Toyota powers hydrogen fuel-cell car with high reach, data-driven approach

Partnerships with Amazon, Hearst and others promise to support efforts to target audiences across a wide range of channels with a high level of precision.

By Erica Sweeney • Nov. 8, 2018

Sprite urges fans to 'Get Vocal' about what matters to them via hip-hop platform

The brand worked with a popular producer to create a 60-second beat that fans can download and record their own freestyle over to share on social media.

By Erica Sweeney • Nov. 8, 2018

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Retail Marketing

Top stories that underscore the leading influences on retail marketing, including the creator economy, '90s nostalgia and Gen Z. 

By Marketing Dive staff

Sephora, Google dive deeper into voice with Home Hub tutorials

Beauty gurus can interact with the experience at home or in 10 stores, where they can also buy the smart device.

By Robert Williams • Nov. 8, 2018

6-second ads deliver big mobile viewership, but little emotional punch, study says

"The explosion of short form content caused by the emergence of mobile and erosion of consumer attention have changed the rules of the game," a Mars executive said.

By Robert Williams • Nov. 7, 2018

Study: Mobile video starts surpass 50% in Q2 for first time

5G's impending rollout will boost mobile video views further, with its higher bandwidth and decreases in network latency, Ooyala predicts.

By Robert Williams • Nov. 7, 2018

Study: 85% of millennials have purchased a product after watching a video

Video was the most memorable form of content for 21% of consumers and 29% of millennials. 

By Erica Sweeney • Nov. 7, 2018

Major League Soccer nets 10x surge in social following

MLS this year boasts the highest growth in social media among U.S. professional sports leagues.

By Robert Williams • Nov. 7, 2018

Macy's creates personalized Instagram gift guides for holiday shoppers

The shoppable carousel ads are part of a social- and mobile-heavy seasonal push that also includes a snow globe on Pinterest filled with hidden gifts. 

By Erica Sweeney • Nov. 6, 2018

Auto brands lead in adoption of interactive, mobile video ads, study finds

As auto marketers adjust their strategies away from TV, they are leading other verticals when it comes to embracing data-driven video efforts. 

By Erica Sweeney • Nov. 5, 2018

Carl's Jr. catches 'Famous Stars' for multichannel influencer campaign

The fast-food brand is teaming up with Australian comedian and Instagram star Celeste Barber on the new "Famous Stars, Eating Famous Stars" spots.

By Erica Sweeney • Nov. 5, 2018

Adidas powers ComplexCon sneaker drop with AR

Convention attendees could point their smartphone at special signs to activate the sale and pick up their shoes at designated lockers.

By Robert Williams • Nov. 5, 2018

AB InBev cozies up to craft brewers in IGTV push

The brewing giant aims to demonstrate how it helps smaller beer makers amid declining sales.

By Robert Williams • Nov. 5, 2018

Instagram cashes in on Promote ads for Stories, fresh analytics

New offerings signal that the platform's co-founders' recent exit hasn't slowed down innovation.

By Robert Williams • Nov. 5, 2018

NFL blitz: the many players disrupting football advertising in 2018

A ratings recovery so far this year probably won't stem change driven by sports betting, politics, cord-cutting and even liquor ads.

By Peter Adams • Nov. 5, 2018

Walmart brings AR price scanning to mobile app

Shoppers can scan price tags with an iPhone to see product comparisons and customer ratings.

By Robert Williams • Nov. 2, 2018

Target unwraps new direction for holiday ads and expands in-store mobile

The retailer is increasing its marketing spend and debuting 20 English-language and 18 Spanish-langue spots that do not include a continuous theme, unlike in previous years.

By Erica Sweeney • Nov. 2, 2018

Kia partners with all-female mariachi band to celebrate Latina entrepreneurs

A video series features three Latina entrepreneurs sharing their stories of struggle and success as small business owners. 

By Erica Sweeney • Nov. 2, 2018

Allbirds invites fans to 'meet' their shoes with interactive experience

The effort highlighting the brand's use of sustainable materials also features humorous videos where people feel compelled to meet their shoes' source.

By Erica Sweeney • Nov. 1, 2018

TikTok surpasses YouTube, Instagram, Snapchat and Facebook in app rank

The video-sharing platform added 30 million users after rebranding Musical.ly in August.

By Robert Williams • Nov. 1, 2018

Disney upgrades 'Ralph Breaks the Internet' with in-theater AR game

Moviegoers who download the Noovie ARcade app can play the game during previews at 1,700 theaters.

By Robert Williams • Nov. 1, 2018

Casper, Dollar Shave Club among brands capitalizing on the Fortnite craze, study says

Dollar Shave Club's ability to generate nearly 10 million views on its video integrations over three months shows how advertisers can tap into popular media like video games to reach young, engaged audiences.

By Erica Sweeney • Oct. 31, 2018

Sony Mobile nabs 78% engagement on interactive banner ad

By responding to touchscreen gestures, the video ad helped drive deeper connections among on-the-go gamers for the new Xperia XZ2 smartphone.

By Robert Williams • Oct. 31, 2018

Facebook doubles down on Stories as revenue growth hits 6-year low

New ad products are in the works for Stories, a feature the company said is growing but that it has yet to fully monetize. 

By Erica Sweeney • Oct. 31, 2018

Comic Dive: Night of the Living Brand

It's scary for brands as consumer preferences and technology evolve. Some may make it out alive but others will live on only in memory.

By John Hazard and Lisa Burdige • Oct. 30, 2018

Avon's algorithm-powered app delivers personalized makeup tips

The tools were piloted in the U.K. and South Africa and help sales reps suggest makeup shades through a smartphone camera. 

By Robert Williams • Oct. 30, 2018