Social Media: Page 100
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Zynga
Zynga debuts 'Tiny Royale' on Snapchat's new gaming platform
Snap plans to monetize its gaming content with non-skippable six-second commercials, but no in-app purchases.
By Robert Williams • June 10, 2019 -
Corona lets beer drinkers pay with plastic waste for World Oceans Day
Swapping trash for a new brew lets Corona connect with consumers who share eco-friendly values.
By Dianna Christe • June 10, 2019 -
Explore the Trendline➔
FreshSplash via Getty Images
TrendlineRetail Marketing
Top stories that underscore the leading influences on retail marketing, including the creator economy, '90s nostalgia and Gen Z.
By Marketing Dive staff -
Nike dominates social mentions in lead-up to Women's World Cup, study finds
Twitter is urging fans to participate in the conversation by handing out awards for the best tournament-related tweets.
By Robert Williams • June 10, 2019 -
Saucony laces up first-ever Instagram relay race
The "Run for Good" campaign urges people to run a mile and challenge others to do the same, and raises money for charity.
By Robert Williams • June 7, 2019 -
Bagel Bites
Tony Hawk reconnects with Bagel Bites to engage 'Rad Dads'
The legendary skateboarder teamed with the snack brand for the first time since 2002 in a nostalgic push targeting millennial dads.
By Barry Levine • June 7, 2019 -
Chipotle celebrates Pride with donations from shoppable Instagram post
The burrito chain will give proceeds from online sales of themed gear to The Trevor Project.
By Robert Williams • June 7, 2019 -
Bloomingdale's
ColumnCampaign Trail: How Bloomingdale's spun an Instagram-minded pop-up into a Pride tribute
The legacy retailer aims to encapsulate the meaning behind the monthlong celebration of the LGBTQ+ community — while spurring UGC.
By Natalie Black (Koltun) • June 7, 2019 -
Report: Snapchat debuts in-app stores for some influencers
Meanwhile, Levi's is using the social app to sell Pride-themed pins and patches that users can access by scanning Snapcodes.
By Robert Williams • June 7, 2019 -
Smirnoff mixes influencers, experiential and content marketing for extensive Pride campaign
The Diageo brand is deploying Laverne Cox, Jonathan Van Ness and Alyssa Edwards for a number of activations running around a historic NYC Pride.
By Peter Adams • June 6, 2019 -
Taco Bell
Taco Bell unwraps fresh song, fake movie trailer for Nacho Fries' return
The chain's original songs and sheet music follow a flurry of recent campaigns around musical branding.
By Barry Levine • June 6, 2019 -
Cadillac's 3-step Oscars campaign drove a 47% spike in dealership site traffic
Purpose-led "Keep Rising," which included custom Twitter emoji and celebrities Spike Lee and Constance Wu, spurred a similar jump in online searches.
By Peter Adams • June 6, 2019 -
Netflix app tests Stories-like feed
With an emphasis on sharing, the new "Extras" feed brings together movie trailers, photos and alerts for upcoming shows.
By Robert Williams • June 6, 2019 -
IAB releases playable ads guide as format's reach grows
Interactive playable ads have expanded beyond their initial role of previewing gaming apps to creating immersive brand experiences.
By Robert Williams • June 5, 2019 -
Coca-Cola
Coca-Cola offers $10K for consumers to create best new drink concoction
The soda giant's "Make Your Mix" contest will reward the most creative flavor made from two or three beverages at a Freestyle machine.
By Cathy Siegner • June 5, 2019 -
Belvedere Vodka duets with Janelle Monáe for UGC, diversity push
The "Beautiful Future" messages are in line with the advertising industry's push for greater diversity and inclusion.
By Tatiana Walk-Morris • June 5, 2019 -
Mtn Dew localizes national campaign with state-specific bottles, 50 unique digital ads
The brand's summer push recognizes the variety of activities Americans engage in and celebrates those differences.
By Tatiana Walk-Morris • June 5, 2019 -
Instagram now lets brands boost organic posts as ads
Instead of reaching followers of a single influencer through paying for their posts, the new branded content ads can be targeted to a wider group.
By Robert Williams • June 5, 2019 -
Deep Dive
Got to be real: the dos and don'ts of musical branding campaigns
Major brands like Oreo and Lay's have tapped mainstream musicians to craft original songs, but not all the efforts are chart toppers.
By Chris Kelly • June 5, 2019 -
Study: Gen Z opts for personalized, interactive content over privacy
While 38% prefer ads to be targeted around their browsing history or preferences, the cohort is less concerned about how brands will use their data.
By Robert Williams • June 4, 2019 -
IHOP resurrects controversial 'IHOb' name change, targets burger promo's haters
The chain becomes the latest marketer to incorporate online negativity into its marketing as opposed to letting customer service handle it.
By Barry Levine • June 4, 2019 -
Boiler Room
Pernod Ricard links with new Gen Z-focused agency on global music festival
Planned across three continents, the events are the first to be co-sponsored by Pernod Ricard brands, including Beefeater, Jameson, Ballantine's and Absolut.
By Barry Levine • June 4, 2019 -
OpenTable showcases LGBTQ+ restaurants for Pride Month
The reservation platform joins a growing mix of restaurant brands including Starbucks, sweetgreen and fresh&co that are showing support for the LGBTQ+ community.
By Alicia Kelso • June 4, 2019 -
Foursquare buys location-tracking firm Placed from Snap
The deal could amplify Foursquare's efforts in helping mobile marketers track foot traffic to retail locations.
By Robert Williams • June 3, 2019 -
Atom Tickets teams with Flikflix on 'Tinder-like' movie app
A new Matchmaker tool virtually connects friends looking to watch a film together by delivering suggestions via AirDrop, messages or email.
By Robert Williams • June 3, 2019 -
Courvoisier
Courvoisier Cognac drinks up partnership with Def Jam Recordings
The brands are planning a series of activations inspired by key cultural moments in hip-hop and events supporting emerging artists.
By Dianna Christe • June 3, 2019
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