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Sprint to launch 5G in 9 cities this year
The news, which was announced at Mobile World Congress in Barcelona, comes as Sprint advocates for its proposed merger with T-Mobile.
By Jason Plautz • Feb. 26, 2019 -
MedMen details US cannabis history in short film directed by Spike Jonze
The campaign includes what MedMen claims is the first-ever TV commercial for a marijuana dispensary, along with connected TV and podcast integrations.
By Erica Sweeney • Feb. 26, 2019 -
Explore the Trendline➔
FreshSplash via Getty Images
TrendlineRetail Marketing
Top stories that underscore the leading influences on retail marketing, including the creator economy, '90s nostalgia and Gen Z.
By Marketing Dive staff -
Pixabay
Microsoft, Samsung, Nokia and others join AT&T's 5G incubator
The wireless carrier looks to bring together app developers, content creators, device makers and network vendors.
By Robert Williams • Feb. 25, 2019 -
Connected TV ad impressions jump 193% in 2018, study finds
In Q4, premium publishers ran more than half of their impressions on CTV platforms, a 154% year-over-year jump, per Extreme Reach.
By Erica Sweeney • Feb. 25, 2019 -
Study: Mobile powers 76% of large fashion retailers' web visits
Just 6% of traffic comes from paid placements on social media, personalization tech firm Nosto found.
By Robert Williams • Feb. 25, 2019 -
Google adds video to responsive display campaigns
The company also unveiled a new combinations report and ad strength offering to help advertisers determine their campaign performance.
By Erica Sweeney • Feb. 25, 2019 -
NBA debuts stats-focused reality show 'GM School' with partner SAP
Basketball fans test their knowledge in the series that also offers a behind-the-scenes look at how the league uses data and technology.
By Erica Sweeney • Feb. 22, 2019 -
Burger King, KFC revamp brand mascots as chicken rivalry heats up
Burger King has debuted the "K.F.G.," or King of Flame Grilling — which mocks Colonel Sanders — while KFC rolls out a RoboCop iteration of its mascot.
By Erica Sweeney • Feb. 22, 2019 -
'Batman' AR/VR experience highlights potential of 5G
AT&T, Ericsson, Intel and Warner Bros. partnered to showcase how next-generation mobile tech will transform entertainment.
By Robert Williams • Feb. 21, 2019 -
Samsung readies 5G version of Galaxy S10 smartphones
The electronics giant added reverse wireless charging and Bixby routines while keeping the headphone jack.
By Robert Williams • Feb. 21, 2019 -
Sleep Number pilots interactive Hulu ad unit that links video, email marketing
Created with BrightLine, the commercials allow viewers to request offers from advertisers, which are sent to the email they have connected to their account.
By Erica Sweeney • Feb. 21, 2019 -
Disney, Nestlé, 'Fortnite' creator pull YouTube ads amid concerns over predatory content
The freezes largely come as a response to a viral clip explaining how comments on the platform are used to facilitate a "soft-core pedophilia ring."
By Erica Sweeney • Feb. 21, 2019 -
Snapchat adds hockey highlights, curated stories to NHL deal
The league is working with Disney Streaming Services to create "NHL Highlights" as a weekly streamcast.
By Robert Williams • Feb. 20, 2019 -
Subaru extends new ads with tie-ins for popular TV shows
The push behind the Forester includes an integration on CBS' "Life in Pieces" and a content series with talent from the TBS and TNT show "Miracle Workers."
By Erica Sweeney • Feb. 19, 2019 -
Zillow, Attn: debut docu-series spotlighting America's housing crises
The six-part effort will stream on Facebook Watch and Instagram, covering topics from LGBTQ housing discrimination to veterans' issues.
By Erica Sweeney • Feb. 19, 2019 -
TikTok
Report: TikTok tests native video ads that point to websites
The ad was spotted in a video clip labeled "Sponsored" from retailer Specialized Bikes.
By Robert Williams • Feb. 19, 2019 -
USA Today
USA Today debuts AR feature for Oscar-nominated designers
"Oscars AR: The costumes and creators" gives audiences a close-up look at designs from nominated films.
By Robert Williams • Feb. 19, 2019 -
Visa addresses Hollywood's pay gap as part of push around Oscars
A spot directed by Gia Coppola spotlights women designers, directors and producers who have overcome issues regarding equal pay.
By Erica Sweeney • Feb. 19, 2019 -
Lego haunts building blocks with AR ghosts
This week, the toymaker also started selling licensed clothes that are only available on Snapchat.
By Robert Williams • Feb. 15, 2019 -
Facebook opens checkbook, ad inventory on Watch, reports say
The social network is reportedly offering $200,000 for each eight-episode series, and is piloting a plan to let media companies sell ads on the platform.
By Robert Williams • Feb. 15, 2019 -
Nickelodeon signs star YouTube kid influencer for series targeting preschoolers
The entertainment brand is looking to capture some of the success of the Ryan ToysReview channel, which averages more than 1 billion views per month.
By Erica Sweeney • Feb. 15, 2019 -
Amazon bows to political pressure, scraps NYC HQ2 plans
The e-commerce giant will not build a Long Island City complex and has no plans to reopen its HQ2 search.
By Chris Kelly • Feb. 14, 2019 -
Secret asks women to share 'no sweat' stories on Instagram
The P&G brand will select stories of personal strength from as many as 10 women that will run in a multichannel campaign throughout the year.
By Robert Williams • Feb. 14, 2019 -
Business Insider integrates personalized content feed
The partnership with Taboola points to how digital publishers are trying to be more competitive by providing a continual flow of relevant content.
By Robert Williams • Feb. 14, 2019 -
Study: Facebook, Google top mobile ROI rankings while Snapchat surges
A record 15 ad networks were eliminated from Singular's ROI Index because of "excessive levels of fraud."
By Robert Williams • Feb. 14, 2019
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