Video: Page 102
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Mountain Dew expands NBA All-Star activation with more celebs, capsule collection
The Courtside Studios pop-up will feature performances from Migos, whose latest track is featured in a new commercial, and a line of collaborative swag.
By Erica Sweeney • Feb. 14, 2019 -
Helzberg
Helzberg Diamonds debuts in-store AR feature
Augmented reality started in mobile apps, but the tech is now showing up in-store as the jewelry retailer creates a virtual ring try-on capability.
By Dan O'Shea • Feb. 13, 2019 -
Explore the Trendline➔
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TrendlineRetail Marketing
Top stories that underscore the leading influences on retail marketing, including the creator economy, '90s nostalgia and Gen Z.
By Marketing Dive staff -
Devils Backbone
Devils Backbone brings beer packaging to life with AR
The craft brewer invites mobile users to immerse themselves in 3D animation while enjoying a cold one.
By Robert Williams • Feb. 13, 2019 -
Mr. Peanut, Dr. Ruth answer Twitter fans' burning Valentine's Day questions
The brand mascot and iconic sex therapist made a humorous social video that's racked up more than 620,000 views as of press time.
By Erica Sweeney • Feb. 13, 2019 -
Wonderful Halos
Wonderful Halos taps influencers for funny music video about 'snack duty'
The brand teamed up with the Holderness Family, known for their annual "Christmas Jammies" viral music videos, as part of a multimillion dollar integrated campaign.
By Erica Sweeney • Feb. 13, 2019 -
Variety: Twitter nabs livestream deal to Oscars red carpet preshow in blow to Facebook
The Walmart-sponsored broadcast this year heads to the platform of choice for fan conversations around films, celebrities and live events.
By Erica Sweeney • Feb. 13, 2019 -
Study: Retailers lag shopper expectations for in-store tech
Shoppers are ready to try new technologies like AR, VR and cashierless checkout that improve the in-store experience, BRP Consulting found.
By Robert Williams • Feb. 12, 2019 -
Chipotle offers behind-the-scenes look at its kitchens in new campaign
As part of "Behind the Foil," the chain broadcast its food prep live on Facebook from a restaurant location in California.
By Erica Sweeney • Feb. 12, 2019 -
Pepsi, TurboTax, Avocados from Mexico score biggest returns from Super Bowl, analysis finds
YouGov's report provides a longer view on some ads, like TurboTax's, that initially appeared to stoke negative reactions from viewers.
By Erica Sweeney • Feb. 12, 2019 -
Report: Amazon ramps up livestreaming for brands
The bigger commitment is evident in a new dedicated section for viewing livestreams and in Amazon Live Creator, a newly launched app that lets brands stream directly on the site.
By Erica Sweeney • Feb. 11, 2019 -
Schwarzkopf sees 96% video completion rate on in-store mobile videos
Mobile shoppers could scan hair dye boxes with the Shopkick app to see demonstrations of hair coloring.
By Robert Williams • Feb. 11, 2019 -
P&G, Nat Geo link on docu-series raising awareness around extreme poverty
The partnership includes custom digital articles and social content for the CPG giant's brands, including Tide, Always, Charmin and Head & Shoulders.
By Erica Sweeney • Feb. 11, 2019 -
Shopify
Shopify, 11 Honoré bring QR-code shopping to New York Fashion Week
The e-commerce platform provider and the size-inclusive retailer brought a catalog-based mobile shopping experience to the fashion sector's big stage.
By Dan O'Shea • Feb. 8, 2019 -
Pinterest automates Shop the Look curation
The updated feature increased coverage by more than 20 times, and in early testing the automated process showed a 7% jump in user engagement.
By Dan O'Shea • Feb. 8, 2019 -
Twitter debuts 'monetizable' metric for its 126M users
The new metric is positioned to set Twitter apart from other digital media platforms by promising a more direct assessment of user value.
By Robert Williams • Feb. 8, 2019 -
YouTube ranked 'most intimate brand' among millennials, report finds
The video platform is bonding better with consumers, having moved up two places over the past year to grab the top spot away from Apple.
By Erica Sweeney • Feb. 8, 2019 -
KFC readies Valentine's Day contest on Reddit with Colonel-inspired rug
Customers can post KFC-themed art on Reddit to win a date-night package including the rug, fried chicken pajamas, gift cards and a subscription to an online streaming service.
By Erica Sweeney • Feb. 8, 2019 -
Nike leans into empowering IGTV series with 'Fight for Your Dream'
Instead of focusing on traditional product ads, the brand is presenting stories of four female athletes who are rising stars in boxing, wrestling and taekwondo.
By Robert Williams • Feb. 8, 2019 -
QVC launches mobile app with shoppable video, unveils new logo
The multichannel retailer places a bet on technology while launching a new brand identity.
By Dan O'Shea • Feb. 7, 2019 -
Busch
Busch turns race car into beer cans for Twitter trivia contest
Winners of the Daytona 500 promotion will get one of 40 limited-edition cans made from Kevin Harvick's old race cars.
By Robert Williams • Feb. 7, 2019 -
Hennessy celebrates Black History Month with 'We Are' video series
The four-part series showcases notable figures in art, fashion, music and technology.
By Erica Sweeney • Feb. 7, 2019 -
Oreo
Oreo teams with Wiz Khalifa and his son on 'Stay Playful' campaign
For the family-focused effort, the Mondelez brand is releasing a full version of Khalifa's original song through a cookie-powered mini record player.
By Erica Sweeney • Feb. 7, 2019 -
Dove Hair
Dove taps Kelly Rowland for 'power anthem' to inspire hair confidence
The campaign features the message "Wear it proud. #MyHairMyCrown" and an appearance by the brand during the Grammy Awards' red carpet show.
By Erica Sweeney • Feb. 7, 2019 -
Houseparty seeks to monetize video chat without ads
The push began when talk show host Ellen DeGeneres used the video chat app to play a game on air with pop singer Christina Aguilera.
By Robert Williams • Feb. 6, 2019 -
Jarlsberg Cheese unwraps in-store mobile ad, digital coupon campaign
The move builds on a 2018 pilot that included influencer content, digital media, recipes and out-of-home experiences.
By Robert Williams • Feb. 6, 2019
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