Social Media: Page 4
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Courtesy of Abby Hogue for Oatly
Oatly wants to update Santa’s Christmas Eve milk-and-cookies tradition
The brand had professional Santas taste test oatmilk and a fancy dessert as part of a push running on streaming, social, out-of-home and more.
By Chris Kelly • Dec. 11, 2024 -
Courtesy of Roku
Roku will cover the cost to turn branded social content into CTV ads
The platform, which is teaming with Spaceback to help brands make ads, predicts 20,000 new marketers will enter the streaming TV ad market in 2025.
By Chris Kelly • Dec. 11, 2024 -
Explore the Trendline➔
FreshSplash via Getty Images
TrendlineRetail Marketing
Top stories that underscore the leading influences on retail marketing, including Gen Z, pop culture and generative AI.
By Marketing Dive staff -
Courtesy of Levi's
Deep DiveNostalgia-washing: How brands can look back without getting hung up to dry
As marketers continue to look for inspiration in campaigns and culture of the past, the savviest will focus on brand truths to make meaningful connections.
By Chris Kelly • Dec. 10, 2024 -
Photo Illustration by Drew Angerer via Getty Images
ColumnSociable: Court rejects TikTok’s effort to negate US sell-off bill
The end of TikTok in the U.S. could be as soon as Jan. 19, 2025.
By Andrew Hutchinson • Dec. 8, 2024 -
Bryan Thomas via Getty Images
J. Crew taps Skims marketer as CMO to boost cultural relevance
Julia Collier helped turn Kim Kardashian’s Skims into a trendy name with moves like striking its first major sports sponsorship last year.
By Peter Adams • Dec. 6, 2024 -
Courtesy of PepsiCo
Pepsi promotes new gingerbread flavor with baking show starring Shaq
The brand’s frequent ambassador shows off his culinary skills to boost a flavor innovation available via TikTok Shop.
By Chris Kelly • Dec. 4, 2024 -
Courtesy of Gap
Deep Dive7 top campaigns from 2024 and the tactics that drove success
These breakthrough strategies propped up brand results, serving as examples for marketing leaders feeling the pressure to do more with less.
By Peter Adams , Jessica Deyo , Sara Karlovitch , Chris Kelly • Dec. 3, 2024 -
Retrieved from Dick's Sporting Goods on November 26, 2024
Dick’s pits top athletes against each other in holiday decorating contest
The Texas-based campaign features Simone Biles, Dak Prescott and Chris Paul, and extends its geographic reach via social media.
By Sara Karlovitch • Nov. 26, 2024 -
Courtesy of Pernod Richard USA
‘That’s that me espresso’ martini: Absolut, Kahlúa mix it up with Sabrina Carpenter
In a cultural play, the Pernod Ricard brands collaborated with the pop star behind song-of-the-year contender “Espresso” on a cocktail kit.
By Chris Kelly • Nov. 22, 2024 -
Courtesy of Snapchat
ColumnSociable: Snapchat teams with ‘Wicked’ for first Sponsored Snaps
Following the reveal of the ad solution in September, Snapchat users in the U.S. will receive a direct video message promoting the new movie.
By Andrew Hutchinson • Nov. 21, 2024 -
Courtesy of Lexus
Lexus marks 25 years of ‘December to Remember’ with nostalgic ads
Two new commercials under the brand’s long-running holiday campaign see it continuing to focus on striking a balance between product and emotion.
By Jessica Deyo • Nov. 19, 2024 -
Courtesy of Kellanova
Pop-Tarts will send another edible mascot to ‘mouth heaven’ at bowl game
The Kellanova brand is ramping up the intrigue around the return of a stunt that went viral on social media last December.
By Chris Kelly • Nov. 18, 2024 -
Courtesy of Knorr
Knorr targets zillennials in campaign celebrating holiday cooking blunders
“#EffortisEverything” includes tie-ups with everyday individuals to showcase images of their cooking fails across social media and out-of-home ads.
By Jessica Deyo • Nov. 18, 2024 -
Courtesy of PepsiCo
Pepsi swaps out burger chain soda orders in brand’s latest video stunt
“Undercover Cups” social content shows reps going into McDonald’s, Burger King and Wendy’s to replace soft drink orders with Pepsi.
By Peter Adams • Nov. 15, 2024 -
Permission granted by Tide
Why Tide is shifting to social-first marketing for its latest NFL blitz
The Woven Collaborative, a unit comprised of various agencies and Tide’s internal creative team, is behind the brand’s most content-rich NFL effort yet.
By Peter Adams • Nov. 14, 2024 -
Courtesy of Foot Locker
Foot Locker celebrates sneaker culture in star-studded holiday campaign
NBA players Anthony Edwards and LaMelo Ball and musician Coi Leray are featured in ads that will air across paid media, in-store, social and more.
By Howard Ruben • Nov. 13, 2024 -
Courtesy of True Religion
Deep Dive‘Merry and bright’: How marketers are evolving for ambitious holiday shoppers
Amid record spending intentions by shoppers, holiday marketing campaigns reflect more diverse media mixes and experiments with artificial intelligence.
By Jessica Deyo • Nov. 13, 2024 -
Courtesy of Wesson Oil
Wesson recasts gender roles in Thanksgiving campaign
The effort comes two years after the 125-year-old brand underwent a refresh and jump-started its marketing strategy.
By Sara Karlovitch • Nov. 12, 2024 -
Bill Pugliano via Getty Images
ColumnSociable: How will Trump’s second term impact social media companies?
A look at what Trump said about social media platforms during the campaign.
By Andrew Hutchinson • Nov. 11, 2024 -
Permission granted by Cracker Barrel
Q&ACracker Barrel’s new CMO on reconnecting a heritage brand to culture
Sarah Moore discussed changing Cracker Barrel’s approach to partnerships and prioritizing apps like TikTok to keep a finger on the consumer pulse.
By Peter Adams • Nov. 6, 2024 -
Scott Olson/Getty Images via Getty Images
Snap doubles number of advertisers in Q3 as AI, AR bets persist
The platform’s hot streak endures as it reports 10% year-over-year ad revenue growth and the addition of 37 million daily active users during the period.
By Jessica Deyo • Oct. 31, 2024 -
Justin Sullivan via Getty Images
Meta’s generative AI tools find purchase with users and advertisers
More than 1 million advertisers used its AI products in the past month, while features like Image Generator are helping drive conversions.
By Peter Adams • Oct. 31, 2024 -
Courtesy of DPR Construction
ColumnSociable: Meta is developing a search engine to power its AI chatbot
The company reportedly wants to reduce its reliance on data from Microsoft’s Bing and Google at a time when all three are battling for AI supremacy.
By Andrew Hutchinson • Oct. 29, 2024 -
Courtesy of Maybelline
How L’Oréal’s bigger Pinterest bets are winning over Gen Z
Leveraging the platform’s new ad features, Maybelline created Collages Remixes that drove an engagement rate of over five times its average.
By Jessica Deyo • Oct. 28, 2024 -
Courtesy of Urban Outfitters
Urban Outfitters says ‘Happy LOLidays’ with social-focused holiday campaign
The retailer’s latest effort centers on affordable, easy gifting and includes its first-ever holiday jingle made with TikTok personality Lubalin.
By Jessica Deyo • Oct. 24, 2024
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