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Under Armour laces up influencer-hosted IGTV series
"UA Icon Creator Collabs" combines sneakerhead culture with the art world in long-form videos.
By Robert Williams • Nov. 28, 2018 -
Hollywood Reporter: YouTube to scale back originals, double down on ad-supported video
The platform will soon stop distinguishing between ad-supported and ad-free programming and is working on deals to let viewers watch original shows without paying.
By Erica Sweeney • Nov. 28, 2018 -
Explore the Trendline➔
FreshSplash via Getty Images
TrendlineRetail Marketing
Top stories that underscore the leading influences on retail marketing, including the creator economy, '90s nostalgia and Gen Z.
By Marketing Dive staff -
Nike / Instagram
Nike tugs on heartstrings with 'My Crazy Dream' IGTV series
Videos that inspire viewers could spur positive brand associations and resonate better on the Instagram platform than overt product ads.
By Natalie Black (Koltun) , Robert Williams • Nov. 27, 2018 -
Sony swings into mobile web AR with 'Spider-Verse' experience
Smartphone users can enter Spider-Man's world without having to download an app.
By Robert Williams • Nov. 27, 2018 -
LaFORCE for Hardee's
Hardee's wants Tinder users to swipe right for chicken tender deal
As the chain sets a marketing path separate from sibling brand Carl's Jr., it also leans on celebrities in new ads around the quality of its food.
By Erica Sweeney • Nov. 27, 2018 -
CNBC: Facebook Watch adjusts focus to older audiences as millennials, teens prove elusive
The ostensible YouTube competitor hasn't gained legs with advertisers either, and Facebook is now reportedly in talks with multiple media companies about content targeting an older crowd.
By Erica Sweeney • Nov. 27, 2018 -
Aquaman dives into Roblox gaming platform in Warner Bros. tie-up
The online game, which is popular with teens, created an immersive experience based on the upcoming DC comics adaption.
By Erica Sweeney • Nov. 27, 2018 -
YouTube readies 'ad pods' to show 2 commercials in a row
Google created the format after research found that fewer ad interruptions correlated with higher engagement and less content abandonment.
By Robert Williams • Nov. 26, 2018 -
Sports streaming platform DAZN plans new integrated ad model, WSJ reports
Instead of the repetitive ads that run on TV broadcasts, the service will focus on sponsored content and product placement for advertisers.
By Erica Sweeney • Nov. 26, 2018 -
The Macallan takes flight with first-ever global ad campaign
The Scotch whisky brand's "Make The Call" includes a 90-second film and will launch across television, cinema and digital channels.
By Erica Sweeney • Nov. 26, 2018 -
Cheddar: Snap reboots Spectacles with AR effects
Despite disappointing sales of the headset, the company appears undeterred in its long-term goal of expanding AR imagery beyond the confines of a small screen.
By Robert Williams • Nov. 26, 2018 -
Deep Dive
Relive the year's 6 biggest brand fails — they carry important lessons for marketers
From Cambridge Analytica to Papa John's founder fallout, corporate missteps captured public attention and heaps of criticism in a year when the lines between brand and politics continued to blur.
By Peter Adams • Nov. 26, 2018 -
KLM's travel VR series showcases faraway destinations
Celebrity chef Kiran Jethwa provides a guided tour of Thailand and Hawaii in immersive video episodes.
By Robert Williams • Nov. 21, 2018 -
Amazon starts taking 30% of Fire TV ad sales, Ad Age reports
Previously, Amazon let publishers sell their own ads and take all the money, but the company updated its terms of service in September.
By Erica Sweeney • Nov. 21, 2018 -
Facebook Lego Movie
YouTube to stream 'The Lego Movie' within trailer ad for upcoming sequel
In a new ad opportunity on the platform, anyone viewing the trailer for the new Lego movie on Nov. 23 can screen the full-length original film.
By Erica Sweeney • Nov. 21, 2018 -
Fabric Media for DSW
DSW cashes in on AR 'smile meter' for Black Friday
A full-screen ad asks mobile users to smile at their smartphone camera to measure their happy expressions and deliver a discount.
By Robert Williams • Nov. 21, 2018 -
Column
Campaign Trail: Michelob's turkey trot; PETA grills Butterball; Yellow Tail hops on UGC trend
A very special Thanksgiving edition has our editors examining a health-focused holiday push, a scathing critique of a poultry maker and one brand getting started early on the Super Bowl.
By Peter Adams , Natalie Black (Koltun) , Chris Kelly • Nov. 21, 2018 -
Snap opens certification program for AR creators
Lens development was once limited to its in-house agency, but the company has gradually opened the platform to brands and agencies.
By Robert Williams • Nov. 20, 2018 -
Travel + Leisure magazine debuts local-focused show on IGTV
This is the first of 10 that magazine publisher Meredith will develop for the platform.
By Robert Williams • Nov. 20, 2018 -
John Hazard and Lisa Burdige
ColumnComic Dive: Half-Baked Thanksgiving Turkeys
This holiday season, poultry producers are stuffing their campaigns with QR codes, emoji and voice activations — but no fresh ideas.
By John Hazard and Lisa Burdige • Nov. 20, 2018 -
Secret demands equal pay for women in star-studded music video
The P&G brand teamed with Ladies Get Paid and co-working space The Wing to provide women with resources like a downloadable toolkit and workshops.
By Erica Sweeney • Nov. 20, 2018 -
Deep Dive
Will brands make Gen Z's naughty or nice list?
Gen Z defies easy categorization, but that's unlikely to deter marketers from trying to engage these influential consumers during the crucial shopping season.
By Jacqueline Renfrow • Nov. 19, 2018 -
YouCam Makeup blends AI, AR for Beauty 3.0
Perfect Corp. released the next generation of the app with a promise to provide more personalized and accurate virtual try-ons.
By Dan Alaimo • Nov. 19, 2018 -
Amazon sees 22% jump in 'Thursday Night Football' viewership, MediaPost reports
The tech giant differentiates the Fox TV broadcasts it simulcasts on Prime and Twitch with alternate audio and interactive features.
By Erica Sweeney • Nov. 19, 2018 -
YouTube premieres free, ad-supported Hollywood film streaming
The platform serves ads in movies like "Rocky" and "The Terminator" from its usual pool of advertising demand.
By Erica Sweeney • Nov. 19, 2018
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