Video: Page 116
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Study: 64% of marketers plan to boost digital budgets 'marginally' in 2019
Just 24% plan to increase budgets significantly, according to findings of a new survey by Ascend2.
By Erica Sweeney • Oct. 22, 2018 -
Chipotle ties TV ad buy on Turner to a guaranteed sales lift
The impact of the campaign across Turner programming will be guaranteed based on a sales lift from the viewers exposed to the ads compared to those who weren't.
By Erica Sweeney • Oct. 22, 2018 -
Explore the Trendline➔
FreshSplash via Getty Images
TrendlineRetail Marketing
Top stories that underscore the leading influences on retail marketing, including the creator economy, '90s nostalgia and Gen Z.
By Marketing Dive staff -
Foot Locker transforms Nike sneaker drop into AR treasure hunt
Fans who unlocked geotargeted clues around Los Angeles won early access to the LeBron 16 King "Court Purple" shoes.
By Robert Williams • Oct. 22, 2018 -
Reese's, K9 Advantix top YouTube's 6-second ad leaderboard
Most of the spots were created specifically for the short format, while the 2017 list was comprised of longer ads shortened into "bumper ads."
By Robert Williams • Oct. 22, 2018 -
Ford taps Bryan Cranston for new campaign betting on brand loyalists
The work is the automaker's first with Wieden+Kennedy, and looks to deepen existing customer relationship through offerings like new loyalty rewards via the FordPass mobile app.
By Erica Sweeney • Oct. 21, 2018 -
Study: 52% of Gen Z males prefer nontraditional sports
The cohort reports being frustrated that traditional sports are overloaded with marketing messages.
By Erica Sweeney • Oct. 19, 2018 -
EMarketer: Mobile ad spend set to trump all traditional media by 2020
Ad dollars will follow audiences that are abandoning cable TV in favor of mobile streaming alternatives.
By Robert Williams • Oct. 19, 2018 -
Kellogg mixes cereal brands 'All Together' for GLAAD partnership
The boxes nod to inclusivity and will be available at the brand's New York City Café, with proceeds going to GLAAD.
By Erica Sweeney • Oct. 19, 2018 -
Subway drafts NBA players for trivia challenge on Instagram
Los Angeles Clippers' Boban Marjanović and Tobias Harris hosted the first weekly match that aims to boost the sandwich chain's loyalty program.
By Robert Williams • Oct. 19, 2018 -
Adidas
Adidas drops new shoe in Instagram Stories music video
The video for the shoe line aims to reach a mobile audience of early adopters of fresh styles and trends.
By Robert Williams • Oct. 19, 2018 -
M Booth agency
Jägermeister's AR Tarot deck serves Snapchatters their 'cocktail fate'
Scanning a Snapcode on branded bottles in bars or stores unlocks the "Divine the Darke" experience.
By Robert Williams • Oct. 19, 2018 -
Column
Campaign Trail: Booking.com's spooky sleepover; Clooney's Nespresso quest; Gillette 3D prints razors
A travel site recreates the Alcatraz prisoner experience for Halloween, while a coffee maker launches its largest campaign to date and a P&G brand tries to sharpen product personalization.
By Peter Adams , Natalie Black (Koltun) , Chris Kelly • Oct. 19, 2018 -
MTV
MTV's 'The Real World' gets second life on Facebook Watch
The reboot is Facebook's latest move to build out its video streaming service with original programming.
By Robert Williams • Oct. 18, 2018 -
YouTube advertisers can now target audiences watching on TV screens
Ads for YouTube videos viewed on TV drove an average lift of 47% in ad recall and 35% in purchase intent, according to Ipsos Lab Experiments data.
By Erica Sweeney • Oct. 18, 2018 -
Burger King concocts Halloween sandwich that's 'clinically proven' to create nightmares
The brand conducted a sleep study to prove the Nightmare King stirs up bad dreams, and captured the research in found footage-style video.
By Erica Sweeney • Oct. 18, 2018 -
John Hazard and Lisa Burdige
Facebook denies fresh claims that it sat on faulty video metrics info
The social network knew about viewability errors for more than a year before publicly copping to them in the fall of 2016, according to new allegations in an ongoing California lawsuit.
By Peter Adams • Oct. 17, 2018 -
Retailers' digital ad spend to reach nearly $6B from Black Friday to Cyber Monday, survey says
During the shopping holidays, retailers plan to direct 35% of their spend to Google search and display, 18% to Facebook and 15% to Amazon.
By Erica Sweeney • Oct. 17, 2018 -
Capri Sun unveils 'The Together Table' to drive awareness of bullying
The Kraft Heinz brand is partnering with No Bully to encourage students to take the pledge to #SitTogether.
By Erica Sweeney • Oct. 17, 2018 -
Comcast livestreams 'paranormal investigation' on Twitter to promote Wi-Fi
"Project Dead Zone" asked Twitter users to help a team of faux investigators navigate a haunted mansion ahead of Halloween.
By Robert Williams • Oct. 17, 2018 -
CVS unveils 360-degree ad for new 'shop in shop' beauty space
Clickable hotspots in the immersive video link to more information about BeautyIRL's offerings.
By Robert Williams • Oct. 16, 2018 -
Welch's targets Gen X men with gritty 'Tough as Grapes' campaign
The brand adjusts for a different audience than kids and moms after research showed 59% of Gen X men said they were a primary grocery shopper.
By Erica Sweeney • Oct. 16, 2018 -
L'Oréal Paris tackles going gray with new web series starring Helen Mirren
"The Roots Family" premiered this week on the brand's YouTube channel and focuses on multiple ambassadors who span generations in the fictional family.
By Erica Sweeney • Oct. 16, 2018 -
Just For Men aims to redefine men's grooming with 'Be The Better Man'
The multichannel campaign and brand refresh are part of a growing trend where male-centered marketers are challenging traditional definitions of masculinity.
By Erica Sweeney • Oct. 15, 2018 -
Degree hosts pop-up dance classes in new wellness-focused campaign
The partnership with DanceOn includes in-person and virtual dance classes, social media content and an "ultimate" dance sweepstakes.
By Erica Sweeney • Oct. 15, 2018 -
Reese's #NotSorry ads drive conversation, purchase intent ahead of Halloween, analysis says
More people seeing the ads and talking about the brand are contributing to a rise in purchase consideration.
By Erica Sweeney • Oct. 15, 2018
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