Social Media: Page 5

  • Maybelline's first-ever CGI avatar, May, which the brand is launching alongside its Falsies Surreal Mascara.
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    Courtesy of Maybelline
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    How L’Oréal’s bigger Pinterest bets are winning over Gen Z

    Leveraging the platform’s new ad features, Maybelline created Collages Remixes that drove an engagement rate of over five times its average.

    By • Oct. 28, 2024
  • A still from Urban Outfitters' 2024 holiday campaign.
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    Courtesy of Urban Outfitters
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    Urban Outfitters says ‘Happy LOLidays’ with social-focused holiday campaign

    The retailer’s latest effort centers on affordable, easy gifting and includes its first-ever holiday jingle made with TikTok personality Lubalin.

    By • Oct. 24, 2024
  • A person pulls items out of one paper shopping bag with handles that is on a table next to four similar bags. Explore the Trendline➔
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    FreshSplash via Getty Images
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    Trendline

    Retail Marketing

    Top stories that underscore the leading influences on retail marketing, including Gen Z, pop culture and generative AI.

    By Marketing Dive staff
  • Milk-Bone
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    Retrieved from Milk-Bone on October 23, 2024
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    Milk-Bone revels in rom-com tropes with movie trailer parody campaign

    Ads for faux film “Howl You Know” will run before actual trailers in cinemas while the brand is sharing additional Hollywood-like content on social. 

    By • Oct. 23, 2024
  • Megan Thee Stallion in a True Religion ad
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    Courtesy of True Religion
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    True Religion enlists Megan Thee Stallion to tap into hip-hop culture

    Along with paid social, influencer content and audio ads, the campaign includes a social media takeover with Instagram personality Dudette.

    By • Oct. 22, 2024
  • Mr. Mucus holds a fish in a Mucinex ad
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    Courtesy of Mucinex
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    Mucinex mascot Mr. Mucus lands on Tinder to give consumers the ick

    The scummy character has set up a profile that leans into tired dating app tropes, like holding a fish in his photos, to capitalize on cuffing season.

    By • Oct. 22, 2024
  • E.l.f. Beauty's campaign imagery for "Dupe That!"
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    Courtesy of E.l.f. Beauty
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    E.l.f. challenges companies to ‘Dupe That!’ for latest purpose stunt

    The cosmetic brand’s new campaign spotlights the positive impact of its purpose-led efforts and invites other businesses to join the “unicorn parade.”

    By • Oct. 22, 2024
  • A screen displaying corporate text against an orange background. A blue Sour Patch Kid gummy sits in an office chair to the right
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    Permission granted by Sour Patch Kids
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    Opinion

    3 brands that understand Gen Alpha’s humor — and what they’re doing right

    Sour Patch Kids, Crocs and Nutter Butter all tap into the meme-driven humor that the cohort loves, says Movers+Shakers’ CEO Evan Horowitz. 

    By Evan Horowitz • Oct. 22, 2024
  • A person sitting in the front seat of a car holds up a pair of earrings
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    Permission granted by Walmart
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    Inside Walmart’s pop culture-heavy 2024 holiday campaign

    A December update to the campaign reunites cast members from movies and TV series like “Gilmore Girls” as Walmart leans further into nostalgia.

    By • Updated Dec. 3, 2024
  • The Snapchat logo is displayed on a cell phone screen.
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    Justin Sullivan/Staff via Getty Images
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    Snapchat bows new ad solutions with Disney, McDonald’s and Taco Bell

    Sponsored Snaps allows advertisers to send videos directly to the app’s users, while Promoted Places highlights businesses on the Snap Map.

    By Aaron Baar • Oct. 10, 2024
  • Duracell Global Chief Marketing Officer Ramon Velutini during an AWNY panel
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    Courtesy of Advertising Week New York
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    Duracell CMO’s lessons for bringing low-interest brands into culture

    Global Chief Marketing Officer Ramon Velutini explained how a TikTok comment led to a successful campaign around a reality show scandal.

    By • Oct. 9, 2024
  • Consumers dine at a McDonnell's experience at Chain
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    Courtesy of McDonald's
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    McDonald’s debuts Chicken Big Mac with dupe restaurant, livestream push

    The burger chain has revealed two spots featuring the limited-time offering starring “Fresh Off The Boat” castmates Randall Park and Hudson Yang.

    By • Updated Oct. 15, 2024
  • Snapchat Phantom House
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    Courtesy of Snapchat
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    Snapchat brings back Phantom House series with Maybelline, State Farm

    The Halloween content series, now in its second year, will also be leveraged by Hulu to support its Huluween campaign and new original film, “Carved.”

