Report: Google in acquisition talks with video-sharing app Firework

Discussions may indicate that the tech giant sees TikTok as a growing threat to YouTube.

By Robert Williams • Oct. 7, 2019

DoorDash orders multichannel campaign with scannable OOH ads

Wendy's, McDonald’s, Chipotle and Chili's are among the restaurants featured in the delivery service's TV spots.

By Dianna Christe • Oct. 7, 2019

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Retail Marketing

Top stories that underscore the leading influences on retail marketing, including the creator economy, '90s nostalgia and Gen Z. 

By Marketing Dive staff

E.l.f. Cosmetics launches 1st TikTok hashtag challenge featuring original song

The cosmetics company worked with agency Movers+Shakers and musicians to turn its eponymous abbreviation — eyes, lips, face — into a song.

By Chris Kelly • Oct. 4, 2019

Comic Dive: It's In The Game

Major brands including Coke, Bud Light and Red Bull are rushing into esports marketing — before over saturation spells game over. 

By John Hazard • Oct. 4, 2019

Instagram clones another Snapchat feature with close friends messaging

Plus, MAC Cosmetics and Warby Parker became two of the first brands to sell products through in-app AR try-ons.

By Robert Williams • Oct. 4, 2019

PepsiCo's 12% increase in ad spending fuels sales growth

The food and beverage giant said net sales rose 4.3% to $17.2 billion in Q3 while its profit narrowed.

By Robert Williams • Oct. 4, 2019

Wendy's role-playing game features a realm threatened by frozen beef

Debuting at New York Comic Con, "Beef's Keep" is a "Dungeons & Dragons"-like tabletop game.

By Barry Levine • Oct. 4, 2019

Reese's scares up interactive Halloween experience with Facebook and Neil Patrick Harris

The Hershey candy brand is asking Facebook and Instagram users to participate in its livestreamed haunted house.

By Robert Williams • Oct. 3, 2019

Porsche, McDonald's among big brands boarding 'Rise of Skywalker' promo train

With a seamless integration in mind, filmmakers and Lucasfilm's Industrial Light & Magic visual effects studio were part of the ad development process.

By Barry Levine • Oct. 3, 2019

Do people 'f---ing hate' ads? Marketers look to embed brands in culture as aversion grows

Pointed comments kicked off Advertising Week and lingered over a conference that touted promising new sponsorship models on channels like esports and TikTok.

By Peter Adams • Oct. 2, 2019

Burger King milkshake tweet took things too far, UK ad watchdog rules

The now-banned message, intended to be tongue-in-cheek, came amid political figures being pelted with milkshakes.

By Peter Adams • Oct. 2, 2019

Kraft Heinz, Nestlé, Coke are top CPG spenders on Twitter ads, study says

On average, 75% of Twitter media budgets go to video, making it the primary ad format for top-spending brands.

By Robert Williams • Oct. 2, 2019

Turning back time: How brands tap into nostalgia to build their future

From Hostess Brands' Twinkies to B&G Foods' Green Giant vegetables, CPG companies are getting sentimental in an effort to cut marketing expenses and urge customers to open their wallets.

By Anastassia Gliadkovskaya • Oct. 2, 2019

DiGiorno crowdsources pizza delivery locations on Twitter

Nestlé's frozen pizza brand is breaking its "no delivery" rule to celebrate National Pizza Month with a fresh hashtag challenge.

By Robert Williams • Oct. 1, 2019

Adidas, Levi's, Michael Kors test product launch alerts on Instagram

Users will receive a reminder 15 minutes before a product drop, giving them time to prepare before limited-edition items sell out.

By Robert Williams • Oct. 1, 2019

Virtual ambassadors cloud already murky legal picture for influencer marketing

Whether or not CGI avatars have staying power, they're raising questions around the increasingly blurred lines between content and ads in digital media.

By Natalie Black (Koltun) • Oct. 1, 2019

Foot Locker invests in e-commerce and content platform NTWRK

The relationship will allow the athletics retailer to access another channel through which to reach young consumers.

By Tatiana Walk-Morris • Sept. 30, 2019

Acura targets performance-minded young drivers on Amazon, Bustle and Thrillist

"Less Talk, More Drive" features partnerships with publishers like Donut Media, a YouTube channel with 2.57 million subscribers.

By Robert Williams • Sept. 30, 2019

Squarespace showcases small business clients in 'Make It Real' campaign

The e-commerce provider gets in on the OOH renaissance with billboards in New York, Chicago, Toronto and London.

By Dianna Christe • Sept. 30, 2019

Chili's takes Detroit families out to dinner in a decked out school bus

After picking up kids from school, the branded bus picked up several busy families and brought them to a Chili's to enjoy a meal together.

By Dianna Christe • Sept. 30, 2019

Study: 9 of 10 social media ads targeted at Android gamers are 'dark'

New research by BrandTotal and GfK estimates that about 88% of social media spending goes toward dark marketing. 

By Robert Williams • Sept. 30, 2019

NHL players skate onto social media with Opendorse

Opendorse lets players publish key plays and game highlights to their personal social channels immediately after the final buzzer.

By Robert Williams • Sept. 27, 2019

Bud Light brings 'Overwatch' to life at esports league finals

Beer will not be served at Philadelphia's Wells Fargo Center for the Overwatch League Finals until 100 fans participate in a real-life version of a game move.

By Barry Levine • Sept. 27, 2019

Mattel challenges norms with customizable, gender-inclusive doll line

Kids don't want their toys dictated by gender norms, according to the toymaker's research.

By Barry Levine • Sept. 27, 2019

Fritos goes digital-only in 1st creative campaign since 1971

The PepsiCo-owned snack's "Here's to the Moment" campaign was inspired by the parents of a Frito-Lay executive.

By Robert Williams • Sept. 27, 2019