Video: Page 116
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90% of advanced TV cross-screen campaigns see online sales lift, analysis finds
The 4INFO analysis tries to make a case for why marketers should coordinate linear TV, advanced TV and digital campaigns.
By Erica Sweeney • Oct. 12, 2018 -
Allstate's app adds AR tool to ease emergency planning
The feature is an innovative use of immersive tech that could drive policy holders to use Allstate's app to prepare for a house fire.
By Robert Williams • Oct. 12, 2018 -
Explore the Trendline➔
FreshSplash via Getty Images
TrendlineRetail Marketing
Top stories that underscore the leading influences on retail marketing, including the creator economy, '90s nostalgia and Gen Z.
By Marketing Dive staff -
Walmart will develop interactive shows in new joint venture
The partnership with Eko includes plans for original content like cooking shows and toy catalogs, where viewers can participate in and shape the stories.
By Erica Sweeney • Oct. 12, 2018 -
Column
Campaign Trail: M&M's Halloween haunt; Carl's Jr. stumps for 'condimeat'; a legendary beer campaign
Not-so-spooky TV spots, an odd online petition and a storytelling push that blends experiential and social make our editors' picks for the week.
By Peter Adams , Chantal Tode , Natalie Koltun • Oct. 12, 2018 -
Less than half of advertisers are confident in data-driven insights, study says
While marketers agree that blending short- and long-term measures is best for determining ROI, 40% still focus mainly on short-term sales.
By Erica Sweeney • Oct. 11, 2018 -
Wayfair launches AR home design app for Magic Leap headset
Shoppers can visualize how furniture might look in their home and view professionally designed rooms for inspiration.
By Robert Williams • Oct. 11, 2018 -
Snapchat debuts 12 original shows with AR 'portals'
"Snap Originals" let viewers step inside scenes using augmented reality.
By Robert Williams • Oct. 11, 2018 -
Deep Dive
4 takeaways on video from Advertising Week
The challenges and opportunities spurred by a changing landscape were top of mind for executives that descended on New York earlier this month.
By Natalie Koltun , Chris Kelly • Oct. 10, 2018 -
Facebook dominates video ad spend with 25% share, eMarketer finds
Overall, spending on online video ads is forecast to grow 30% this year for a total of $27.82 billion.
By Robert Williams • Oct. 10, 2018 -
NFL scores $280M in ad spend over opening weekend, analysis finds
The number of companies advertising with the league increased by 22% compared to the same period in 2017.
By Erica Sweeney • Oct. 10, 2018 -
Smirnoff promotes non-GMO push with celebrity lineup
The continuation of the "Welcome to the Fun%" campaign features Ted Danson, Jenna Fischer, Jonathan Van Ness and a pop-up corn maze.
By Erica Sweeney • Oct. 10, 2018 -
Honey Bunches of Oats brings back retired spokesperson in cross-channel rhyming campaign
"Rhymes with Delicious" includes several TV spots, along with content tailored for social media and internet radio.
By Erica Sweeney • Oct. 10, 2018 -
TravelNevada's 360-degree video ad scores high engagement
The state's "Don't Fence Me In" campaign saw CTR nearly seven times higher than the industry average.
By Robert Williams • Oct. 10, 2018 -
73% of video streamers have watched ad-supported OTT, IAB reports
The largest segment of viewers are 18 to 34 years old with incomes exceeding $75,000 a year, and they are also more likely to try new brands.
By Erica Sweeney • Oct. 10, 2018 -
Report: Walmart's Vudu plans new shoppable video ad format
The streaming platform also partnered with MGM for original content that will appear on its free, ad-supported Movies On Us service.
By Erica Sweeney • Oct. 9, 2018 -
Pom Wonderful's 'Worry Monsters' break 4th wall to taunt YouTube viewers
The skippable pre-roll video is part of the brand's new multimillion-dollar, multi-year campaign, which was developed in-house and urges consumers to worry less.
By Erica Sweeney • Oct. 9, 2018 -
Opinion
Marketers, take note of Netflix's move into interactive video
This type of storytelling transforms content into a lean-forward experience, though the promise of interactivity carries its own challenges, SundaySky's Guy Atzmon writes.
By Guy Atzmon • Oct. 8, 2018 -
Luxury furniture brand Artemest debuts AR app
Mobile users can preview how items might look in their home before making a purchase.
By Robert Williams • Oct. 8, 2018 -
NBCU app lets viewers win rewards for streaming shows
People can redeem accrued points at retailers like Amazon, Target and Walmart.
By Robert Williams • Oct. 8, 2018 -
NFL viewership jumps 65% on digital platforms, says league
The number of audiences streaming on mobile phones alone has increased 147% compared to last year, according to a new report.
By Erica Sweeney • Oct. 8, 2018 -
Study: 67% of OTT app users 'churn' in the first two weeks
The apps have an average retention rate of 41.8% for users after seven days, and 43% of apps are abandoned one month after download.
By Erica Sweeney • Oct. 5, 2018 -
Report: Disney invests in HQ Trivia's parent company
The investment in Intermedia Labs comes as the media giant looks to expand its presence in mobile platforms.
By Robert Williams • Oct. 5, 2018 -
Coca-Cola sponsors AR experience for NASCAR playoffs
Smartphone users will have the illusion of stepping through a virtual portal into a 360-degree view of the Monster Energy stock-car racing series.
By Robert Williams • Oct. 5, 2018 -
Del Monte highlights connection to farmers, communities in 'Growers of Good'
The company's first major brand campaign since 2012 was created by new AOR DonerLA and is part of its continued efforts to court millennials.
By Erica Sweeney • Oct. 5, 2018 -
Unilever, Nestlé, Diageo, others join new council to 'clean up' digital marketing
Video marketplace Unruly has launched U7, a brand and agency-powered council to focus on the health of the industry.
By Erica Sweeney • Oct. 4, 2018
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