Comic Dive: Run For The Border, Get A Room

In its biggest lifestyle play yet, Taco Bell doubles down on millennial marketing with a branded hotel that scratches several tactical itches.

By John Hazard • May 31, 2019

Gatorade boosts UGC with new app for teen athlete videos

The free platform aims to help younger users capture and share videos of their best sports moments.

By Robert Williams • May 31, 2019

Explore the Trendline➔

Retail Marketing

Top stories that underscore the leading influences on retail marketing, including the creator economy, '90s nostalgia and Gen Z. 

By Marketing Dive staff

Chipotle joins spelling bee to pit its ingredients against competitors'

At this year's Scripps National Spelling Bee, some contestants participated in word challenges involving ingredients like "avocado" and "carrageenan."

By Barry Levine • May 31, 2019

Facebook expands rewarded video, playable ads for mobile games

Nearly 80% of game developers that use ads and in-app purchases to monetize their content said rewarded video is the most effective format.

By Robert Williams • May 30, 2019

Study: Gen Z cares about issues and is skeptical of brands

Supporting Gen Z's values and seeking their input as co-creators are two ways brands can appear authentic in their marketing.

By Barry Levine • May 30, 2019

Old Spice salutes 'Godzilla' to promote Walmart exclusives

Tapping YouTube star DangMattSmith for its latest internet-friendly video effort comes as Old Spice's parent Procter & Gamble looks to revamp the digital media supply chain.

By Barry Levine • May 30, 2019

Why New Coke is back

​Coca-Cola plans to feature its decades-old beverage flop in "Stranger Things." But the reason behind the move isn't nostalgia alone, writes Ericho Communications' founder Eric Yaverbaum.

By Eric Yaverbaum • May 30, 2019

Baskin-Robbins teams with Netflix for 'Stranger Things'-inspired ice cream truck

Inspired by the show's Scoops Ahoy Ice Cream parlor, the activation is the latest brand partnership to bring the hit show to life.

By Dianna Christe • May 29, 2019

Sweetgreen unveils Pride-focused marketing campaign

The chain is also kicking off its first national marketing effort this summer, with plans to donate $1 from every bowl sold on June 2 to a program for homeless LGBTQ+ youth.

By Lauren Manning • May 29, 2019

Instagram Shopping used by 39% of UK Gen Zers, study finds

The Facebook-owned platform has the power to drive impulse purchases among younger consumer groups, GlobalData found.

By Robert Williams • May 28, 2019

Chipotle integrates Twitter with SMS to dole out free burritos to basketball fans

Every time announcers say the word "free" on-air during official NBA game coverage, attentive followers have a chance to score a meal.

By Peter Adams • May 28, 2019

Gillette extends #MyBestSelf push with video of transgender teen's first shave

With its latest campaign, the P&G razor brand again tackled gender issues to demonstrate its commitment to diversity and inclusivity.

By Barry Levine • May 28, 2019

New Amsterdam Vodka sponsors NHL's 'Stanley Cup Live' as it expands to Twitter

When it appeared exclusively on Facebook Live last year, the majority of the pregame show's viewers were between the ages of 18 and 34.

By Robert Williams • May 28, 2019

EMarketer cuts 2019 estimate of Facebook usage by 5%

Efforts to discourage passive viewing of content led to a decline in engagement on the platform over the past year.

By Robert Williams • May 28, 2019

Budweiser plans moment of silence for Memorial Day

The AB InBev brand will honor fallen members of the U.S. military with a campaign that runs across TV, radio, print and social media.

By Barry Levine • May 24, 2019

Facebook readies ad placements for WhatsApp stories

The addition could be a major change for the messaging app, which has historically resisted advertising.

By Robert Williams • May 24, 2019

YouGov: Brands mostly see small boosts from 'Game of Thrones' partnerships

One clear winner is Oreo, which saw significant jumps in sentiment and buzz during the hit show's final season.

By Barry Levine • May 24, 2019

Burger King hosts 'Whopper Loans' contest to drive app orders

Customers who order food from the BK mobile app could win up to $100,000 to pay down their student debt.

By Robert Williams • May 24, 2019

Campaign Trail: Vita Coco dares the internet's harshest critics to hate its new drink

By featuring several haters in its latest ads, the coconut water brand drove major social chatter in the "Impossible to Hate" campaign's first week.

By Natalie Black (Koltun) • May 24, 2019

Mercedes-Benz and Mattel give toy cars to girls to combat gender stereotypes

With agency R/GA, the car brand's campaign video showcases how exposure to positive examples can reduce gender biases in young girls.

By Barry Levine • May 23, 2019

Social media overtakes word-of-mouth for tech reviews, study finds

Video sources like YouTube are growing more popular for tips and discovery around personal technology.

By Robert Williams • May 22, 2019

Spindrift 'superfan' Kristen Bell curates digital audio on Spotify, Pandora

Songs with fruit in the title or artist name are interspersed with 15-second audio ads as part of the drink's summer campaign.

By Robert Williams • May 22, 2019

Corn Nuts is driving sales — and winning millennials — with 'out of the box' Twitter marketing

The Kraft Heinz brand has put no paid media behind a social strategy that's boosted repeat millennial purchases by 12%. Marketing Dive spoke to the two recent college grads behind the wheel.

By Peter Adams • May 22, 2019

Study: 88% of consumers show 'appnostic' mobile behavior

The number of consumers who don't have an app in mind when they unlock their smartphone has grown in the past few years.

By Robert Williams • May 21, 2019

Cointreau mixes with Bumble for Margarita Mondays

Experiential events deepen exposure to the brands while giving Bumble users an activity to share with people they meet on the mobile app.

By Robert Williams • May 21, 2019