Video: Page 117
-
Fresh Giant Food ad campaign reminds shoppers to savor the little moments
The grocer aims to connect with shoppers during the holidays and into the new year through English- and Spanish-language creative.
By Jessica Dumont • Nov. 9, 2018 -
Column
Campaign Trail: NFL teams with 'Fortnite'; Jennie-O gives families the bird; Air New Zealand's safety remix
Pro football looks to get in on a Gen Z phenomenon, a turkey maker trots out a fowl-mouthed Thanksgiving campaign and an airline's music video fails to take off for some viewers in this week's picks.
By Peter Adams , Natalie Black (Koltun) , Chris Kelly • Nov. 9, 2018 -
Explore the Trendline➔
FreshSplash via Getty Images
TrendlineRetail Marketing
Top stories that underscore the leading influences on retail marketing, including Gen Z, pop culture and generative AI.
By Marketing Dive staff -
Getty
Ad holding companies ramp up support for blockchain
Dentsu is working on applying the tech to programmatic ad fraud, while IPG, Publicis Groupe, Omnicom and GroupM are partnering to launch a blockchain working group.
By Erica Sweeney • Nov. 8, 2018 -
Apple updates Clips video app with fresh Disney content
Filters, stickers and 360-degree animated backgrounds from "The Incredibles 2" and "Coco" arrive as the tech giant seeks to increase services revenue.
By Robert Williams • Nov. 8, 2018 -
Toyota powers hydrogen fuel-cell car with high reach, data-driven approach
Partnerships with Amazon, Hearst and others promise to support efforts to target audiences across a wide range of channels with a high level of precision.
By Erica Sweeney • Nov. 8, 2018 -
Sprite urges fans to 'Get Vocal' about what matters to them via hip-hop platform
The brand worked with a popular producer to create a 60-second beat that fans can download and record their own freestyle over to share on social media.
By Erica Sweeney • Nov. 8, 2018 -
Sephora, Google dive deeper into voice with Home Hub tutorials
Beauty gurus can interact with the experience at home or in 10 stores, where they can also buy the smart device.
By Robert Williams • Nov. 8, 2018 -
6-second ads deliver big mobile viewership, but little emotional punch, study says
"The explosion of short form content caused by the emergence of mobile and erosion of consumer attention have changed the rules of the game," a Mars executive said.
By Robert Williams • Nov. 7, 2018 -
Study: Mobile video starts surpass 50% in Q2 for first time
5G's impending rollout will boost mobile video views further, with its higher bandwidth and decreases in network latency, Ooyala predicts.
By Robert Williams • Nov. 7, 2018 -
Study: 85% of millennials have purchased a product after watching a video
Video was the most memorable form of content for 21% of consumers and 29% of millennials.
By Erica Sweeney • Nov. 7, 2018 -
Major League Soccer nets 10x surge in social following
MLS this year boasts the highest growth in social media among U.S. professional sports leagues.
By Robert Williams • Nov. 7, 2018 -
Macy's creates personalized Instagram gift guides for holiday shoppers
The shoppable carousel ads are part of a social- and mobile-heavy seasonal push that also includes a snow globe on Pinterest filled with hidden gifts.
By Erica Sweeney • Nov. 6, 2018 -
Pixabay
Auto brands lead in adoption of interactive, mobile video ads, study finds
As auto marketers adjust their strategies away from TV, they are leading other verticals when it comes to embracing data-driven video efforts.
By Erica Sweeney • Nov. 5, 2018 -
Carl's Jr. catches 'Famous Stars' for multichannel influencer campaign
The fast-food brand is teaming up with Australian comedian and Instagram star Celeste Barber on the new "Famous Stars, Eating Famous Stars" spots.
By Erica Sweeney • Nov. 5, 2018 -
Adidas powers ComplexCon sneaker drop with AR
Convention attendees could point their smartphone at special signs to activate the sale and pick up their shoes at designated lockers.
By Robert Williams • Nov. 5, 2018 -
AB InBev cozies up to craft brewers in IGTV push
The brewing giant aims to demonstrate how it helps smaller beer makers amid declining sales.
By Robert Williams • Nov. 5, 2018 -
Instagram cashes in on Promote ads for Stories, fresh analytics
New offerings signal that the platform's co-founders' recent exit hasn't slowed down innovation.
By Robert Williams • Nov. 5, 2018 -
Deep Dive
NFL blitz: the many players disrupting football advertising in 2018
A ratings recovery so far this year probably won't stem change driven by sports betting, politics, cord-cutting and even liquor ads.
By Peter Adams • Nov. 5, 2018 -
Walmart brings AR price scanning to mobile app
Shoppers can scan price tags with an iPhone to see product comparisons and customer ratings.
By Robert Williams • Nov. 2, 2018 -
Target unwraps new direction for holiday ads and expands in-store mobile
The retailer is increasing its marketing spend and debuting 20 English-language and 18 Spanish-langue spots that do not include a continuous theme, unlike in previous years.
By Erica Sweeney • Nov. 2, 2018 -
Kia partners with all-female mariachi band to celebrate Latina entrepreneurs
A video series features three Latina entrepreneurs sharing their stories of struggle and success as small business owners.
By Erica Sweeney • Nov. 2, 2018 -
Allbirds
Allbirds invites fans to 'meet' their shoes with interactive experience
The effort highlighting the brand's use of sustainable materials also features humorous videos where people feel compelled to meet their shoes' source.
By Erica Sweeney • Nov. 1, 2018 -
TikTok
TikTok surpasses YouTube, Instagram, Snapchat and Facebook in app rank
The video-sharing platform added 30 million users after rebranding Musical.ly in August.
By Robert Williams • Nov. 1, 2018 -
Disney upgrades 'Ralph Breaks the Internet' with in-theater AR game
Moviegoers who download the Noovie ARcade app can play the game during previews at 1,700 theaters.
By Robert Williams • Nov. 1, 2018 -
Retrieved from Epic Games on July 02, 2018
Casper, Dollar Shave Club among brands capitalizing on the Fortnite craze, study says
Dollar Shave Club's ability to generate nearly 10 million views on its video integrations over three months shows how advertisers can tap into popular media like video games to reach young, engaged audiences.
By Erica Sweeney • Oct. 31, 2018
Previous
