Social Media: Page 99
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Bud Light revives '90s ad series and brews music-infused beer on Twitch
The AB InBev brand mines nostalgia on two fronts while tapping into a historic Stanley Cup win.
By Barry Levine • June 18, 2019 -
Sponsored by NativeXHow social media in China differs from the West
Social media in China, from a Western view, seems equally fascinating and overwhelming, but the opportunities for Western advertising are now becoming apparent.
June 18, 2019 -
Explore the Trendline➔
FreshSplash via Getty Images
TrendlineRetail Marketing
Top stories that underscore the leading influences on retail marketing, including the creator economy, '90s nostalgia and Gen Z.
By Marketing Dive staff -
TikTok's in-app purchases surge sixfold on digital coins, study finds
The company has momentum going into its marketing push at Cannes Lions, hitting 56 million downloads worldwide in May, a 27% gain from the prior month.
By Robert Williams • June 17, 2019 -
YouTube
JetBlue celebrates Pride Month with 'RuPaul's Drag Race' makeover
To promote a plane inspired by RuPaul's "shantay you stay" catchphrase, the New York-based airline tapped Bob the Drag Queen and Trixie Mattel to parody inflight announcements.
By Dianna Christe • June 17, 2019 -
Pinterest expands social commerce partner program
To draw in brands and users, the platform selected companies to provide businesses with advertising, content marketing, measurement, creative and shopping services.
By Robert Williams • June 17, 2019 -
Facebook unveils plans, mobile wallet for new cryptocurrency
Calibra will let users send and receive funds from a standalone app or within WhatsApp and Messenger integrations.
By Peter Adams • Updated June 18, 2019 -
TikTok
Chipotle, Marc Anthony see viral growth via TikTok
After success with major brands, the social app is ready to parlay its popularity among Generation Z into a marketing campaign that starts at Cannes.
By Robert Williams • June 14, 2019 -
Amazon tops Apple, Google as world's most valuable brand, study says
The value of the ecommerce giant’s brand jumped 52% to $315.5 billion, according to Kantar research.
By Robert Williams • June 14, 2019 -
Netflix plans 'Stranger Things' AR mobile game
Similar to "Pokémon Go," the location-based game is coming to iOS and Android devices next year.
By Robert Williams • June 14, 2019 -
Welcome to Good Burger: Nickelodeon pops up restaurant to promote 'All That' return
To promote the revival of the millennial favorite, the kids' network teamed with the makers of the popular "Saved by the Bell" pop-up.
By Chris Kelly , Barry Levine • June 14, 2019 -
Kraft wants parents to lie to kids with 'Salad Frosting'
A humorous spot targeting millennial parents with limited-edition salad "frosting" — aka classic ranch dressing in a frosting tube — has courted backlash.
By Kira Barrett • June 14, 2019 -
John Hazard
ColumnComic Dive: Haters Gonna Hate
Brands like IHOP and Vita Coco are driving social chatter by engaging with online negativity instead of running away from it.
By John Hazard • June 14, 2019 -
Michelob Ultra
Michelob Ultra turns Father's Day tributes on Instagram into real cards
The cards will include a Drizly code that can be used to order the beer for delivery.
By Robert Williams • June 13, 2019 -
'Fortnite' maker Epic Games acquires Houseparty app
User accounts will be separate, and user data won't be shared between the platforms.
By Robert Williams • June 13, 2019 -
Burger King flips Whoppers upside down for 'Stranger Things' tie-in
In advance of the hit Netflix series' third season, Burger King is partnering with Coca-Cola and DoorDash for giveaways and exclusive content.
By Barry Levine • June 13, 2019 -
Whole Foods
Forrester: Whole Foods' customer experience gets boost from Amazon
Customers are having better experiences now that the natural foods chain has been integrated with Amazon's leading digital offerings.
By Barry Levine • June 13, 2019 -
What marketers need to know from Mary Meeker's 2019 Internet Trends report
The closely watched annual presentation showed how growth slowed or got harder — and more costly — to attain in key digital areas, and why "Fortnite" could signal a new era of social networks.
By Peter Adams • June 12, 2019 -
Kind campaign bites into Clif Bar over nutritional claims
The snack brand's latest 30-second TV spot dramatizes how much sugar is in its competitor's products.
By Robert Williams • June 12, 2019 -
Unilever helps bankroll influencer marketing platform CreatorIQ
The contribution to Series B funding for the firm comes one year after Unilever pledged to fight influencer fraud and amid a growing push to only work with trusted digital partners.
By Dianna Christe • June 12, 2019 -
New Facebook app will pay adults to monitor their mobile usage
The latest attempt to gather data about people's smartphone habits follows a similar effort around teens that triggered a protest firestorm.
By Robert Williams • June 12, 2019 -
Why New Balance pivoted from video to playables to break into new markets
A campaign from the 113-year-old company that focused on elusive regions like China drove a nearly 19% brand lift.
By Peter Adams • June 12, 2019 -
Study: Many see Pride-themed marketing as a ploy
Findings include that 24% are more likely to purchase if a company is LGBTQ-friendly, 18% are less likely and 44% say it doesn't matter.
By Barry Levine • June 11, 2019 -
Miller Lite's new Bluetooth-enabled can doubles as a game controller
For its latest gaming push, the MillerCoors flagship teamed with comedian Eric Andre and unveiled plans to launch a Twitch channel.
By Barry Levine • June 11, 2019 -
Hyatt offers last-minute Pride packages via experience-focused Find platform
The hotel chain is creating loyalty member exclusives to capitalize on this month's NYC Pride celebrations, which are expected to draw millions of attendees.
By Peter Adams • June 10, 2019 -
DTC brands boost TV spending to $3.8B as they reach beyond social media
Direct-to-consumer marketers like Peloton and Purple increased TV media spending by 60% last year to drive sales in digital channels.
By Robert Williams • June 10, 2019
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