    By Aaron Baar • Oct. 3, 2024
  • An image of a music festival.
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    Courtesy of Anheuser-Busch InBev
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    How Corona found success with YouTube Shorts

    The campaign for one leg of the brand’s Sunsets Festival World Tour saw 5.1 million impressions and utilized several ad formats to drive results.

    By • Oct. 3, 2024
  • Man and woman sitting next to each other on stage during a panel at IAB's Connected Commerce Summit
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    Peyton Bigora/Marketing Dive
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    5 ways grocers can master shoppable video, connected TV

    Social media platforms like TikTok put consumers in shopping mode 24/7, so retailers need to know how to create engaging content, said Chris Bruderle, IAB's VP of industry insights and content strategy.

    By Peyton Bigora • Oct. 2, 2024
  • Shake Shack food with Worth It tagline
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    Retrieved from Shake Shack on October 01, 2024
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    Shake Shack touts premium ingredients in multichannel ‘Worth It’ ads

    Commercials that leverage slow-motion footage and a voice-over about how the chain lives up to the hype arrive as competitors focus on affordability. 

    By • Oct. 1, 2024
  • DOJ TikTok COPPA lawsuit for children privacy violations
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    Michael M. Santiago via Getty Images
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    Forrester: Online ad tolerance rises while trust remains low

    Gen Z and millennials are showing noticeably higher advertising receptivity, but marketers shouldn’t be taking a victory lap yet, the researcher cautioned.

    By • Sept. 26, 2024
  • A virtual influencer appears before a Pacsun store
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    Courtesy of Pacsun
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    Virtual influencers gain traction

    The cost, speed and quality of virtual personas are “only poised to improve as GenAI advances,” according to a PitchBook report.

    By Tatiana Walk-Morris • Sept. 26, 2024
  • Firehouse Subs hot sauce bar
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    Courtesy of Firehouse Subs
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    Firehouse Subs brings back fan-favorite Hot Sauce Bar with new campaign

    The RBI-owned sandwich chain debuted its first major effort since adopting a multi-agency roster model to handle its marketing earlier this year.

    By Aaron Baar • Sept. 25, 2024
  • TikTok Search Ads
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    Retrieved from TikTok on August 23, 2023
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    Column

    Sociable: TikTok updates search ads with keyword targeting

    According to TikTok, 23% of users search for something within 30 seconds of opening the app. 

    By Andrew Hutchinson • Sept. 25, 2024
  • Hi-Chew's new Chewbie Mascot waves against a blue background.
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    Courtesy of Hi-Chew
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    Hi-Chew introduces new mascot Chewbie to expand US presence

    The character is part of a marketing push that includes digital, social and in-person activations, with Chewbie causing mayhem on “Jimmy Kimmel Live!”

    By • Sept. 24, 2024
  • Joey Chestnut for Chili's
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    Courtesy of Chili's Grill & Bar
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    Chili’s challenges Joey Chestnut to an eating contest on X

    The restaurant chain is leaning into the embattled platform to debut the 3 For Lunch Combo meal and assert its value proposition over fast-food competitors.

    By Aaron Baar • Sept. 19, 2024
  • A Chipotle quesadilla
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    Courtesy of Chipotle Mexican Grill
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    Chipotle plans digital scavenger hunt to dole out $1M in free quesadillas

    As part of the effort, three TikTok creators will each drop a text-to-claim code in their content for up to 10,000 consumers to receive a BOGO offer.

    By • Sept. 19, 2024
  • A mock-up of a factory in an ad for Suntory's -196 beverage
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    Courtesy of Suntory
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    Suntory juices up US canned cocktail launch with Japanese-style ad

    The digital campaign “Unusual Your Usual” leans on Japanese visuals and aesthetics to launch -196 in the U.S. amid a competitive RTD landscape.

    By • Sept. 18, 2024
  • Gabby Windey appears in Flamin' Hot's “Cheat on Flamin’ Hot Cheetos" campaign
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    Courtesy of Frito-Lay North America
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    Frito-Lay’s burner phones encourage fans to cheat on Flamin’ Hot Cheetos

    A slang-heavy campaign targeted at Gen Zers entering cuffing season raises awareness for other brands carrying Flamin’ Hot offerings.

    By • Sept. 17, 2024
  • Megan Stalter is the 'Sinfluencer' for E.l.f. Skin's latest campaign
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    Courtesy of E.l.f. Skin
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    E.l.f. conjures ‘Sinfluencer’ to reach Gen Z with largest skincare push yet

    “Hacks” star Megan Stalter encourages consumers to commit “skin sins” as part of a campaign that will hit social, out-of-home and major streamers.

    By • Sept. 16, 2024