PepsiCo brand Bubly's Super Bowl spot is funniest, most ingenious, analysis finds

In-game commercials were rated on their emotional impact across five sentiments: funny, heartfelt, ingenious, eerie and WTF.

By Erica Sweeney • Feb. 6, 2019

Nike opens pop-up store based on its SNKRS app

Through March, the sportswear brand will make limited-edition shoes available at the temporary Atlanta location.

By Dan O'Shea • Feb. 5, 2019

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Retail Marketing

Top stories that underscore the leading influences on retail marketing, including the creator economy, '90s nostalgia and Gen Z. 

By Marketing Dive staff

Comic Dive: Gutterballs

Even celebrity-driven ads couldn't enliven a Super Bowl that saw ratings hit a 10-year low. 

By John Hazard and Lisa Burdige • Feb. 5, 2019

Google's Q4 ad revenue rises 20% as its pricing power erodes

The Alphabet-owned platform's growth rate was outpaced in Q4 by both Facebook at 30% and Amazon at 95%.

By Robert Williams • Feb. 5, 2019

Refinery29 pairs with Intuit on 'Money Diaries' podcast, video series

"Money Diaries" content racked up 7 million unique visitors and was some of the most-searched-for content on the publisher's site.

By Erica Sweeney • Feb. 5, 2019

Warby Parker eyes mobile AR with virtual try-on tool

The iOS app marks a return to AR tech for the DTC retailer, which previously removed a similar try-on tool from its website because of technical challenges.

By Robert Williams • Feb. 5, 2019

By the numbers: Super Bowl 2019

The big game's ads, broken down by sentiment, social engagement and more.

By Marketing Dive Team • Feb. 4, 2019

Risk-averse advertisers fumble in historically boring Super Bowl

There were a few dominant players and wowing moments this year, like a gruesome "Game of Thrones" tie-up for Bud Light, but a lack of edge made the commercial breaks feel almost as bland as the sluggish on-field action.

By Peter Adams , Natalie Koltun , Chris Kelly • Feb. 4, 2019

Super Bowl QSR ads don't always lead to meaningful traffic gains

While many fast food brands turned to promotions instead, additional tools are needed to understand the full impact of these marketing efforts.

By Julie Littman • Feb. 4, 2019

Sony teams with TikTok on 'Escape Room' influencer campaign

At an event in Madrid, creators were challenged to record their experiences of solving puzzles that unlocked rooms like those shown in the movie.

By Robert Williams • Feb. 4, 2019

Aerie brings on Busy Philipps, Jameela Jamil and more for expanded 'real' role model initiative

The celebs and activists will raise awareness for the causes most important to them by appearing in unretouched images and videos for the brand.

By Erica Sweeney • Feb. 4, 2019

Lancô​me partners with Alibaba on AR game

The French beauty company released an augmented reality app in celebration of the Chinese New Year.

By Dan O'Shea • Feb. 1, 2019

Amazon's ad sales jump to $3.4B in Q4 2018

The e-commerce giant's ad sales topped $10 billion for 2018, handily beating forecasts, but overall revenue growth may be slowing.

By Robert Williams • Feb. 1, 2019

Geico is top spender on YouTube while auto brands slash budgets, analysis finds

With a 51% advertiser renewal rate and big budgets from brands like Samsung and Disney, YouTube appears to be moving past its brand safety issues.

By Erica Sweeney • Feb. 1, 2019

Shackleton Whisky uncaps Shazam-powered AR expedition

App users can immerse themselves into explorer Sir Ernest Shackleton's 1907 Antarctic journey and learn about the spirit's production process.

By Robert Williams • Feb. 1, 2019

What's your social marketing game plan for the Super Bowl?

While Super Bowl TV commercials might make headlines, some brands are opting for lower-cost social content to tap into the second-screening trend, writes Grabyo's Mike Kelley.

By Mike Kelley • Feb. 1, 2019

BJ's partners with DoorDash for 'Super Sick Monday'

The free delivery and video campaign was inspired by the 14 million people who reportedly call in sick to work the morning after the Super Bowl.

By Erica Sweeney • Feb. 1, 2019

Burger King trolls McDonald's for losing Big Mac trademark in the EU

In its latest stunt, the burger chain takes aim at its archrival by offering "Not Big Macs" in Sweden.

By Erica Sweeney • Feb. 1, 2019

Super Bowl cola detente? Statues of Pepsi, Coke founders meet in Atlanta

Pepsi is both calling for a truce while simultaneously provoking its chief rival on its home turf, a clear effort to attract attention ahead of the big game.

By Erica Sweeney • Feb. 1, 2019

Coke, P&G's Charmin will pilot Hulu's new 'pause ads' in Q2

The experimental static format, which activates five seconds after viewers hit the pause button, will be tested for 90 to 120 days.

By Peter Adams • Jan. 31, 2019

Magna: How machine learning boosts KPIs for video ad retargeting

Analyzing attitudinal and behavioral data to determine which ad to serve next resulted in consumers being more likely to visit a brand's website.

By Erica Sweeney • Jan. 31, 2019

Samsung rolls out first 1TB memory chip for smartphones

A phone with that much memory may become more of a necessity as wireless carriers roll out next-generation 5G technology.

By Robert Williams • Jan. 31, 2019

Facebook's 2018 revenue surges 38% to $55B amid Stories ad growth

Two million advertisers use the Stories format across Facebook, Instagram and Messenger, undaunted by the company's repeated data-privacy scandals.

By Robert Williams • Jan. 31, 2019

TE Connectivity, 20th Century Fox debut B2B series on science behind 'Alita' film

The series includes behind-the-scenes interviews with the movie's cast and is available on TE's website and social channels.

By Erica Sweeney • Jan. 31, 2019

Amazon pokes fun at failed voice tech in Super Bowl spot

Several failed Alexa-enabled devices, including a hot tub, podcast-playing toothbrush and dog collar that orders food in response to barking, are featured.

By Erica Sweeney • Jan. 31, 2019