Video: Page 113
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Sequencing video ads lifts recall 118%, Google finds
20th Century Fox ran a series of ads cut in different ways for "The Greatest Showman" and saw awareness and consideration lifts that were five times stronger than for other trailer campaigns.
By Erica Sweeney • Nov. 19, 2018 -
3 trends that bring holiday video marketing into focus
Marketers will take some of the biggest video trends to the next level as the holiday shopping season kicks off and digital video consumption grows.
By Dianna Christe • Nov. 19, 2018 -
Explore the Trendline➔
FreshSplash via Getty Images
TrendlineRetail Marketing
Top stories that underscore the leading influences on retail marketing, including the creator economy, '90s nostalgia and Gen Z.
By Marketing Dive staff -
Office Depot's 'Elf Yourself' lands on Facebook with AR filter
The office supplies chain is rolling out the first holiday-themed AR ad on Facebook.
By Robert Williams • Nov. 16, 2018 -
Knorr sponsors interactive Food Network show on Twitter
Viewers vote in polls on the social media platform to decide which ingredients to include in the livestream's one-pot recipes.
By Robert Williams • Nov. 16, 2018 -
Instagram courts holiday shoppers with 3 fresh features
Athleisure brand Outdoor Voices is testing one of the tools to let fans tap a video and see promoted products.
By Robert Williams • Nov. 16, 2018 -
KFC steps into streetwear with collection from famed Japanese designer Nigo
Gear for the "fashionable, finger lickin' hypebeasts of the world" will be available at a New York pop-up on Nov. 16, where the founder of A Bathing Ape will make an appearance.
By Erica Sweeney • Nov. 15, 2018 -
Baked goods brand Bauducco mixes influencers, OOH for holiday campaign
The brand took over a 4,000-square-foot digital display in Times Square that shows messages shared by influencers and passersby in real time.
By Erica Sweeney • Nov. 15, 2018 -
Curate Mobile acquires Juice Mobile to bridge branding with ad performance
The agreement comes as the mobile adtech industry consolidates, with several high-profile deals being announced in the past year.
By Robert Williams • Nov. 14, 2018 -
SodaStream
SodaStream mimics iconic Coke ad while stressing plastic pollution problem
The latest campaign from the do-it-yourself seltzer brand, which PepsiCo is buying for $3.2 billion, echoes Coca-Cola's 1971 "Hilltop" ad but with people standing on a mound of empty plastic bottles.
By Erica Sweeney • Nov. 14, 2018 -
Skyy Vodka taps John Cena for 'Proudly American' campaign
The campaign celebrates inclusivity and includes a parody video that already has more than one million views on the WWE star's Twitter account.
By Erica Sweeney • Nov. 14, 2018 -
Waffle House celebrates popular jukebox jams with Facebook Live awards show
The chain is working with digital jukebox provider TouchTunes on the broadcast, with scheduled appearances by Chris Stapleton, Imagine Dragons and Shinedown.
By Erica Sweeney • Nov. 14, 2018 -
Ad holding companies cleared in DOJ investigation into production practices
WPP, IPG, Omnicom, Publicis and MDC Partners were subpoenaed over allegations of "bid rigging," which refers to contract manipulations used to drive production work to their in-house teams.
By Erica Sweeney • Nov. 14, 2018 -
IAB: Digital ad spend on pace to hit $100B for first time in 2018
Nearly two-thirds of the $49.5 billion spent in the first half of this year went to mobile.
By Natalie Black (Koltun) • Nov. 13, 2018 -
Hotels.com docuseries follows 'Queer Eye' star on comedy tour
The four-episode series chronicles Jonathan Van Ness' 10-night tour across the country.
By Erica Sweeney • Nov. 13, 2018 -
John Hazard and Lisa Burdige
ColumnComic Dive: NFL Blitzed
Will an NFL ratings recovery survive change driven by sports betting, politics, cord-cutting and liquor ads?
By John Hazard and Lisa Burdige • Nov. 13, 2018 -
'Vote Every Day' campaign from 25 brands urges support for cause-driven companies
Ben & Jerry's, Patagonia, Athleta and other brands are certified by B Corps as meeting certain environmental and social standards, letting consumers know they can support the issues they care about with their wallets.
By Erica Sweeney • Nov. 13, 2018 -
Tenth Street Hats sees 74.3% engagement jump with shoppable AR try-ons
Web-powered immersive features remove friction in the shopping journey, letting people virtually sample products without having to download an app.
By Robert Williams • Nov. 12, 2018 -
James Patterson teases new novel on Facebook Messenger
Readers can interact with a chatbot to review clues in security footage, police interviews and phone recordings ahead of the book's February release.
By Robert Williams • Nov. 12, 2018 -
GOAT sneaker shop kicks up AR, location-based marketing for Black Friday
People can earn extra raffle tickets by visiting places that are significant to sneaker culture and sharing virtual objects on social media.
By Robert Williams • Nov. 12, 2018 -
KFC's Colonel Sanders gets sappy in love song videos co-starring Mrs. Butterworth
Parodies of "(I've Had) the Time of My Life" and "The Power of Love" promote the limited-edition pairing of chicken and waffles.
By Erica Sweeney • Nov. 12, 2018 -
NBA gives new recording artists a social media stage
Up-and-coming musicians will be featured in game-highlight videos posted to the league's social channels.
By Robert Williams • Nov. 9, 2018 -
Retrieved from Epic Games on July 02, 2018
Opinion'Fortnite' shapes Gen Z friendships — and what marketers can learn from it
If marketers want to connect with these young consumers, it's critical to consider how products, campaigns and user experiences help people bond, writes Reach3 Insights' Sean Campbell.
By Sean Campbell • Nov. 9, 2018 -
Fresh Giant Food ad campaign reminds shoppers to savor the little moments
The grocer aims to connect with shoppers during the holidays and into the new year through English- and Spanish-language creative.
By Jessica Dumont • Nov. 9, 2018 -
Column
Campaign Trail: NFL teams with 'Fortnite'; Jennie-O gives families the bird; Air New Zealand's safety remix
Pro football looks to get in on a Gen Z phenomenon, a turkey maker trots out a fowl-mouthed Thanksgiving campaign and an airline's music video fails to take off for some viewers in this week's picks.
By Peter Adams , Natalie Black (Koltun) , Chris Kelly • Nov. 9, 2018 -
Getty
Ad holding companies ramp up support for blockchain
Dentsu is working on applying the tech to programmatic ad fraud, while IPG, Publicis Groupe, Omnicom and GroupM are partnering to launch a blockchain working group.
By Erica Sweeney • Nov. 8, 2018
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