Video: Page 119
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Canadian Mist taps party trick shot specialists for new video series
Each video focuses on the planning and completing of a unique trick shot, such as tossing a playing card so that it slices through garnishes.
By Erica Sweeney • Sept. 28, 2018 -
Report: Amazon mulls building its own ad product for OTT TV
As OTT advertising escalates, video platform Innovid is also introducing a self-service tool for creating scalable connected TV ads to run across platforms.
By Erica Sweeney • Sept. 27, 2018 -
Explore the Trendline➔
FreshSplash via Getty Images
TrendlineRetail Marketing
Top stories that underscore the leading influences on retail marketing, including the creator economy, '90s nostalgia and Gen Z.
By Marketing Dive staff -
Punky Colour and YouCam offer virtual hair color trial, one-tap purchasing
Users can purchase their preferred shade directly from Target and Ulta Beauty.
By Robert Williams • Sept. 27, 2018 -
Liquid-Plumr trends on YouTube with 'Will It Clog?' challenge
The Clorox brand of drain cleaner partnered with YouTube channels Vat19 and HellthyJunkFood on the influencer campaign.
By Robert Williams • Sept. 27, 2018 -
Mastermind Marketing
ExxonMobil's influencer campaign generates 1M engagements
The energy giant partnered with YouTube social influencers to demonstrate its Speedpass+ mobile app.
By Robert Williams • Sept. 27, 2018 -
AT&T revamps ad business with new company Xandr
Existing ad and analytics arms, including advanced TV, AdWorks, ATT.net and AppNexus, sit under the new umbrella company.
By Erica Sweeney • Sept. 26, 2018 -
Courtesy of FabFitFun
FabFitFun unboxes Facebook Live video programming
The show includes product demonstrations, DIY tutorials, games and Q&A sessions.
By Dan Alaimo • Sept. 25, 2018 -
Getty Images
Google expands visual search features with stories, video previews
The tech giant is a late entry in the stories space but could still benefit from the format's popularity among mobile-savvy consumers.
By Robert Williams • Sept. 25, 2018 -
USA Today promotes 'The City' podcast with AR visuals
The narrated experience includes 3D animation, archived photos and sound to immerse listeners in the podcast.
By Robert Williams • Sept. 25, 2018 -
Old Spice taps scruffy NFL brothers to promote new Amazon-exclusive beard products
Jason and Travis Kelce sport their facial hair and senses of humor in a series of social media videos and a downloadable poetry book.
By Erica Sweeney • Sept. 25, 2018 -
OTT ad spending will leap 40% to $2B in 2018, Magna finds
National linear TV ad spend is also projected to grow 1% thanks to loyalty from categories like pharma and food and beverage.
By Erica Sweeney • Sept. 24, 2018 -
Subway's new campaign grilling McDonald's backfires with consumers
An ad depicts the Golden Arches and a high-pitched voice repeating the word "burger" like a racing heart rate monitor, which eventually flatlines.
By Erica Sweeney • Sept. 24, 2018 -
Column
Campaign Trail: Diesel embraces 'Hate Couture'; Ashley Madison parodies Nike's Kaepernick ad
Two marketers make bold plays this week: one by spinning online hate speech into fashion, another by poking fun at an already-contentious topic.
By Natalie Black (Koltun) , Chris Kelly • Sept. 21, 2018 -
US ad spend jumped 5.8% in Q2 and is on pace for a record year, forecast says
The U.S. ad market is projected to exceed $200 billion for the first time in 2018 and expand 6.9% from 2017.
By Erica Sweeney • Sept. 21, 2018 -
Cosmo teams with Macy's, Juicy Couture on print-to-mobile shoppable AR ad
Readers can scan a QR code in the print magazine to virtually sample and purchase makeup.
By Robert Williams • Sept. 21, 2018 -
McDonald's will feature students behind diversity prank in its marketing
Two Filipino Americans who hung a poster in a Texas location after noticing a lack of diversity in the restaurant's images each received $25,000 and offers to be in an upcoming campaign.
By Erica Sweeney • Sept. 21, 2018 -
IDC: AR/VR headset shipments to surge 88% a year until 2022
Smartphones may be the primary way people experience AR for the foreseeable future, while VR adoption will depend on declining headset prices.
By Robert Williams • Sept. 21, 2018 -
Papa John's might win back consumer sentiment, but can it save its business?
Sales and share of the social media conversation were slipping even before a highly publicized fallout with its founder. A new campaign focused on solidarity among franchisees is resonating, but that might not be enough.
By Peter Adams • Sept. 20, 2018 -
Kia, Red Bull build drift car and racer Collette Davis jumps over it
Several 30-second spots, a long-form video and a YouTube series show how the 2019 Kia Forte completed the stunt.
By Erica Sweeney • Sept. 20, 2018 -
YouTube opens gaming section, will shutter standalone app in 2019
Similar to Amazon's Twitch, the YouTube Gaming section of its website groups videos by topic and promotes livestreamers.
By Robert Williams • Sept. 20, 2018 -
40% of millennials prefer watching their favorite TV shows live, study finds
These consumers also experience a range of emotions from TV content, and their favorite shows can influence their purchasing decisions.
By Erica Sweeney • Sept. 20, 2018 -
Kayak app adds luggage-sizing AR, Siri Shortcuts
The travel site's app is one of the first to roll out features supported by Apple's newly released iOS 12.
By Robert Williams • Sept. 20, 2018 -
Perfect365 AR beauty app lets users earn Kin crypto coins
The company looks to introduce cryptocurrencies to an untapped audience of female beauty enthusiasts.
By Robert Williams • Sept. 20, 2018 -
Papa John's spotlights franchisees, eyes new logo in bid to push past founder
Efforts to cut ties with John Schnatter are more concretely manifesting in the company's marketing. Can they win back alienated consumers?
By Peter Adams • Sept. 19, 2018 -
The North Face expands definition of 'exploration' in short films
The videos are part of a new global campaign with the tagline "never stop exploring" that will feature musicians, athletes and activists.
By Erica Sweeney • Sept. 19, 2018
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