Comic Dive: Unusual Suspects

Alcohol brands have brought augmented reality, scavenger hunts, Hollywood-style commercials and more to their marketing. Do consumers know what they're selling anymore?

By John Hazard and Lisa Burdige • Dec. 4, 2018

Influencer marketing is the least effective way to boost SEO, study says

Interactive content, infographics and videos dwarfed influencer posts as sources of social shares, Kaizen found.

By Robert Williams • Dec. 4, 2018

Explore the Trendline➔

Retail Marketing

Top stories that underscore the leading influences on retail marketing, including the creator economy, '90s nostalgia and Gen Z. 

By Marketing Dive staff

Bacardi promotes premium line in new short film directed by Michael B. Jordan

The omnichannel campaign, which shares the brand's origin story, will run across connected TV, social media, out-of-home and more.

By Erica Sweeney • Dec. 4, 2018

Lane Bryant, Cacique champion women of all sizes in rebuke of Victoria's Secret

The inclusive campaign launched just before Victoria's Secret's annual fashion show, which faces renewed backlash following the CMO's offensive comments last month.

By Erica Sweeney • Dec. 3, 2018

IAB Tech Lab makes app-ads.txt available for implementation during beta testing

The goal for the new protocol is to increase available digital ad inventory for mobile apps, including over-the-top video apps, while reducing fraud. 

By Robert Williams • Dec. 3, 2018

Technology of the Year: Adidas' 'Here to Create Legend'

In an impressive sprint for the Boston Marathon, Adidas used innovative technology to deliver personalized videos to 30,000 runners — all within hours of their crossing the finish line.​

By Peter Adams • Dec. 3, 2018

Deal of the Year: IPG buys Acxiom Marketing Solutions

The $2.3 billion purchase marks a win-win, sharpening IPG's specialization in the crucial field of data while letting the Acxiom unit more deeply collaborate with the ad giant's client roster.

By Peter Adams • Dec. 3, 2018

Disruptor of the Year: Burger King

After scoring one of 2017's top campaigns, Burger King continues its "hackvertist" approach to rack up earned media — and sales growth.

By Chris Kelly • Dec. 3, 2018

Campaign of the Year: Amazon's 'Jurassic World' delivery

The mega-delivery stunt drew buzz for a film premiere and illustrated how co-branding could become more of a mainstay in future omnichannel efforts.

By Natalie Black (Koltun) • Dec. 3, 2018

Disruptor of the Year: Amazon Go

Once the novelty around cashierless stores fizzles, will Go's "just walk out" model become the new gold standard for brick-and-mortar retail?

By Natalie Black (Koltun) • Dec. 3, 2018

The Mobile Marketer Awards for 2018

The awards recognize the industry's top disruptors and innovators. These executives, companies, trends and breakthroughs are transforming the industry and shaping the future.

By Mobile Marketer Team • Dec. 3, 2018

Deal of the Year: L'Oréal buys Modiface

The beauty brand scooped up the go-to solution, catapulting itself to the head of the pack when it comes to leveraging AR — and forcing competitors to use other, less-vetted tech.

By Chris Kelly • Dec. 3, 2018

Campaign of the Year: Michael Kors' AR ads on Facebook

The luxury brand's move is a strong indicator that AR ads can pull in deep-pocketed marketers looking to reach mobile users at scale.

By Chris Kelly • Dec. 3, 2018

Maxwell House's labor-focused campaign drives purchase intent, ad awareness, analysis finds

Since the campaign's launch around Labor Day, brand awareness jumped six percentage points while purchase consideration rose from 17% to 22%.

By Erica Sweeney • Nov. 30, 2018

Captain Morgan hosts holiday contest on Instagram

Actor Adam Devine will "crash" the house party of one lucky winner.

By Robert Williams • Nov. 30, 2018

ModiFace transforms AR beauty tool into virtual nail salon

L'Oréal's latest acquisition is extending the uses for immersive mobile tech in the fiercely competitive beauty space.

By Robert Williams • Nov. 30, 2018

Payless entices influencers with fake luxury boutique

Attendees offered up to $640 for discount shoes, but rather than pocket the extra cash, the retailer captured influencers' shocked reactions for ads. 

By Erica Sweeney • Nov. 30, 2018

Universal AR app lets movie fans recreate 'Welcome to Marwen' scene

The app is reportedly the first time a movie scene has been recreated in 3D augmented reality for mobile users.

By Robert Williams • Nov. 30, 2018

Campaign Trail: Spotify shoots for holiday 3-peat; Stonyfield nods to 'Parks & Rec'; 'Viva La Vulva'

The streaming platform unwraps more data-driven billboards, while a yogurt maker fights against soccer fields sprayed with pesticides and a feminine-care brand gets provocative. 

By Peter Adams , Natalie Black (Koltun) , Chris Kelly • Nov. 30, 2018

BMW drives in the straightest line possible across the country for auto show stunt

To promote its new X5 model, the brand traveled through 11 states and covered more than 3,000 miles to arrive at the LA Auto Show. 

By Erica Sweeney • Nov. 30, 2018

Stella Artois debuts 'robot bartender' that serves drinks, cleans up after itself

Bartending Automatic Robotic Technology, or B.A.R.T., turns a robot vacuum into an autonomous bar cart for the AB InBev beer.

By Erica Sweeney • Nov. 29, 2018

Terra turns veggie chips into paints, delivering 16x higher engagement rate on Instagram

High engagement rates for the effort across Instagram and Facebook show the efficacy of creative that reinforces a brand's identity while also matching the style of user-generated content.

By Chris Kelly • Nov. 29, 2018

Unilever's Lynx spins Snapchat ad views into charitable donations

The CPG giant will donate to anti-bullying organization Ditch the Label every time a viewer swipes up on the video ad.

By Robert Williams • Nov. 29, 2018

NFL sees 19% drop in ad revenue for September-October, study finds

A fumble for the league came amid flat performance for linear TV broadly, with broadcast revenue dropping 7%.

By Erica Sweeney • Nov. 28, 2018

Disney partners with Google for cross-channel video advertising strategy

The entertainment brand ended its relationship with Comcast's FreeWheel and will use Google Ad Manager as its core ad tech platform to serve ads across the web, mobile apps and connected TV.

By Erica Sweeney • Nov. 28, 2018