Video: Page 119
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John Hazard and Lisa Burdige
ColumnComic Dive: Amazon Attacks
The e-commerce giant has already helped topple big name retailers. With its aggressive moves into advertising, video and voice, who's next?
By John Hazard and Lisa Burdige • Sept. 18, 2018 -
Publicis Groupe's BBH cuts ties with actors' union, WSJ reports
Using union actors in commercials can more than double the production budget, and more marketers are asking agencies during the pitch phase if they are affiliated with the union.
By Erica Sweeney • Sept. 18, 2018 -
Explore the Trendline➔
FreshSplash via Getty Images
TrendlineRetail Marketing
Top stories that underscore the leading influences on retail marketing, including the creator economy, '90s nostalgia and Gen Z.
By Marketing Dive staff -
KFC
KFC lets fans 'adopt' new bear-shaped Colonel in promotion of Hot Honey flavor
The latest iteration of the brand mascot takes the form of a nostalgia-inspired honey bottle, and consumers can enter for a chance to win one of their own.
By Erica Sweeney • Sept. 18, 2018 -
Shopify brings AR shopping to merchants' mobile websites
Small businesses like furniture e-tailer Horne and bike merchant Pure Cycles now offer immersive experiences for shoppers to inspect items before buying.
By Robert Williams • Sept. 18, 2018 -
Volvo drives 35% sales lift with interactive connected TV ads
Viewers on Roku and Samsung devices could explore the inside of a car and receive location-based personalized messages.
By Erica Sweeney • Sept. 18, 2018 -
NFL sidesteps controversy with celeb-starring campaign around touchdown dances
At a time when more advertisers are taking stances on social issues, the league goes for laughs with Andy Garcia and J.B. Smoove.
By Peter Adams • Sept. 17, 2018 -
Twitter puts live broadcasts atop user timelines
The feature makes breaking news, celebrity content and sports videos easier to watch on the platform.
By Robert Williams • Sept. 17, 2018 -
Range Rover, SunTrust are tightly integrated into Hulu's 'The First'
The efforts highlight a few ways brands can partner with streaming services for less-intrusive engagements.
By Erica Sweeney • Sept. 17, 2018 -
YouTube Martin Garrix
Axe kicks off fall push with DJ Martin Garrix body spray, branded music video
As interruptive advertising loses ground, the brand is putting a bigger focus on targeting young guys through music.
By Erica Sweeney • Sept. 17, 2018 -
Old Spice livestreams obstacle course game show 'Foam Zone'
The football-themed program airs today and tomorrow on YouTube, Twitch and Facebook Live.
By Robert Williams • Sept. 17, 2018 -
YouTube Oreo
Oreo spotlights cookie-shaped eyebrows, slo-mo milk dive in new influencer content
The campaign focuses on the idea that "Some People'll Do Anything for an Oreo."
By Erica Sweeney • Sept. 17, 2018 -
Verizon awards new iPhone in Snapchat AR scavenger hunt
The carrier's "Score the iPhone" game is like Pokemon Go, but with a chance to win one of Apple's newest devices.
By Robert Williams • Sept. 14, 2018 -
Nielsen: 90% of African-American consumers own smartphones, 54% are digital natives
Of the 67 million Twitter users, 28% are African-American, and 9.3 million embrace Black Twitter.
By Erica Sweeney • Sept. 14, 2018 -
L'Oréal Paris tries on web-based AR makeup sampling
This is one of the first indications that the cosmetics giant is expanding the use of AR technology developed by Modiface after acquiring the startup in March.
By Robert Williams • Sept. 14, 2018 -
Google rolls out video for Showcase ads, shoppable images ahead of holidays
The new features aim to help marketers expand their reach during the holiday shopping season, when 61% of consumers say they're open to buying from new retailers.
By Erica Sweeney • Sept. 13, 2018 -
'Deadpool 2' resurrects Blockbuster with London pop-up
Visitors with a Blockbuster membership card will receive a limited-edition VHS case with a film download code.
By Erica Sweeney • Sept. 13, 2018 -
Apple brings advanced tech to more users with iPhone X refresh
Larger screens, better cameras and cutting-edge tech like Face ID and AR could be a boon for app developers.
By Chris Kelly • Sept. 13, 2018 -
Hyundai sees 33% jump in brand awareness with YouTube's vertical video ads
The newly launched format fills up a mobile screen in the video app, similar to what Snapchat and Instagram already offer.
By Robert Williams • Sept. 13, 2018 -
Shoclef app puts social spin on personal shopper trend
People can watch livestreams of personal shoppers as they browse and demonstrate products in stores.
By Dan O'Shea • Sept. 13, 2018 -
Traditional brands manage loyalty gains through focus on emotional connections, study says
While digital brands still top the Brand Keys Loyalty Leaders list, non-digital brands moved up an average of 11 positions.
By Erica Sweeney • Sept. 12, 2018 -
Physicians Formula
Physicians Formula samples AR banner ads for makeup try-ons
Users can buy the virtually sampled products directly from the ad, which runs on SheKnows Media and through October.
By Robert Williams • Sept. 12, 2018 -
Facebook unwraps holiday-themed overlays, video templates and personalized storefronts
Two unnamed major retailers increased their returns on ad spend by 40% after testing the new overlays, the social giant said.
By Erica Sweeney • Sept. 12, 2018 -
John Hazard and Lisa Burdige
ColumnComic Dive: Nike's Risky Business
The athletic apparel brand has seen success by taking controversy in stride and standing by ambassadors like Serena Williams and Colin Kaepernick.
By John Hazard and Lisa Burdige • Sept. 11, 2018 -
Heineken tracks story behind new H41 beer with Nat Geo
A three-minute mini-documentary details the discovery of a rare wild yeast from Patagonia, which is the main ingredient in the brew.
By Erica Sweeney • Sept. 11, 2018 -
Hennessy taps Ridley Scott for 'epic visual journey' promoting new luxury cognac
The iconic director's first commercial in 15 years will be supported by a series of immersive 3D ads that convey each of the spirit's flavor notes.
By Erica Sweeney • Sept. 11, 2018
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