Social Media: Page 88
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Twitch pushes Grubhub beyond Instagram's 'digital mood board of food porn'
"When I think about gaming, I think it's like the new 'Netflix and chill' for us. Grubhub and gaming go hand in hand," VP of Brand Marketing and Creative Jessica Burns said.
By Natalie Black (Koltun) • Sept. 27, 2019 -
Honda debuts animated comic book on social media
"Revenge of the Biospiders" highlights the 2020 Civic hatchback for National Comic Book Day.
By Robert Williams • Sept. 26, 2019 -
Explore the Trendline➔
FreshSplash via Getty Images
TrendlineRetail Marketing
Top stories that underscore the leading influences on retail marketing, including the creator economy, '90s nostalgia and Gen Z.
By Marketing Dive staff -
Walmart
Walmart challenges TikTok users to share dance moves
The retailer signed up six influencers to show off their #SavingsShuffle moves and urge others to participate.
By Robert Williams • Sept. 26, 2019 -
Gen Z sways household buying decisions after seeing Snapchat ads, study finds
While a majority of the cohort is not the primary purchaser within their homes, 63% of sales for CPG advertisers were linked to ads seen only by Gen Z Snapchat users.
By Natalie Black (Koltun) • Sept. 26, 2019 -
Peter Adams for Marketing Dive
How uncool Mastercard cracked the esports code with 'League of Legends'
Loot boxes and immersive experiences helped the financial services marketer win over notoriously prickly gaming fans.
By Peter Adams • Sept. 26, 2019 -
Dietz & Watson cooks up 'rum ham' for 'It's Always Sunny in Philadelphia' premiere
The deli brand partnered with Sailor Jerry Spiced Rum on a social media tie-in for the hit sitcom.
By Robert Williams • Sept. 25, 2019 -
Snapchat lengthens video ad limit to 3 minutes
The image-messaging app also added swipe-up actions to six-second commercials and goal-based bidding.
By Robert Williams • Sept. 25, 2019 -
Google overtakes Facebook as top driver of app installs, study says
Social video app TikTok and news app TopBuzz — both run by ByteDance — showed the fastest growth in driving app installs.
By Robert Williams • Sept. 25, 2019 -
Banana Republic
Banana Republic drafts NFL star Jared Goff for fall meme campaign
The brand is trying to push its media mix in ways that are most relevant for Goff's fans while being disruptive in the fashion category.
By Dianna Christe • Sept. 25, 2019 -
Peter Adams for Marketing Dive
How Chipotle saved its brand by embracing a centralized digital marketing strategy
CMO Chris Brandt spoke about ignoring conventional turnaround wisdom to achieve a $1.2 billion revenue increase in three months.
By Peter Adams • Sept. 25, 2019 -
Kabbage founders aim to connect small businesses, influencers
The new startup looks to fill a need for small businesses that may be seeking a more surefire model than a digital marketing campaign in which they pay for clicks but have no guarantee of sales conversions.
By Dan Ennis • Sept. 24, 2019 -
Pinterest
Pinterest debuts Shop the Look ads, dynamic business profiles
Updated business profiles let brands make direct sales with a dedicated Shop tab.
By Robert Williams • Sept. 24, 2019 -
Louis Vuitton designs for 'League of Legends'
The luxury fashion brand joins the esports marketing rush with a real-world trophy case and in-game digital assets.
By Barry Levine • Sept. 24, 2019 -
Mastercard adds taste to brand's positioning with custom macarons
This sweet new campaign is part of the company's initiative to turn itself into a multi-sensory brand known for making quality experiences possible.
By Barry Levine • Sept. 24, 2019 -
'Avengers' memes and cheese bunkers: Inside 1 of Kellogg's most successful launches
CMO of North America Gail Horwood dished on the premarket research and real-time response that turned Cheez-It Snap'd into a fan favorite.
By Peter Adams • Sept. 24, 2019 -
John Hazard and Lisa Burdige
Facebook suspends 69K apps amid privacy investigation
The social network's announcement indicates that data-sharing among apps was more prevalent than suggested last year.
By Robert Williams • Sept. 23, 2019 -
Amazon offers free mobile game content to Prime members
The e-commerce giant reportedly plans to expand free items for gameplay after starting with Tencent's PUBG Mobile.
By Robert Williams • Sept. 23, 2019 -
Tinder's interactive video series 'Swipe Night' seeks Gen Z daters
The choose-your-own-adventure series aims to give younger users of the dating app something to talk about.
By Robert Williams • Sept. 23, 2019 -
Lego
Lego tunes in Mark Ronson for 1st global brand campaign in 30 years
Centered on a whimsical animated video, the campaign also includes OOH elements that encourage kids to challenge gender stereotypes.
By Dianna Christe • Sept. 23, 2019 -
Honda taps customers' stories to highlight safety features on social media
Generation Z car buyers tend to be more aware of the latest automotive technologies, including safety features.
By Robert Williams • Sept. 23, 2019 -
Deep Dive
Marketing with memes: The ins and outs of sharing viral social content
Witty, relatable content is ripe for social sharing, but success takes more than simply repurposing what's buzzy online to snag brand attention.
By Shane Schick • Sept. 23, 2019 -
76% of ad execs haven't placed ads on Snapchat, study says
Future spending intentions on the image-messaging app have improved since April, according to RBC.
By Robert Williams • Sept. 20, 2019 -
John Hazard
ColumnComic Dive: Papa Shaq's Pizza
Following a major controversy, Papa John's has called on new board member Shaquille O'Neal to rescue its brand. Will the move be a slam dunk?
By John Hazard • Sept. 20, 2019 -
McDonald's promotes Uber Eats delivery with loungewear giveaway
The burger chain celebrated "McDelivery Night In" on Thursday with branded swag for mobile orders in the U.S.
By Robert Williams • Sept. 20, 2019 -
How CPGs like MillerCoors, PepsiCo use Pinterest to energize product launches
Oracle Data Cloud research shows that 75% of Pinterest users are "very interested" in trying new products.
By Peter Adams • Sept. 19, 2019
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