Busch awards free beer to NASCAR fans who tweet about Kevin Harvick

Each lap in which the racer leads at the Monster Energy Cup Series finale on Sunday will determine the number of beer winners.

By Robert Williams • Nov. 14, 2019

Jennie-O Turkey puts social influencers on annual Thanksgiving hotline

Now in its 12th year, the promotion will for the first time enlist chefs, influencers and bloggers to dole out advice to holiday hosts.

By Dianna Christe • Nov. 13, 2019

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Retail Marketing

Top stories that underscore the leading influences on retail marketing, including Gen Z, pop culture and generative AI.

By Marketing Dive staff

Gucci's holiday campaign opens a Snapchat portal to a virtual beach

However, it doesn't appear that the mobile experience lets users further inspect product details or make direct purchases.

By Robert Williams • Nov. 13, 2019

The ins and outs of simpler brand identities

Dunkin', Mastercard and Doritos have streamlined their logos, but delivering a short and simple brand identity isn't without risks.

By Dianna Christe • Nov. 13, 2019

Zenith: Beauty's ad spend resurgence driven by e-commerce, premium digital options

While beauty ad spending is on the rise after years of declines in the U.S., standing out in a fragmented market is forecast to become harder for brands.

By Barry Levine • Nov. 12, 2019

Bloomberg: Instagram to cover creators' IGTV production costs

In another sign that the video hub has failed to gain major traction, Instagram looks to woo creators as long as they avoid politics, social issues and elections.

By Robert Williams • Nov. 12, 2019

Mixed reality apps will quintuple ad revenue to $11B by 2024, study says

Downloads of mixed reality apps will triple from 3 billion this year to a total of 10 billion by 2024, Juniper Research forecast.

By Robert Williams • Nov. 12, 2019

5 marketing misfires from 2019 that show brand vulnerability is growing

Higher consumer expectations and a news cycle mentality mean brands must reconsider how they think about the term "backlash" in the months ahead.

By Peter Adams • Nov. 12, 2019

Leveraging nostalgia: How retailers can build on the warmth of holiday shopping

Tapping into a strong sense of community can build a bond with shoppers — and set retailers apart from the competition.

By Kaarin Moore • Nov. 11, 2019

Mobility brand Lime spotlights LA culture with influencer-led events, print zine

"See You There" is the scooter rental company's first U.S. campaign and is supported by OOH and digital ads.

By Robert Williams • Nov. 11, 2019

Dole serves native content as sponsor of Taste of Home's new baking site

With Taste of Home's baking content generating an average of 6.6 million unique monthly visitors last year, the publisher chose to make a dedicated hub.

By Dianna Christe • Nov. 11, 2019

TikTok further opens to outside ad tech with Yandex partnership

Known as "Russia's Google," Yandex will help advertisers reach TikTok users in the country via video ads with audio and interactive elements.

By Robert Williams • Nov. 11, 2019

Starbucks brews buzz for mobile pay with 'Merry Coffee' holiday cups

Short video spots and digital display banners encourage customers to place orders through the chain's app.

By Robert Williams • Nov. 11, 2019

Local mobile, social ad sales to near $45B by 2024, forecast says

Native ads on social media will be the fastest-growing segment of local mobile advertising, rising 14% a year until 2024.

By Robert Williams • Nov. 8, 2019

Aéropostale's 'Oneness' campaign celebrates unity with real people

Brand ambassadors were found on TikTok and Instagram as well as via referrals from store associates and customers.

By Barry Levine • Nov. 8, 2019

WhatsApp Business debuts product catalogs to enrich mobile chats

Small business owners can now create catalogs to showcase products in conversations with customers.

By Robert Williams • Nov. 8, 2019

P&G, Reese Witherspoon's media brand develop content around bestseller 'Fair Play'

New podcast and video series for the book that gives tips on rebalancing domestic work feature P&G's Tide, Downy, Charmin and Bounty brands.

By Barry Levine • Nov. 8, 2019

Study: Microinfluencer opportunity 'massive' as Gen Z, millennials organically promote favorite brands

A survey found 61% of young consumers are likely to boost a brand they enjoy without getting paid.

By Peter Adams • Nov. 7, 2019

LG Mobile taps Instagram influencers for 'Colors Of Life' promotion

The tech company brought together 65 creators to share experiences like hot air ballooning and showcase new smartphone features.

By Robert Williams • Nov. 7, 2019

Kohl's lets Snapchatters virtually window shop through AR portal

An immersive "New Gifts at Every Turn" experience showcases exclusive merchandise around the holidays.

By Robert Williams • Nov. 7, 2019

Chili's dishes out custom merch to showcase free delivery promotion

Rewards members could win a #ChilisMyHouse starter pack that includes a custom doormat, baby back ribs-scented candle and more.

By Barry Levine • Nov. 7, 2019

Millennial parents want ads to reflect equal roles, Kraft Heinz case study says

The cohort finds traditional advertising to be the least influential channel.

By Dianna Christe • Nov. 6, 2019

Spalding hosts holiday shopping event on social media

To headline the two-hour event, the basketball equipment brand enlisted NBA players Damian Lillard and DeMar DeRozan.

By Robert Williams • Nov. 6, 2019

Panera cooks up mobile-only AR ads that let viewers play with their food

The unit intends to bring more transparency to menu offerings by breaking down nutritional facts and ingredients.

By Peter Adams • Nov. 5, 2019

Toys 'R' Us Canada guides Snapchatters through maple leaf portal into virtual store

The toy retailer is integrating its holiday catalog with Snapchat's AR features to showcase gifts.

By Robert Williams • Nov. 5, 2019