Social Media: Page 89
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Frito-Lay
Lay's goes 'Insta-worthy' in packaging refresh to attract younger consumers
The PepsiCo brand will support its first new package design in a dozen years with TV, digital and OOH ads.
By Barry Levine • Sept. 19, 2019 -
1/3 of Instagram users have bought directly from an ad, study finds
Gen Zers showed the highest likelihood to buy via an ad, while women ages 35 to 45 showed the lowest, VidMob found.
By Robert Williams • Sept. 19, 2019 -
Explore the Trendline➔
FreshSplash via Getty Images
TrendlineRetail Marketing
Top stories that underscore the leading influences on retail marketing, including the creator economy, '90s nostalgia and Gen Z.
By Marketing Dive staff -
Snapchat ramps up camera tools with new 3D effects on iOS
Fresh features may give people another reason to use the image-messaging app amid heightened competition with rivals Facebook and Instagram.
By Robert Williams • Sept. 18, 2019 -
Reports: Facebook teams with Ray-Ban on smart glasses
The social media behemoth is working on AR glasses along with a pair that would function like Snap Spectacles.
By Robert Williams • Sept. 18, 2019 -
LG taps Vanilla Ice, Ice-T for experiential cocktail competition
To promote a refrigerator that makes cocktail-ready ice, the electronics company is hosting a pop-up bar in New York City this week.
By Dianna Christe • Sept. 18, 2019 -
55% of Gen Alpha want to buy what their favorite YouTube, Instagram influencers wear
A new report also shows that 14% of the age group are interested in the idea of influencers launching their own retail outlets.
By Dianna Christie • Sept. 18, 2019 -
Marketers overspend on Facebook News Feed, underspend on Instagram, study says
The top 50 brands on Instagram now have the same audience size as the top 50 on Facebook, but engagement is higher on Instagram.
By Robert Williams • Sept. 17, 2019 -
Michael Kors led NYFW social buzz with 11.4M engagements
Fan growth increased 53% compared to the previous week for the luxury brand, according to data from ListenFirst.
By Lisa Rowan • Sept. 17, 2019 -
Pepsi
Pepsi heralds return of 'Sunday Night Football' to Cleveland with limited-edition soda
Orange-hued "Believeland" Pepsi will be doled out at a free tailgate for Browns fans ahead of the broadcast on Sept. 22.
By Peter Adams • Sept. 17, 2019 -
Gen Z's worries about emotional health affect shopping habits, study says
Young adults prefer in-store shopping to disconnect from social media and digital news that are sources of stress.
By Robert Williams • Sept. 17, 2019 -
Kraft Heinz
Philadelphia Cream Cheese's new tool turns anything into a 'bagel'
The Kraft Heinz brand is selling the novelty "Bagel That" device on Amazon.
By Barry Levine • Sept. 17, 2019 -
Snap
Papa John's Snapchat lens boosted pizza orders 25% for Valentine's Day
Snapcodes and an AR lens let users create pizza-themed pictures and order directly from the app.
By Robert Williams • Sept. 17, 2019 -
Amazon tests influencer storefronts to translate social content to sales
Influencers will reportedly be able to share posts from platforms like Instagram to their personalized pages via a new tool.
By Peter Adams • Sept. 16, 2019 -
Deep Dive
How TikTok can help brands get on Christmas wish lists
Hashtag challenges are one way to boost awareness with the app's younger audience ahead of Black Friday and Cyber Monday.
By Robert Williams • Sept. 16, 2019 -
Bud Light debuts alien cans despite 'Storm Area 51' event cancellation
While the viral Facebook event was called off, AB InBev's flagship brew is doubling down with limited-edition merch and experiential efforts.
By Dianna Christe • Sept. 16, 2019 -
Shutterstock
OpinionFor retail brands, there's never been a better time to mine millennial FOMO
Taking full advantage of the experience economy requires more than the occasional loyalty perk, trunk show or Instagrammable moment, writes Aptos' Dave Bruno.
By Dave Bruno • Sept. 16, 2019 -
Cadillac unveils new car model on Instagram for 1st time
The social campaign includes an interactive Instagram Story and targets mobile-savvy consumers with sensory experiences associated with the vehicle.
By Robert Williams • Sept. 16, 2019 -
Majority of NFL fans watched opening week games via streaming, apps
A study by Colling Media found the league’s Sunday Ticket offering led the pack of content providers with 20% market penetration.
By Peter Adams • Sept. 13, 2019 -
American Eagle pilots TikTok's new in-feed video ads for back-to-school
In a first for TikTok, users will be driven to an external site in the partnership with rapper Lil Wayne.
By Robert Williams • Sept. 13, 2019 -
Bacardi turns the sounds of bartending into ASMR-inspired video
Soundtracked by musician Swizz Beatz, "Sound of Rum" features top bartenders from around the world and builds on the brand's music marketing.
By Barry Levine • Sept. 13, 2019 -
Urban Decay dishes out makeup samples to Bumble app users
Push notifications and cross-promotions on Instagram will support the campaign around a new product by the L'Oréal brand.
By Robert Williams • Sept. 13, 2019 -
Kylie Cosmetics shows highest social media engagement and no ad spending, study says
A new report underscores the power of Kylie Jenner as an influencer but calls into question her brand's failure to use paid ads amid reports of declining sales.
By Robert Williams • Sept. 12, 2019 -
NFL kicks off weekly show exclusively on YouTube
Following partnerships with TikTok and Reddit, the league continues its efforts to appeal to younger, digitally native sports fans.
By Barry Levine • Sept. 12, 2019 -
Popeyes
Popeyes asks customers to BYO bun after chicken sandwich sellout
The humorous campaign follows a shortage of the chain's new chicken sandwich after just two weeks.
By Barry Levine • Sept. 12, 2019 -
Agency Within
Steve Madden's DTC sneaker line Greats tries on Facebook AR ads
The "This is an Ad" campaign leans into transparency and includes spots on Instagram and OTT media.
By Robert Williams • Sept. 12, 2019
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