over benchmarks with Twitter ad campaigns
Nestlé executives at Advertising Week discussed how the social network netted their brands the highest return on investment across social channels.
By Chris Kelly • Oct. 2, 2018 -
Natalie Koltun / Industry Dive
Lowe's will test sharing transactional data with Pinterest
Executives said the goal is to better map the customer journey and deliver more relevant content.
By Natalie Black (Koltun) • Oct. 2, 2018 -
Schick Hydro promotes healthy masculinity with 'The Man I Am'
The shaving brand has also partnered with NBA star Kevin Love on a new web series "Locker Room Talk" and will be an official sponsor of the Movember Foundation.
By Erica Sweeney • Oct. 1, 2018 -
YouTube makes video ads more actionable, driving 3.5% CTR for Vodafone
New lower-funnel call-to-action features make it easier for customers to find a movie showtime, download an app, book a trip or watch another brand video.
By Robert Williams • Oct. 1, 2018 -
Hilton taps Anna Kendrick to encourage travelers to book direct
The chain is using humor to highlight its new price match guarantee and loyalty program while positioning its booking experience to compete against online travel agencies.
By Erica Sweeney • Oct. 1, 2018 -
Deep Dive
Will AR bring joy to holiday marketing?
The immersive tech is likely to play a more prominent role this holiday season across advertising, mobile shopping and even in stores.
By Dianna Christe • Oct. 1, 2018 -
WSJ: Havas among ad agencies targeted in federal probe around media-buying practices
The FBI has started issuing subpoenas as part of a months-long investigation looking into the industry-rattling ANA report around transparency from 2016.
By Peter Adams • Sept. 28, 2018 -
Burger King parodies AI in campaign created by 'agency of robots'
With artificial intelligence's role growing in marketing, the fast-food chain and its very real agency David Miami take the results to ridiculous lengths.
By Chantal Tode , Erica Sweeney • Sept. 28, 2018 -
Facebook's new in-stream video ad solutions target most engaged viewers
Facebook is also introducing ThruPlay, which gives advertisers the ability to optimize and pay only for ads watched to completion or for at least 15 seconds.
By Erica Sweeney • Sept. 28, 2018 -
Column
Campaign Trail: Steak-umm's wild rant; Björn Borg swaps drugs for clothes; Aviation Gin takes flight
One brand gets ultra-woke online while another engages in some shady-sounding activity in our editors' picks for the week.
By Peter Adams , Natalie Black (Koltun) , Chris Kelly • Sept. 28, 2018 -
Amazon, Twitch add shopping, enhanced features to 'Thursday Night Football'
Viewers of the live-streamed games on Twitch can chat using customized NFL emoji.
By Robert Williams • Sept. 28, 2018 -
Snapchat expands 3 e-commerce, ad targeting features to all marketers
After the initial test in June, eBay, Guess and Wish boosted engagement rates with their shoppable Collection Ads.
By Robert Williams • Sept. 28, 2018
Previous
