63% of broadcaster impressions were served via connected TV in 2018, study finds

Advanced creative elements of CTV also brought higher engagement than standard pre-roll and the potential for greater earned time and attention. 

By Erica Sweeney • April 1, 2019

Sizmek files for Chapter 11 bankruptcy amid programmatic challenges

The filing comes as uncertainty surrounds the ad-tech ecosystem, with reports that Google is mulling a change in how online media is monetized.

By Erica Sweeney • April 1, 2019

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Retail Marketing

Top stories that underscore the leading influences on retail marketing, including Gen Z, pop culture and generative AI.

By Marketing Dive staff

McDonald's makes black millennial consumers top priority with extensive 'campaign movement'

"Black & Positively Golden" is the chain's most significant effort targeted at African-Americans in 16 years and specifically courts younger consumers.

By Peter Adams • March 29, 2019

NBCUniversal tees up content-and-commerce site with Golf Channel

Shop with Golf launches with 30 brands, including William Murray Golf, founded by comedian Bill Murray and his five brothers.

By Erica Sweeney • March 29, 2019

Netflix is fastest growing brand in 2019 as its value jumps 105%, report finds

Disney was the top-performing traditional media brand and entered the top 10 thanks to its value growing 40%.

By Erica Sweeney • March 29, 2019

Buffalo Wild Wings shames fans on Instagram for not watching March Madness

Fans of specific teams get the Stories message from an all-star alumnus of their school in the chain's highly targeted approach.

By Robert Williams • March 29, 2019

Making YouTube work better with advanced TV

When it comes to planning a campaign that spans TV and digital media, brands often miss out on all the layers of extra content and audience segmentation the video platform holds, writes Channel Factory's Tony Chen.

By Tony Chen • March 29, 2019

Mtn Dew's brandless cans reveal 'Game of Thrones' content when chilled

The cans feature thermodynamic ink and appear brandless when they're warm, then change to expose a character's kill list as they get colder.

By Erica Sweeney • March 29, 2019

DoorDash's new program supports immigrant-founded restaurants

The "Kitchens Without Borders" campaign spotlights owners' stories and offers credit to fund a free delivery promotion, among other marketing opportunities.

By Alicia Kelso • March 28, 2019

52% of advertisers combine buying for digital video and linear TV, study finds

By 2021, 91% plan to merge buying as consumer viewing habits continue to drive the convergence of digital and linear formats.

By Erica Sweeney • March 28, 2019

Chiquita unpeels AR Snapcodes for World Banana Day

Stickers on 200 million bananas can be scanned to activate three immersive experiences in Snapchat.

By Robert Williams • March 28, 2019

Alfa Romeo campaign merges gaming and Beethoven

Players drive an Alfa Romeo car around a race track and hit logos that produce notes in the melody for "Ode to Joy."

By Erica Sweeney • March 28, 2019

OkCupid badges help 'Game of Thrones' fans find a date

Themed profile badges help pair app users based on the hit TV show ahead of its season eight premiere next month.

By Robert Williams • March 28, 2019

Expedia cooks up culinary-centric content hub with Puglia, Italy

Closely following new content from Airbnb and Pinterest, the news shows how travel marketers are seeking innovative ways to engage consumers.

By Erica Sweeney • March 27, 2019

NBA lets Magic Leap users watch live AR basketball

The app shows games, team information and player statistics on several computer-generated displays.

By Robert Williams • March 27, 2019

Blockchain is well-positioned to impact ad industry and shouldn't be ignored, GroupM says

The media company outlines steps marketers can take to break through several challenges related to blockchain and realize the technology's benefits.

By Erica Sweeney • March 27, 2019

Budweiser teams up with Spike Lee on short film celebrating Jackie Robinson

The brand is also launching a campaign across TV, cinema, print, out-of-home, digital, social and in-stadium media commemorating Robinson's legacy.

By Erica Sweeney • March 27, 2019

Online ad spend will grow more quickly than expected in 2019, Zenith says

Small businesses make up a large part of the growth, following Google and Facebook opening up self-serve tools for these advertisers.

By Erica Sweeney • March 26, 2019

NFL, Verizon pen 2-year deal to bring 5G into stadiums

The organizations will develop in-stadium mobile features for sports fans who attend live games.

By Robert Williams • March 26, 2019

7-Eleven, BodyArmor team up on AR loyalty push for March Madness

In partnership with the Coke-backed sports drink, the chain's rewards app lets basketball fans play a shootout mini-game in exchange for redeemable points.

By Robert Williams • March 26, 2019

Microsoft, PlayStation boost results with Stories ads on Google AMP

A campaign for Microsoft's Surface Go saw an engagement rate almost five times higher than the industry standard for similar mobile units.

By Robert Williams • March 26, 2019

MRC preps cross-media measurement standards for video ads

Once finalized later this year, the standard will provide a consistent measurement of video ads across TV, over-the-top, mobile and desktop.

By Erica Sweeney • March 26, 2019

Nilla Wafers bakes 32-point ad recall jump into social video campaign

Last year's mobile-first effort on Instagram and Facebook reached 11.9 million users around the brand's 50th anniversary.

By Robert Williams • March 25, 2019

Kona Brewing teams with Bleacher Report for March Madness push

The brewer's "Bruddahs" are back in a campaign that includes three TV spots and in-game streaming on March Madness Live.

By Erica Sweeney • March 25, 2019

Warner Bros. transforms 'Shazam!' fans with Snapchat's first voice-activated AR lens

Mimicking the movie, users can say, "OK, Shazam!" to see themselves transformed into the superhero.

By Robert Williams • March 25, 2019