Social Media: Page 5
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Brandon Bell / Staff via Getty Images
OpinionHow brands can navigate pre-election chaos on social media
As the 2024 election looms, brands must be extra mindful of all areas of their social media operations, according to Scott Parker, CEO of Social Factor.
By Scott Parker • June 24, 2024 -
Courtesy of Johnsonville
Johnsonville looks to juice social media algorithms with positive content
The sausage company is collaborating with influencers and other brands to push social media algorithms to serve “more outreach and less outrage.”
By Chris Kelly • June 21, 2024 -
Explore the Trendline➔
FreshSplash via Getty Images
TrendlineRetail Marketing
Top stories that underscore the leading influences on retail marketing, including the creator economy, '90s nostalgia and Gen Z.
By Marketing Dive staff -
Permission granted by Sean Ebsworth Barnes
Meta unveils AI-powered Messenger chatbot, Threads API at Cannes Lions
Meta talked up a number of new messaging and advertising tools to marketers and agencies in France last week.
By Aaron Baar • June 20, 2024 -
Courtesy of Michelob Ultra
Michelob Ultra goes for Copa América gold with biggest summer program ever
The AB InBev brand’s “Summer of Team USA” push includes a new TV commercial, on-site activations and a merch partnership with Puma.
By Sara Karlovitch • June 18, 2024 -
Courtesy of NBCUniversal
NBCU unveils Paris Creator Collective for Olympics coverage
The program includes partnerships with platforms like TikTok and YouTube and will allow advertiser partners to create sponsored posts with select creators.
By Jessica Deyo • June 18, 2024 -
Courtesy of E.l.f. Beauty
Why E.l.f. stepped into the wild for its latest entertainment play
Chief Brand Officer Laurie Lam explains the social-listening inspiration behind the beauty marketer’s documentary-style “Peculiar Behavior” campaign.
By Jessica Deyo • June 18, 2024 -
Courtesy of Walmart
Walmart signs as partner for Forbes’ inaugural Creator Upfronts
The event will connect marketers with top creators and represents a continued push by Walmart to build muscle around digital marketing services.
By Jessica Deyo • June 14, 2024 -
Michael M. Santiago via Getty Images
OpinionWhy brands should be championing women’s sports from sideline to spotlight
The increase in ROI for brands that buy into women’s sports is a phenomenon unlike anything in marketing, writes Gray Wolf co-founder Layton Lassiter.
By Layton Lassiter • June 12, 2024 -
Retrieved from Reddit on June 12, 2024
ColumnSociable: Reddit announces brand safety and suitability partnership with DoubleVerify
DoubleVerify will offer assurance that ads are being displayed in safe environments on Reddit, within the limits of its reporting tools.
By Andrew Hutchinson • June 11, 2024 -
Courtesy of WACL
Advocacy group taps creators to call for gender equality in ad industry
Women in Advertising, Communications and Leadership’s new campaign asks women creators what representation in the industry means to them.
By Aaron Baar • June 6, 2024 -
Courtesy of Reddit
OpinionMarketers should stop being fearful of Reddit — here’s why
Opportunities for research, community engagement and amplified reach make the platform a worthy player, according to Boathouse’s Geoff Gates.
By Geoff Gates • June 5, 2024 -
Stock via Getty Images
ColumnSociable: Gen Z prefers social media to Google for some searches, study says
Google Search still reigns for finding local services while TikTok takes the lead on discovery for gift ideas, hair and makeup and well-being.
By Andrew Hutchinson • June 4, 2024 -
Courtesy of LG Electronics
LG fuels positivity on social media with ‘Optimism your feed’ playlist
The global playlist is a compilation of influencer-backed content that, when viewed, is meant to spur the delivery of more positive content by algorithms.
By Jessica Deyo • May 30, 2024 -
Courtesy of Kraft Heinz
Heinz Pickle Ketchup gets digital-heavy campaign for US rollout
The effort from agency Rethink includes street interviews with consumers to show what they expect it to taste like before trying the new condiment.
By Aaron Baar • May 28, 2024 -
Courtesy of E.l.f. Beauty
E.l.f.’s heavier marketing investment helps cosmetics brand keep its edge
A collaboration with edgy water brand Liquid Death and Roblox gaming plays are helping the cosmetics marketer grow sales and win over Gen Z.
By Peter Adams • May 24, 2024 -
Courtesy of Heineken
Heineken Silver settles Deadpool, Wolverine rivalry in new ad
A new spot starring actors Ryan Reynolds and Hugh Jackman sees the Marvel superheroes put aside their differences over cans of the light beer.
By Sara Karlovitch • May 22, 2024 -
Courtesy of United Airlines
Q&AHow United Airlines flies with Wrexham to cultural relevancy
The airline is “opening the aperture” of its sponsorship of the Welsh soccer club with branded swag, said Chief Advertising Officer Maggie Schmerin.
By Chris Kelly • May 21, 2024 -
Courtesy of Bumble Bee
Bumble Bee throws it back to 2000s with remix of ‘Back Here’
“Snack Meal, Baby” taps into the popularity of retro boy bands and snacking to promote the brand's tuna products.
By Sara Karlovitch • May 20, 2024 -
Courtesy of Danone North America
Danone unites yogurt brands for ‘Snack & Streamapalooza’ on TikTok
The event spotlighting the Remix line of products from Oikos, Too Good & Co. and Light + Fit includes four content sets featuring top TikTok personalities.
By Jessica Deyo • May 20, 2024 -
Photo Illustration by Drew Angerer via Getty Images
TikTok users continue to grow and evolve: Here’s what the numbers say
While TikTok has been a go-to for brands who want to reach younger cohorts, the average age of the platform’s users is climbing, per YouGov.
By Sara Karlovitch • May 17, 2024 -
Permission granted by Getty Images for YouTube
YouTube pitches advertisers on streaming dominance, unskippable video ads
The company’s Brandcast upfront featured a new take on branded QR codes and an expanded creator takeover program.
By Peter Adams • May 16, 2024 -
Courtesy of Pinterest
Pinterest teams with Real Simple for magazine’s first shoppable issue
The issue, which leverages QR codes that lead to curated Pinterest boards, highlights over 120 products and expands the platform’s bid to publishers.
By Jessica Deyo • May 16, 2024 -
Courtesy of Jack Links
Jack Link’s takes shot at competition in Gen Z-focused national campaign
“Feed Your Wild Side” will target college towns this summer and includes TikTok videos dedicated to “wild content” and taking playful digs at “Jim.”
By Sara Karlovitch • May 16, 2024 -
Permission granted by PepsiCo Beverages North America
Pepsi stakes claim as superior soft drink for grilling season with Bobby Flay
The “Grills Night Out” campaign spans in-store displays, digital content shorts and a partnership with Instacart for a giveaway running through May 19.
By Peter Adams • May 14, 2024 -
Courtesy of Reddit
Reddit hires Google vet to guide ad product development post IPO
Jyoti Vaidee oversaw key launches at the search giant, including Dynamic Product Ads, and previously worked on Microsoft’s Outlook and Xbox.
By Peter Adams • May 13, 2024
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